Archive for January, 2016

Digital Interns / Apprentice Video

Tuesday, January 26th, 2016

We have to start with a video to get these ideas moving. This is always a great idea when you’ve got new concepts coming through – Start blogging or coming up with a video idea to explore and demonstrate the strength of your idea.

I have some people coming who are going to make their videography skills available to me so I wanted to be prepared to take advantage of this by nailing a whole bunch of videos including these concept videos where I just discuss ideas for each concept I’m still involved in – how it came about, how I see the advantages offered by me and any additional benefits or aspects to be considered, as well as some rudimental projection on what could proceed from this concept as a starting point.

Subjects proposed

– Digital Apprentice
– Self Reliant Living
– Forex Begins
– Pirate Matty

Is there an idea for Kurb? Well why would I want to make a video to tell people I’m ot doing CD/DVD any more? It’s about something I have no intention of continuing to develop unless it was a retrospective or archival approach, and we already have that

I guess since I lost my original notes I am taking the time to think again about why I am doing this. It’s because using video to present a concept is such a simle and straightforward way to communicate. We need to be in the habit of presenting ideas. So we need ideas to present.

We also felt this needed to be done as part of our progress – once this is done I won’t really be looking at any videos for awhile except star now. Maybe then we go on to set up our digital apprentice web site and begin to get the ideas for the ads in place.

That’s probably another post – right now we’re still pushing out these scripts we’re using for the next set of videos.

***

Hi this is Matt from Kurb and I wanted to take the opportunity to talk to you about my new digital apprentice idea, I’ve been running my own online businesses for over 10 years now, working in various areas of marketing, promotions, event management, new business ideas, websites and content such as blogs and video, social media, so if youre a young person at all interested in finding independent success in these areas you’ll be interested in this.

Having succeeded myself it’s time for me to leverage those skills by giving others the benefit of understanding the massive advantages you get of going straight into online freelancing without training so that under the guidance of someone like me who can give you experience, training and a very basic level of paid work. This means you can maintain a baseline guaranteed income, building toward a career that will give you massive independence and freedom, in a world where those who want to succeed will have to train and compete harder, paying more in rent and mortgages, for the dwindling amount of jobs offered by the old system.

So you’re working for me, but you’re also learning how to attract and manage your own clients by offering a range of online services, learning to work for yourself, and this is so important, because the way we are living and working in the city now is changing the quality of lifestyle available to us. There are less jobs for people without highly specific and developed skills, taking years of costs and training, leaving more people fighting for less jobs, while the rents and the mortgages continue to climb as those people competing fr those jobs, drive the market up, squeezing all the opportunity out for all but those who are able to succeed at the top.

This is not going to reverse in less than a generation, if you don’t have the deposit for a home in the city now, you never will, only those who can innovate and renegotiate with the system for a better way of life are going to have the opportunity to have a lifestyle that isn’t indentured, that means doing everything because you have to keep paying just to do it! That’s how the old system won by grinding people down, when now it’s simply clear that the technology of the internet gives people who have the courage to chose it, a better way of life.

The internet is not going away, it is where it’s happening, everyone knows this. You need to compete there where simply the fact you speak english gives you an advantage, you only need to prove your skills and the market is there, that is the upside of globalisation. You have access to a worldwide market to sell your skills on.

When you’re involved with someone like me who has succeeded again and again in finding lazy, simple ways to scratch a few dollars out of the internet you can learn to create opportunities that every freelancer lives by – flexibility not only in when you work during the day or week, but where you work, which begins to free you from the high costs and resource draining intensity of city life.

Because when you’re a freelancer you’re on your own, you learn vital survival skills that people clinging on to their jobs at big companies simply don’t have. It’s the empowerment of being your own boss – you’re not under any pressure to do or be anything other than do a great job. Who you are and what you think is no longer your employer’s concern because you don’t have one.

But my digital apprentice concept I am developing is not merely about me setting you as a freelancer for an exchange of labour, it’s about functioning outside of a tired old system that is grinding down the people and the planet, in a way that we can form a community based on more co-operative ideals

So what will happen if you get in touch with me about this digital apprentice concept? Just as I accept that you are coming to work for me and you need something to put in your pocket, you have to accept I am taking time to teach you skills that I have already proven will work if youre conscientious about it. It depends on your skill level how much I can pay you, when I start assigning you tasks to teach you skills to manage online projects. It starts simple with content creation, writing, videos, social media tasks, the beauty of being a digital freelancer is that everything you learn t build your own business is exactly the same skills you offer – blogs, videos, social media, websites, design, even hiring and managing your own freelancers!

