I’m looking at websites here again, I want it done with, but I’m also thinking that I really don’t need to be worrying about a website that is not already making money, or money or profit, revenue related to websites at all! I’m really not looking for big exhausting growth, I want to have some solid business ideas waiting in the wings for when cd duplication and dvd replication isn’t so strong.
But my video production website is so ugly it doesn’t even have a chance!
We will spruce up the artist website, the pirate website and the video website for appearances, but we won’t even touch kurb for another 6 months unless things change. It’s all about having some forethought and putting in preparation so if the market shifts, I’ve got a few plans in place.
It’s a nod to the future that I can do video for 20 years most likely, just an idea and you can take it anywhere, but that’s all so fanciful, you need to keep abreast of practicalities. The whole youtube partnership advertising thing – 3c a watch? $30 for 10,000 views? 10,000 views is worth so much more than $30, 10k youtube views should get you 5 willing fans or buyers at least, get them coughing up $800 each every month for their video production and video marketing and you’ve got a business!
But surely there will be a year where we struggle to hit even $1200, and we’re not uncomfortable, but we have more spare time, and we know what’s coming.
In as little as a year it could be $800, and things will pinch a little, but that’s the point, we’ve got 2 years, in theory to make video happen if we have to.
VIDEO PRODUCTION WEBSITE
What’s my idea for the video production site? A better website? Sure, but what’s the product we’re selling? I’m not sure we know! We have to produce some videos and say that this is what we do before we go getting all excited! What kind of job a re we looking for? A quick youtube presentation, with a campaign, for like US$800, so we might be better off $500 once we’d paid all the contractors, without doing more than half a days work.
And because we’re doing music video production, we should advertise that. Video and promotions package for $795, and the videos we put up initially probably won’t be much chop but in a year or two we should have a couple of decent videos, but even then it’s kind of . . . well a lot of 2 way traffic, traffic coming from youtube to look at the deals on the site, so we just need some examples, and some deals and links etc the blog, and that should do.
We honestly have to shake up the content. It’s pretty sad, the rest would be simple, in terms of just getting a designer who can do something flashy and standard and going with that, but how do you expect it to play? In 18 months our videos are getting good and they draw attention to themselves, people want to pay $1000 for the video and promo and we’re doing one every month and pocketing $650.
Right now I reckon I could charge $600 for the video plus promo, and I would pocket $400 but that’s still 2 nights work, okay but not that worth it, we have to start with the $795 package, a promo package and a few straight video packages.
So yeah we do want to re do the video production site but we need some kind of idea of where we’ll be in a year or two when we actually want to push it.
Really I just want to spend $200 getting it looking smarter, and let video push the message. Pirates right now can look after itself, and don’t see why we should worry too much about kurb for now either, there’s just no reason to develop it much while it’s still doing well.
AUCKLAND CD DVD DUPLICATION AND MARKETING
We’re still looking for that assistant, if they were coming on monday they would be helping to pack up what we’re sending, the band cd duplication, and maybe a trip to penrose for the dvd duplication services. Then we might be thinking about picking up cd cases for cd replication but it really depends what jobs come in.
This helps with packing and delivering, and even printing and supplies pick ups, where are our other issues? In admin. What’s taking up my time?
Worrying about websites and photoshoots and office rearrangement?
What’s this admin business?
Meeting clients and customer service is not something I can really bow out on, and it will always involved people coming and going.
Art + Design Masters