Archive for the ‘Just for SEO’ Category

Assisting in Auckland CD Duplication and Copying Expansions

Saturday, January 14th, 2012

Okay so coming into 2012 we have a funny situation, where cd duplication is still going really well, we have the opportunity to reach out in new directions, but we can’t overstretch ourselves or what’s the point? What I’m saying is why ruin a perfectly good business by overstretching yourself just to get another off the ground?

You’d think I stop blogging if I wanted to slow down the pace of my business but I’ve got too many ideas and ultimately we want to make the choices that will allow us to grow smart. At the end of the day, 2 successful businesses will bring me to my business goal. But we don’t want to risk one for the other, we want to keep our eye on the ball and develop our secondary enterprises at a sensible pace.

Do I even have to put “cd duplication” here on this blog any more? Cd dvd duplication and cheap printing for auckland and new zealand is what we do here, mainly, we just had to focus on that because it was the easiest thing to turn around – all kinds of marketing and video production and presentation we offered gets really complicated when you’re trying to do it cheaply.

I think the point is you could do a lot of things if you keep at it, it depends on the result you’re looking for. I think maybe business ideas get easy, it’s easy to say hey we can do this, but then opportunity cost rears it’s head – what’s the real opportunity you’re looking for? Is that the opportunity you’re actually missing out on?

We thought heading into 2012 that pirates was the right move. We thought was a great idea because it ticked so many boxes. It’s stiull a great idea, but we decided that if there were more low intensity options that offered the opportunity for a smaller commitment, they should be looked at and considered.

So we focus on where we can take our core activity, but we also consider the bigger picture, that there is always a finite amount of energy and time to put into any effort.

The bigger picture is why would we want to grow our business? To create more opportunities outside of just profit. I guess if we’re already thinking about more people, and assistants, then anyway we grow the business increases the viability of that person. Just doing the numbers now, it’s crazy I haven’t moved on this. It’s just opportunity cost again, because we need someone who can pick things up, so I do less – literally. We recognised that driving around is probably the first thing, and combining that with printing and posting duties.

Someone can’t walk into that job, they’d have to work with me. It’s still pretty stressful, what about me, why do I want to grow this business?

Well as I said, just a little bit of growth and I’m in a pretty comfortable place financially. I’m not raking it in, but it’s enough for me. At the moment I have enough, with another business going strongly I would have enough to do more things that I didn’t expect.

Because it’s good to push yourself forward, push yourself to your best. With help, I could do more, but more importantly when it comes to the business, I do less, and at this stage, to remove all that would leave me with a lot of time, I think – to think, and know what I really want to do with the opportunities I’ve been given.

So in a lot of ways it’s all about not just hiring an assistant to do more jobs so I do less, but being able to pay an assistant to provide the ability to push forward with new ideas.

I would be just focused on the important stuff – sales, debt collection, accounting, and then my growth strategies. You’ve got to think of the assistant as the person who can get you out of here.

You want someone who takes the client, sorts out their art and printing, sorts out their audio, sorts out the cd duplication order, packaging and posts it off, on the way collecting ink, printing and discs for the next order.

so the work they are doing is
– dealing with clients, printers
– driving around
– cd duplication packaging

and the areas we are consolidating in

– buy dvd player
– stockpile supplies
– get assistant

Then I just get on with my own little expansion agenda.

We were talking about giving someone trademe, getting them going with the trademe side of things. That is a bit of a luxury though really.

again I was talking about getting over to australia and getting some cd dvd replication action on there, connecting with melbourne operations to get the discs flying out, people I was talking to were talking about sales being pushed by peple who could come in and help me, targeting certain markets, replicating not only the business model but the marketing strategy also.

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Growth for Pirates, Printing and Promotions, Auckland

Wednesday, November 9th, 2011

There are always new opportunities in business but the important thing is to focus on what matters to you – it’s your business, you should get the things you want out of it. The mistake I often make is in thinking that more money, more profit, more revenue more turnover is what matters, and for the first few years, getting going becomes an obsession.

But as I’ve not only grown my business but actively shut down parts of it to reduce the stress on me, you begin to appreciate a little more that it’s a different approach taken when you’re looking to capitalize on your success, rather than grow something big from the beginning. My best idea recently allows me to pull back if I get too busy, but also stockpile so there’s no wasted effort. It is a limited enterprise, but that’s not an issue because I only want something small I can grow with low maintenance.

I want to have ideas on the ground so that if my main business declines, I have options. There’s another business there that just needs 3 months hard graft to get up and running rather than a year or more.