I’ve done it all before, and if youre willing to take the time and work with me, I will show you how to be successful and independent and escape the trap just like I have.

What’s my vision for this, what am I trying to achieve? Well I’ve made my money, my dreams are in big ideas for communal structures that are not based on exploitation but co-operation. I am reaching out to bring young people on board because although some people who take up this opportunity will go on to forge their own path like I have, I also want to bring a small team of people up with me as I develop new ideas, and leave the opportunities I’ve already established in the hands of the digital apprentices – people who stay with me through this process will have great opportunities in new, ethical ventures

So this is the first video I’ve made about my idea, I’m calling it the digital apprentice because that’s the idea, your being trained on the job for a smaller wage, but as you are working on my projects you are also learning and developing your own ventures, that’s a real opportunity and I hope you’ll think about it, tell people about it and be back to see my next video talking about more specific, and letting you knnow more about why i believe this is a great opportunity to be involved in.

Self Reliance

Hi It’s Matt from Kurb here and I had started working on a video about my digital apprentice concept and I realsied this needs context. I need to talk about what is happening on the greater scale of working and living in Auckland, in New Zealand, in the city and in those places in the future.

To me it seems those trapped in Auckland, trapped in the big super cities of the globe will be continually squeezed in different ways as they compete for less jobs, less work made available to pay ever rising rents, amongst increasing areas of structural poverty traps people on low income can’t escape from. With the technlogy available creating new opportunities you can choose to level up to a more self reliant way of life in order to succeed in a new paradigm. Like climate change was well forewarned, the decline of the welfare state, whatever your politics you must accept the governments of modern democracies are not preparing adequately for the strain their demographic make up will be put on cities and society. There are strong arguments that are moral and practical, to adopt a more self reliant approach to life, that unhooks us from a system that is not just using us, but using us to oppress others.

Wouldn’t you rather simply get up , do a few hours work online to put some money in your pocket, do half an hour in the garden, and spend the rest of your day doing as you please?

This is not a crusade it’s about choosing a better life, one that withdraws you from exploiting and being exploited. This is so much more than orientating yourself toward working freelance using your skills online and then becoming flexible in new living arrangements and costs, it’s about being active in demonstrating better ways we could all live without the old system that won’t change unless we force it to by withdrawing from it.

Auckland is my hometown, I love it, and I will always want to be near it because I’ve spent my whole life here and I am attached. But unless you are very wealthy or have certain skills in high demand by corporates, it is not going to be a place where people can thrive. The housing will always be too much. The traffic will always be terrible. You will always have to work terrible hours and submit to terrible demands to compete for the few opportunities offered to the people continuing to come to the city looking for them

Or you make your own opportunities, it’s what I’ve done all my life. I grew up in the inner city, I know how important it is to be tuned in to new trends and thought, but now that is not exclusively in the inner cities, it’s all online, there are so many opportunities to not just sustain yourself selling your skills online, but to socialise, culturalise and educate yourself – as long as you are near the city for whatever practical or personal reasons, there’s no need to maintain the incredible cost and inconveniences of having to work there

I made my money – over 10 years I tried so many different ways to make money online until I settled on just the ones that suited me to make the most money, and I know this game, it’s not just about your flexibility so you can work whenever and live somewhere where you don’t pay nearly so much rent so you don’t have to work so hard. The time you save every day by not commuting or having to look professional every day for your role. It is about you moving to a position of empowerment where you are not just a dog at the table waiting for scraps to be handed down in the form of a promotion to an more demanding job where you work even longer hours. I can say whatever I like online, I can live the life I choose because my clients came to me because they need what I do, but it took me years to find out what that was, but now I’m set up.

And so this is my vision I am talking about. We are going out of the city, I will be looking to buy multiple properties in what at the moment is looking like the Hauraki region where we are still only an hour and a halfs drive from auckland and inviting people who want to learn to live self reliantly rent free – propping themselves up, rather than the system that drains us, so that we can live and we can allow the system to if not die, at least be forced to change as more people escape from it’s cycles weakening it, and positioning themselves outside of it, should it begin to fall apart.

