New Apprentices

Well well well. Some velvet morning when I’m straight, I’ll tell you what happened with the trading and I am still doing it, but my ideas are going to take a lot longer to come to fruition than I’d hoped.

For now it is other projects I will be focusing on.

I still use the kurb blog for jotting down kurb ideas, business and organisation ideas which I’m still involved with as I am the trading, however what kurb used to be as a media company may not be what this blog is all about any more. Kurb is just an all purpose brand for me to develop my ideas.

The transition from what kurb was to what it will be started when I began just writing out lots of forex trading notes, now it continues.

I see first a linear continuation between my ideas for apprentices, my ideas for staff and my ideas for a co op all of which I will be gioing into further.

But as always what matters is what I can be doing now, at a point where I’ve got no capital to front these ideas.

If I had the capital it would just be sites and ads and all good we’re away getting people. But what can we do without cash? We plan. That’s why we write here, we need plans to work with so when the people come along we’re not confused about what we want them to do.

First we want to begin the digital apprentice concept, this brings in people to work who can then be groomed to either become staff or one of our commune colonists.

This merely needs a website and a video, a blog site to post some blogs.

For their application I could ask for a 500 words on the advantages of being a digital freelancer.

But what jobs will you put them on first? Well they need to get set up on odesk and fiverr such, and I am their first employer. Can they edit videos? Can they write blog posts? Can they set up social media, are they willing to do a video to use. They need to set up their own website, and start blogging. They need to be making videos somehow and they need to work out basic ways of prmoting videos and writing. Link building? Submissions? Write an article on how to promote articles.

If I had the money I would be straight on a jobsite, I’d start with a part time employee to set up the facebook, the ad campaigns, create content, but once that was going providing people, focus would come on my activities, that’s all I’m interested in really, sure it’s a great outcome to teach young eople to be self reliant but my goal is to develop 2 or 3 key employees who then shepherd the rest on to building the commune and my little empire, basically.

What is it that I am trying to push the candidates toward? Doing my bookings. Doing my promo. Running the CD DVD business. Doing the video.

My hope that soon enough we have a little group of bunnies taking $100 each running off and doing tasks, I can afford to have them do my bidding which means they only do promo for me. Their job is to make sure people find out about my music, video and writing, how? There will be ads, but how do I improve the content?

I’m not quite grasping what these people do. Well I do the songs, videos and some social media, they need to make all the social media instagram stuff I can use, video clips, vines I can use. They need to post across all my social media, and it’s all got to go back to the website, where there needs to be blogs and email round ups of this content.

My network of influencers must be maintained that means, I need to grease their wheels and reciprocate posts and such. We just start by identifying accounts across platforms they we want to engage with and with what content. It’s their job to identify content providers we can work with. Who needs to be paid how much and how can we measure what effect it has? Who can we reciprocate with? Getting on this hustle with an overseas VA is probably a big part of the job, building a ice portfolio of channels you can push out through.

Youtube channels. Twitter accounts, Facebook accoutns, blogs etc, identify people coming up in the mid tier who can be buttered up or bribed to share links, get attention, get follows, friends etc., and it’s really very simple. You make videos for the songs that are for sale and funny videos also, When a video is ready, the staff will make a number of vines and grams to be shared out to promo the vid, I will likely have one or two blog posts of my own and all this content has to be cross posted and linked from each account, then there will be a round up post – one as a cut and paste for republishing, and one for the fans on the email list.

SONG >> VIDEO >> VINES, GRAMS >> UPDATES, TWEETS>> CROSS POSTING (TUMBLR, ETC) >> REDDIT, ETC >> PRESS RELEASE MEDIA COPY RECAP >> BLOG VERSION RECAP >> EMAIL LIST RECAP

So that’s what happens when a new song or video comes out in terms of preparing the content to be served.