A lot of the old ideas were all about rolling out this business model and replication of systems but systems so often break down and as you progress you start to ask yourself whats the value in constantly fixing them? Business like that for the expanding entrepreneur doesn’t work because they divert attention and frazzle the wits. You’re looking for low maintenance business commitments.

How do we get there?


It’s almost as if from this point I can only expand with an assistant baring everything that would have been lumped on me as the entrepreneur forging the way. What do I do with all the music marketing, youtube promotions and graphic design, website design – all these enquiries coming in for me? I know better than to take them on. But when does it get to the stage that an assistant could make a living out of my offcuts?

How does the assistant fit with what I want to do personally? That’s why I always have my reservations, I don’t want to waste time telling some employee what to do when I’d rather be doing what I want to do.


I have not been advertising for 2 months now which means these blog sessions that help my seo are pretty much the only form of marketing I am doing and I am always looking for ways to leverage my blogging even further than simply writing more and more. A readership would be nice, but at the end of the day, it’s the search rankings that matter and SEO and it’s modern state must be considered.

Writing blogs is great, but article marketing doesn’t really seem to suit the bill because of how no follow has spread. Writing often serves me well but a little bit of organic action – links, fans, buzz, whatever, well it couldn’t hurt. I think we need to recognise how we can repeat the success of the cd duplication services and apply that to new ideas.

Focus your advertising, blogging, link building etc. on pirates or talent or whatever new ground you’re trying to break.


Blogging is not responsible for 100% of sales obviously, it just keeps my search ranking up, and people are coming to my site, seeing my deal is straight up, and it’s all happening from there, more people are using google, etc. to find the services they want, so my strength in online promotion has meant I’ve risen with that tide, but because I’ve been going so long, at least half the sales I get are repeats or word of mouth.

It bodes very well for the future , and will probably have me reviewing being aggressive with cd dvd duplication again next year. But I can’t be aggressive with anything without the staff!

But how do we grow word of mouth and repeat business, is there any way to do what we’re doing, better or is it simply to do it knowing the next few years will probably be an easy run? I think we’ve been over its and it’s simple: don’t aim for more work unless you’ve got the system and people to handle it, otherwise I’ll just be stressed out.


Pirate birthdays are now a focus because we’re looking for those opportunities we can grow without too much stress. It’s not always easy gearing up for a party but it’s 1 hour and it’s done. I do need to be ready to put my prices up also. But it appears that youtube may be where I have the opportunity to make money, if I do a pirate video every week, and I’m getting 50,000 views a week, well I’m making $150 youtube partnership. That’s not too bad, because that’s what I’m talking about in terms of boosting income.

A key to this is that I don’t need more staff or resources in the short term to grow. It means lower commitment and being able to move forward here with th resources I have. Until I find good staff I have to maintain that approach. But what’s more interesting is that once you get to that level then I do become in demand, there are more possibilities opening up in terms of media etc.

Secondary income streams opening up, the main one I see is really doing youtube videos, as I said, and then well I’ve talked about shows – you perform to 100 kids for $5 a head for 40 minutes – well you’re making $500 a pop. it’s certainly something I have to build up to, but the marketing, and establishing myself in SEO, word of mouth, online advertising etc., that’s the important part for right now and anybody reading this.

You do your online marketing in advance. I don’t know when I’ll be able to support graphic design and music marketing and youtube promotion and video production so I’m not planning in advance, but the pirate birthdays is different, I can do it now so I can do the marketing now.

Support Assisting in Cheap Auckland CD DVD Duplication Services

Saturday, September 24th, 2011

Hi it’s Matt from Kurb we provide cd dvd duplication, cheap printing and colour copying services and online amrketing and video production services – all on a budget for clients in auckland, new zealand and around the world.

So I’m continuing to blog a lot more here at kurb promotions even though this blog in particular isn’t bringing in a huge amount of traffic.

It’s as simple as this – business is going so well I’m almost begging for it to slow down! And so I took the step of cancelling my advertising while I could take the time to get on top of things, and the sales kept pouring through. Which means that I was doing those sales on word of mouth and search engine rankings alone. And the only thing I;ve done recently for my search engine rankings is continued to blog and of course when I’m blogging I’m always mentioning cd duplication, cd replication, cheap printing, auckland dvd duplication, keeping those keywords turning over – blogging about what I;m doing with the business – all original, not splattering links everywhere, just keeping the blogging slow and steady.

But I must admit I almost feel a moral obligation to keep growing the business because it means more people I can help, not just as a service but also helping put resources into things that are positive not just profitable – that’s something I can’t really do right now.