I can teach people to make money onlline. We can grow vegetables, we can install solar panels, this is the concept of a community for people who are forward looking. It’s not about leaving the city. It’s about recognising that we need to renegotiate with what the city is offering us. This is an opportunity for musicians and artists creative people, modern people, free people, who still need to be near the city to use it, but don’t need to sacrifice themselves to live there, when other opportunities exist that means your career, your social life, your culturalisation should not suffer unreasonably

The over arching concept is self reliance. We can’t stop climate change. We can’t build a fairer society. But what we can do is make our own personal choices to live a life that’s not just a better choice for us personally but a better choice for everybody, and a great example of how the world could change one by one not by making a sacrifice but by choosing to empower ourselves.

I’m Matt Turner at Kurb and I hope you’re listening because I am looking for people to be part of some great new ideas. Thanks

Kurb Forex Intro Video

Tuesday, January 26th, 2016

– Hi this is Matt from Kurb and I’ve been trading currency for almost 18 months now and what I wanted to do was to post a video taking a perspective from the beginning of my personal journey into forex, foreign exchange trading, currency trading – because it’s where I hope to make significant investment returns for a long time to come, but I also want to be involved in the culture, mix with other traders, share analysis, pass on my insights and begin to explore where I could fit into the space providing media and education around currency trading.

– I got my start the day of the scottish independence vote. I saw a tip that as Scotland would stay within the United Kingdom buying pounds was the hot trade, and as another friend who also was in small business had encouraged me to set up my first trading account with CMC and I had put $20 in it, I thought I may as well buy some pounds and see what happens. Within a few hours I had turned my $20 into $100! An hour later it was gone. But I had seen what was possible and I was hooked!

– I had to learn a few things – currency is traded in “pairs” – I wanted to buy pounds to go up, but they had to be traded against another currency to go down, such as the US dollar, Euro, Yen, Canadian, New Zealand, or Australian Dollar – these are all major currencies which mean they are actively traded each day. you’ll pay two costs based on which currencies you choose to trade, the brokers cost, which can vary depending on the time of day and the availability of a certain currency. But you also pay a carry cost, and that’s the interest you pay on the money you’ve borrowed for each day you hold the trade if you are choosing to hold trades overnight.

– This is where I got intro to the basics of how retail currency trading – that is small guys like me and probably you – works, that is firstly leverage. For every $1 in my account I can borrow $500 to put down on a trade. That means with $200 in my trading account I can leverage $100k to put down on a trade, so if the currency goes up 1% In a significant move following some major news, I take a 1% profit on $100k that’s $1000! But if I’m wrong about how the currency takes a piece of news, I can just as easily lose money and if that money isn’t in my account, the broker will make a margin call on my trade and sell my position leaving me with my money gone.

– That’s why most traders work with stops. They set their positions to sell automatically as soon as it reaches a certain loss because there are so many different strategies based on complex mathematical formulas as to what might be expected in currency moves and there is a wealth of sources on that, but the fact remain that most strategies work on the idea that you never win every trade, it’s that you profit mre from the trades you win than you lose on the trades you lose money on. Once a trade loses a certain amount of money, you know it’s a loser. Better to cut your losses.

– What attracted me to currency trading over other forms of investment such as stocks, is that stocks crash in nightmare panic scearios and lose hue amounts of value. Currencies merely rise and fall in relation to one another, often swinging in value as it forms larger swinging trends and these patterns become predictable enough to not only make trades on, but have nowhere near the potential of stocks to completely lose their value – even in extreme events currencies usually only lose 1-2% of their value day on day. Although this can be dangerous if you’re highly leveraged, this makes it so much easier to commit to a long term strategy following relatively predictable ups and downs in the market.

– This is where we get to the nitty gritty of trading, there are hundreds of sources that will take you through the strategies involving complex maths or speculating over analsis of financial news – you can follow the news of financial announcements that often move the market such as monthly inflation or unmployment figures or regular announcements where reserve bankers announce changes to interest rates which also are felt keenly on the market. But the most important thing about trading and to the success of a trader is your psychology.