These kids have to learn this stuff. They have to learn to do it the fastest most organised way and then learn to teach someone else. Then we need to get them producing the videos so it becomes a closed loop. I just have to add my songs and do some acting. We have our social media under control, we have our advertising under control, the team are learning advertising. It costs money, but we have a machine and the crazy thing is once we get to 1000 which may only take a couple of years, we can coast, we have an active fan base that is present, we only need make sure our gigs are booked.

You approach gigs the same way you approach PR with the bloggers. Research on venues and contacts, make contact, present the content and the proposition and then follow up. It’s about who is making the decisions and getting in touch with them. You have to get onto the social medias and the telephones to establish contact.

So you make content which is video and writing, then that enters the social media cycle, then you are also collecting contacts of people who are involved with relevant music media influencers and relevant venue bookers.

How do you find them? You find a tour by a similar artist and pick off the venues, follow the venues to the contact and ask them specifically about who was involved in that gig and whether it worked. You’re just copying from the template that is already there, except you are not doing the legwork.

Same online, you do the reverse search based on an artists promo for their album and you begin to build your database of people you work with. You may only need a a few bloggers who’ll take $50 to feature your new track on their site for a week or something, and it gets 1000 views, you get 10 new followers. That’s what we want, the numbers will build over time.

We really only need a few PR outlet points and a few good venue contacts at the core, plus a bit of fluff around the edge and we’re good to go, it seems like a system one competent person could easily manage. Of course constant updates to the website would also be included.

It makes me think that the interns are simply putting together a system that one day one of them will operate for a small package.

So at first we want about $200 worth of apprentices but we need maybe $100 a week for ads too. Everytime we drop a new song or special video, twice a month, we’d probably spend a few more $100.

So we will need some money, but not too much. This should propel us to a point where within 2 years we will have 1000 fans. But it will cost $40k. $40k to get to a point where I was at myspace. Dozens of active fans many of which I am talking to every day, thats part of the job, and focusing our marketing on certain cities we are going to continue to be active in.

Auckland, Brisbane, Chiang Mai, Dubai, Belgrade, Kiev, for example, I focus my attention in terms of gigs on a circuit I am nailing into place, that is we only advertise in cities or countries where we gig, since we’re trying to extract some value, so that in half a dozen cities I am guaranteed a crowd and so I am booked twice a year at the end of each season.

Which again says I don’t need a big effort once the system of content is put into place, and there are people making content, and they have all the contacts.

How long would it take to get this into shape? A detailed system for social media, a solid contact list for promo and gigs. 2 years? Really? It seems too easy. Once you have the money and you can pay people to be here you just roll. Get them doing this work. Here’s the video, here’s the song, get the vines and grams and posts all ready, the article ready and torpedo tubes armed fire when ready and then bazoom. Let her rip, get the copy ready to go out on blogs and email lists so that content is delivered across all platforms.

What happens? Hopefully I get a few thousand views on my vid. hopefully I get a few dozen more people on my facebook and twitter, tumblr, instagram, snapchat even. and maybe some subscribers on youtube and email sign ups.

It’s almost as if the song becomes secondary to the campaign around it. But the campaign isn’t just to turn heads, it’s to make promoters in our chosen cities know that we are active. It doesn’t matter if we have 10 fans as long as we get gigs in 10 cities. A front is not a big deal as long as you know it’s a front. It’s all just a front so I can play gigs, and let everyone know I play gigs so it makes it easier to sell the brand that I am a DJ/producer who travels the world and I am crazy because of my stupid videos and insane associations with irony boys and traders.

The whole message is it doesn’t matter if you like my music. I play the gigs, I get paid, I’m connected with the wittiest fellows and I am insane, and there are hot girls in my videos.

These are the priorities, but the pirate stuff would also need to be considered, which extends out to star now and managing that side also, managing me.

Of course these are servics that can be replicated for other artists but that is not my priority.

So it’s the site, the write up and the video we must get ready for launch. We’ve got 6 months.

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