I must admit I need improvement in my leadership skills, I’m not really skilled at managing people. But I am pushing the office space further and thinking about adding ore staff again because it’s the only way out.

Now I’m thinking of somone who can replace more of the work I do. It’s a big ask but I think by foxusing on this outcome, I’m closer to a point where I can brreak away from my business I mean seriously, if all I had to worry about was making sales,  then I’d be sitting pretty. I will always do sales, that’s my power.

But what can I not do?

– packing / postage

– mastering work – audio cd and dvd duplication masters

– outsourcing

– classifieds / trademe

So Mr my replacement comes in

– audio masters to be downloaded / dvd authoring – quality control / track check

– print masters checked and forwarded to print

– checks any packing that has to be done / packages and addresses orders

– checks inks and cd / dvd / packaging stocks – possibly written on board – for ink / cd – dvd supplies / printing pick up / post out

– checks outsourcing jobs – takes brief, posts job, hires, candidate, forwards to client, takes changes, forwards to worker.

– invoices drawn up, sent out, reminders, etc.

– checks trademe / classified listings, notes orders >>> see 1.

So how will this work? Well with a vehicle it means replacement me can get ink or discs  or cd dvd cases etc. if they’re needed to pack jobs, printing as well.

I don’t think I will give mr replacement access to my email, I’ll just forward everything to a new kurb promotion  mail, and hopefully I’ll be in the habit of forwarding everything.

With the outsourcing it’s all about the flow system and the fact that with a dedicated person involved, we can move much quicker, and the replacement can also do invoicing and reminders from then.  With trademe they can update the listing, and do the postage, but it’s production they’ll have to look at, and building into a serious inventory.

That’s the long term jobs – building that inventory, and getting all our archives and everything organised.

So I moved the laptop to the office and started making room. On this laptop emails can be checked covering all specs:

numbers of discs and cases that will be needed, addresses for mail outs, details of print jobs . . . progress in outrsource jobs and trademe listings . . . email addresses and amounts for drawing up invoices. Put it this way – if this person knows how many cd dvd discs and cd dvd cases we need, knows what’s happening with printing, ink we need,  the addresses of the order,  and making up the invoices and where to send it, then that’s a whole lot of stuff I don’t have to do.

On this computer, files can be downloaded and cd masters created, and video files authored for dvd duplication, similarly discs can be made into image files and uploaded for cd replication and dvd replication. Of course all odesk stuff and trademe stuff can also be done from this console, as well as invoices drawn up and sent out.

I just see that as a simple checklist that can be performed based around 1 or 2 trips round the neighbourhood to pick up printing and ink,  discs, cases and packaging, and go to the post office to send off deliveries. In between cases and boxes have to be packed mainly – often, cases, prinnting and discs will not be available to pack, so there will be a wait – either a trip to the cases supplier or straight on to outsourcing and trademe issues.

With outsourcing there’s either a job to push forward with or not, with trademe it’s fairly straightforward – the inventory must be kept in order, and then posted out with the other orders.

So inventory is getting right down the end – have I mentioned the business archiving that I was talking about also? Well I have boxes of cd’s and dvd’s that are masters from all the jobs we’ve ever done, I don’t think it’s right to just throw them all out, but they will be slowly deteriorating. I would want to put them all onto  storage on a big 2tb hard drive, and then they would go into a crate full of stuff that basically I have digital copies of and the physical copies, I don’t know what they are. They retain some kind of meaning so although if I lost them I wouldn’t care, I still don’t want to throw them out – they can go live in the garage.

So I guess the process is to check each disk – possibly by seeing if it will duplicate – and then burn an image file to the hard drive back up, afterwards we can check that any files that aren’t exactly the same size aren’t just the same file. No, there are more issues. We need to check if a disk will play and we need to be able to do this fairly quickly, otherwise we will be burning images of corrupt and faulty discs. I’m starting to think I should get my new quadcore and then start it off doing this task.

So what do we do if a disk won’t play, but has something on it? I think the first step is to sort out all the discs that are mysteriously unaccessible – if they are accessible decide whether they are to stay or go.

Make 3 piles – to burn images, to trash and to hold until contents can be ascertained. There might be sub-categories – some discs to be straight ripped without an image burnt, and set down as decent discs or content, some we keep, and boring ones we leave at that and trash. I think sorting through them will start to bring up an idea of what we want to keep.

without actually checking we can probably tell which are worth keeping and checking out, which are probably worth biffing and the blacnk discs which are a mystery.