– Trading is not gambling, if you have a system and you follow it. The moment you stop following your system and begin to take hopeful chances ou have become a gambler and you are no longer assured success because you have abandoned the fundamentals of your system. I have a system and let me tell you what is clearly obviou to me now – if you knew the secret of making money in trading you would not give it away so do not be tempted by silly ads and schemes that promise you profits. My system works because its based on decisions I make that cannot be replicated by a formula.

– so this was just first video on forex for kurb, sharing a little of the knowledge I’ve built up, no one can know what the future could be for kurb forex, but I have a system. I am confident in it, I have tested it I have made money, lost money and made it back again. What I am doing takes months to work – in my case it will have taken years but I am well advanced in my journey and I am looking forward to providing more content for you helping you to understand currency trading, how it works, and how people like me and you can make our money.

Auckland Pirates Video

Tuesday, January 26th, 2016

Click for Pirate Matty’s Website

PIRATES

Hi it’s me Pirate Matty or just Matt when I’m at home and I just wanted to take the opportunity to make a video talking about my work entertaining kids, my experiences, and where there’s potential for the Pirate Matty character to develop.

So I started as a pirate working at the fairy shop where little girls could hold birthday parties in the fairy grotto when I was 19 – They were trying to meet the demand they had to do parties for boys and a friend knew I’d be perfect. So I became the mainstay of their boys parties as well as corporate events etc. I was in demand, and I got two big pay raises, but unlike in never neer land where peter pan didn’t grow up – no one plans to be a pirate all their lives, my interests turned elsewhere and I couldn’t maintain the commitment.

Fast forward a few years to the break out of my small business kurb promotions, internet marketing, entrepreneurism, I was looking for new business opportunities, something that was a service that paid well offering maximum profit margins, and yet was unable to be performed by few other competitors or made obsolete by technology. Suddenly realising I could return to doing pirate birthday parties and keep the full fee, tripling my pay, knowing that it was such an exclusive skill with a market in place – I knew it was a winner and I’ve been doing it for some 7 years now.

The reason I do it is because it is almost effortless to me, I know I have an unthreatening presence going in to a strangers home to entertain their kids and I am a natural performer, I have long since abandoned any kind of structure for my birthday parties other than a game to start and kid the kids interacting, and the treasure hunt as the finale, these two aspects book end the performance which essentially is just an amalgamation of the dozens possibly over a hundred parties I’ve improvised my way through with imaginative quests and adventures around the immediate space I’m in.

The pay is great, however it is really exhausting working with kids and I cannot quite work out why! But of course the reason I do it mainly is because of the human connection I get. Whenever I arrive I’m there to put on a show in a professional capacity, but the kids are only there to have fun, and when everybody is having a great time and the kids are happy, so the adults are happy, so I’m happy, it’s a great feeling. The kids don’t want you to leave, the parents are handing over the money with beaming smiles and praise.

As it was when I left the fairy shop, my passion in life isn’t to be a children’s entertainer, but when you’re good at something and it gives joy to people, of course you want to do it, it’s a great feeling, so as long as I am physically able to keep up with the young kids, I will likely continue to do it, but there also exists the possibly to branch out into doing more media content, creating a show for larger audiences that could be performed in schools or small theatres over summer, and touring to different parts of the country where I could also offer limited opportunities for private birthday parties also.

Bringing more women on board would create the opportunity to begin marketing parties for girls based on my brand, also giving me more performers I could use to develop more videos, which I see as a natural way to promote what we’re doing here on youtube. My experience in business is that you offer new ideas up and you see what your clients are interested in paying for, and that’s what you run with.

But of course as a performer the pirate matty character begins to share aspects of my personality and tell of a more personal story and philosophy, looking at how kids learn not just what is right and wrong but why it is right and wrong. Pirate Matty is child like – naively optimistic and self interested, making him adventurous and cunning – maybe too clever for his own good – character whose ambitions are usually challenged by basic dilemmas everybody faces in trying to get what they want and managing the competing interests within a group. Like a crew of pirates who rob and steal. Or the interactions between Pirate Matty and the fairies learning to reconcile their goals which alludes to how men and women can work together.

This to me actually reveals a lot of potential for Pirate Matty to do some interesting stuff aimed at a broader audience once you accept the premise that I am not a real pirate, I am merely an actor and that whether you’re a little kid or a grown up, a pirate or a businessman, life’s challenges have familiar aspects we can all relate too – and so there is a hidden authenticity there, in that not only do I play the role of an actor playing a children’s entertainer, but you can actually book me to perform at your kid’s birthday so narrative aspects of the story as “fiction” start to blur.

This aligns with something more personal to me – the ability to tell a story that resonates, especially when you’re able to create something that appeals to little kids but has profound meaning behind it.

So to wrap up well I’ve been doing pirate birthdays in people’s back yards for over 15 years and there’s no need for me to stop doing that any time soon, but I am excited about where things could lead. It’s about where I want to be that the audience wants me to be, I would love to develop my show, develop my content, bring more people on board, or perhaps even branch off into something with more cerebral or artistic undertones, but that’s just a matter of what opportunities come up, but one thing is for sure, Pirate Matt is me, and I’m Pirate Matty. Arrr!

New Apprentices

Saturday, January 16th, 2016

Well well well. Some velvet morning when I’m straight, I’ll tell you what happened with the trading and I am still doing it, but my ideas are going to take a lot longer to come to fruition than I’d hoped.

For now it is other projects I will be focusing on.

I still use the kurb blog for jotting down kurb ideas, business and organisation ideas which I’m still involved with as I am the trading, however what kurb used to be as a media company may not be what this blog is all about any more. Kurb is just an all purpose brand for me to develop my ideas.

The transition from what kurb was to what it will be started when I began just writing out lots of forex trading notes, now it continues.

I see first a linear continuation between my ideas for apprentices, my ideas for staff and my ideas for a co op all of which I will be gioing into further.

But as always what matters is what I can be doing now, at a point where I’ve got no capital to front these ideas.

If I had the capital it would just be sites and ads and all good we’re away getting people. But what can we do without cash? We plan. That’s why we write here, we need plans to work with so when the people come along we’re not confused about what we want them to do.

First we want to begin the digital apprentice concept, this brings in people to work who can then be groomed to either become staff or one of our commune colonists.

This merely needs a website and a video, a blog site to post some blogs.

For their application I could ask for a 500 words on the advantages of being a digital freelancer.

But what jobs will you put them on first? Well they need to get set up on odesk and fiverr such, and I am their first employer. Can they edit videos? Can they write blog posts? Can they set up social media, are they willing to do a video to use. They need to set up their own website, and start blogging. They need to be making videos somehow and they need to work out basic ways of prmoting videos and writing. Link building? Submissions? Write an article on how to promote articles.

If I had the money I would be straight on a jobsite, I’d start with a part time employee to set up the facebook, the ad campaigns, create content, but once that was going providing people, focus would come on my activities, that’s all I’m interested in really, sure it’s a great outcome to teach young eople to be self reliant but my goal is to develop 2 or 3 key employees who then shepherd the rest on to building the commune and my little empire, basically.

What is it that I am trying to push the candidates toward? Doing my bookings. Doing my promo. Running the CD DVD business. Doing the video.

My hope that soon enough we have a little group of bunnies taking $100 each running off and doing tasks, I can afford to have them do my bidding which means they only do promo for me. Their job is to make sure people find out about my music, video and writing, how? There will be ads, but how do I improve the content?

I’m not quite grasping what these people do. Well I do the songs, videos and some social media, they need to make all the social media instagram stuff I can use, video clips, vines I can use. They need to post across all my social media, and it’s all got to go back to the website, where there needs to be blogs and email round ups of this content.

My network of influencers must be maintained that means, I need to grease their wheels and reciprocate posts and such. We just start by identifying accounts across platforms they we want to engage with and with what content. It’s their job to identify content providers we can work with. Who needs to be paid how much and how can we measure what effect it has? Who can we reciprocate with? Getting on this hustle with an overseas VA is probably a big part of the job, building a ice portfolio of channels you can push out through.

Youtube channels. Twitter accounts, Facebook accoutns, blogs etc, identify people coming up in the mid tier who can be buttered up or bribed to share links, get attention, get follows, friends etc., and it’s really very simple. You make videos for the songs that are for sale and funny videos also, When a video is ready, the staff will make a number of vines and grams to be shared out to promo the vid, I will likely have one or two blog posts of my own and all this content has to be cross posted and linked from each account, then there will be a round up post – one as a cut and paste for republishing, and one for the fans on the email list.

SONG >> VIDEO >> VINES, GRAMS >> UPDATES, TWEETS>> CROSS POSTING (TUMBLR, ETC) >> REDDIT, ETC >> PRESS RELEASE MEDIA COPY RECAP >> BLOG VERSION RECAP >> EMAIL LIST RECAP

So that’s what happens when a new song or video comes out in terms of preparing the content to be served.

These kids have to learn this stuff. They have to learn to do it the fastest most organised way and then learn to teach someone else. Then we need to get them producing the videos so it becomes a closed loop. I just have to add my songs and do some acting. We have our social media under control, we have our advertising under control, the team are learning advertising. It costs money, but we have a machine and the crazy thing is once we get to 1000 which may only take a couple of years, we can coast, we have an active fan base that is present, we only need make sure our gigs are booked.

You approach gigs the same way you approach PR with the bloggers. Research on venues and contacts, make contact, present the content and the proposition and then follow up. It’s about who is making the decisions and getting in touch with them. You have to get onto the social medias and the telephones to establish contact.

So you make content which is video and writing, then that enters the social media cycle, then you are also collecting contacts of people who are involved with relevant music media influencers and relevant venue bookers.

How do you find them? You find a tour by a similar artist and pick off the venues, follow the venues to the contact and ask them specifically about who was involved in that gig and whether it worked. You’re just copying from the template that is already there, except you are not doing the legwork.

Same online, you do the reverse search based on an artists promo for their album and you begin to build your database of people you work with. You may only need a a few bloggers who’ll take $50 to feature your new track on their site for a week or something, and it gets 1000 views, you get 10 new followers. That’s what we want, the numbers will build over time.

We really only need a few PR outlet points and a few good venue contacts at the core, plus a bit of fluff around the edge and we’re good to go, it seems like a system one competent person could easily manage. Of course constant updates to the website would also be included.

It makes me think that the interns are simply putting together a system that one day one of them will operate for a small package.

So at first we want about $200 worth of apprentices but we need maybe $100 a week for ads too. Everytime we drop a new song or special video, twice a month, we’d probably spend a few more $100.

So we will need some money, but not too much. This should propel us to a point where within 2 years we will have 1000 fans. But it will cost $40k. $40k to get to a point where I was at myspace. Dozens of active fans many of which I am talking to every day, thats part of the job, and focusing our marketing on certain cities we are going to continue to be active in.

Auckland, Brisbane, Chiang Mai, Dubai, Belgrade, Kiev, for example, I focus my attention in terms of gigs on a circuit I am nailing into place, that is we only advertise in cities or countries where we gig, since we’re trying to extract some value, so that in half a dozen cities I am guaranteed a crowd and so I am booked twice a year at the end of each season.

Which again says I don’t need a big effort once the system of content is put into place, and there are people making content, and they have all the contacts.

How long would it take to get this into shape? A detailed system for social media, a solid contact list for promo and gigs. 2 years? Really? It seems too easy. Once you have the money and you can pay people to be here you just roll. Get them doing this work. Here’s the video, here’s the song, get the vines and grams and posts all ready, the article ready and torpedo tubes armed fire when ready and then bazoom. Let her rip, get the copy ready to go out on blogs and email lists so that content is delivered across all platforms.

What happens? Hopefully I get a few thousand views on my vid. hopefully I get a few dozen more people on my facebook and twitter, tumblr, instagram, snapchat even. and maybe some subscribers on youtube and email sign ups.

It’s almost as if the song becomes secondary to the campaign around it. But the campaign isn’t just to turn heads, it’s to make promoters in our chosen cities know that we are active. It doesn’t matter if we have 10 fans as long as we get gigs in 10 cities. A front is not a big deal as long as you know it’s a front. It’s all just a front so I can play gigs, and let everyone know I play gigs so it makes it easier to sell the brand that I am a DJ/producer who travels the world and I am crazy because of my stupid videos and insane associations with irony boys and traders.

The whole message is it doesn’t matter if you like my music. I play the gigs, I get paid, I’m connected with the wittiest fellows and I am insane, and there are hot girls in my videos.

These are the priorities, but the pirate stuff would also need to be considered, which extends out to star now and managing that side also, managing me.

Of course these are servics that can be replicated for other artists but that is not my priority.

So it’s the site, the write up and the video we must get ready for launch. We’ve got 6 months.