But it does make me think when we’re trying to create this archive and this inventory also, the crossover for one, and then constructing CD and DVD products for trademe that can be sold, if we can get some stuff on a disc and sell it for $5, then I can make $4. But the idea is always about building that fan club of people who will buy these discs, if you get people to pay $5 each per month then you get 1000 of them, then you’ve got a real thing going on. You’re making $1000 p/week from just a little cd and some trademe stuff?

possibilities start to open up – once I have once new person getting paid, then I go all out and get the unpaid intern so that I’ve got so much extra labour these guys can afford to mess around. as long as they’ve got the ink, the discs, the boxes, the cases, the printing they need, they should be able to get it done.

Pirate Promotions in Auckland – Cheap Services For Entertainers.

Tuesday, August 30th, 2011

Hi I’m Matt, I’m a businessman (and entertainer too) working in entertainment services – cheap auckland printing, cd printing and duplication, dvd replication and copying, online marketing, websites – all great afoordabel services entertainers need in auckland and new zealand.

I’m really good atthe making money part, now I’m reaching for things that are more stimulating for me, but still make oney – that balance is fundamental, poverty is no good, bit neither is losing the spark in your work.

There’s several things I’m wondering about my business as it changes in nature, really about creative ways to grow the business – and when I mean grow, I don’t mean grow profit, I should say “develop” – I’m more interested in developing a sophisticated organisation than an organisation that makes more money, that’s just a happy bonus.

This is why I blog a lot more now, because I’m really in an ideas phase, looking for bigger and better ideas than “how to make more money”.

What ways can I better invest my time into the business long term? How can I grow my entertainment brands to provide a minimal supplementary income as partial validation, and provide just that bit of extra income that makes all the difference when treating yourself.

But then you get a problematic loop – You’re less worried about profit, you’re more creative, your activities are more wasteful as they may not provide good value, as it is unmeasured and perhaps unmeasurable, and then you’re stuck doing something no one cares about and making nothing from it – you’ve become completely self indulgent.

So while my entertainment brands are a priority for me at the moment it once again brings back the auckland pirate birthday party ideas back from the brink, they always hovered there because it is working, it is making money, and it is through entertainment.

My strategy is to build my pirate entertainer service over the next 2-3 years into somthing that contributes a good skill and can open some doors for more of my entertainment ideas.

Long term, it’s developing a road show and a sponsorship deal for my youtube video and website etc, where it would really pay off.

But for now I just want to be doing 2 parties most weekends and putting my prices up to $200, adding tinkerbell, and using her to get more girls parties, develop a show, and a brand.

Because I;ve established a toehold theres a web of opportunities that exist.

I could have 4 fairy parties booked and take $100 off each one. I could be doing 1 or 2 shows worth $500 a pop, I could start booking shows out of the city for tours, I could do some kind of videocast, youtube thing, but also if I’m going around promoting and filming myself, recruiting fairies, then I can also promote other stuff as well.

Put together a marketing deal for shops I go into, combining online with some kind of entertainment, performance.

I guess on one hand I just have to get out there and play with it, but I need to refine my pitches, if I’m in some store talking about marketing and promotion I need to be able to cover some attractive options without long winded details.

We need to be weary of getting involved in things we don’t want to be locked into. We can charge $300 for a website, $300 for video, $300 for an ad campaign – we can work out all these deals, but it’s not what we want! What it does offer, is a glimpse into ways we can jack ourselves up if we get into trouble with cd dvd duplication falling off.

So how do we ramp up the pirates?

– website design
– youtube videos, hopefully with tinkerbell
– more advertising

Then develop a show, and keep the videos coming.

Especially anything that could lead to us selling more dvd’s, like if you did some filming around the school and with the kids, and sold them for $10. Sell it as a package for $750 with 100 DVD’s.

How much should a shop pay to be in an episode of pirate matty? $500 at first, but that’s a long way off. Let’s not get too carried away just yet . . .


Derek Sivers of CD Baby vs. our CD Duplication / DVD Replication

Thursday, July 7th, 2011

Hi this Matt from Kurb – if you’re working in a business related to CD duplication and DVD replication and have just stopped by to read the article, I’d love to swap links – link building

Otherwise enjoy the article and if you’re interested in realistic and affordable deals on CD DVD duplication or replication we can supply almost anyone in the world!


Derek Sivers is talking about his experience in CD Baby and referencing all kinds of big guys like Seth Godin and bringing it back to that hard fact that in the modern marketplace with everything fragmenting and breaking down into niches, and you have to be doing something special or you won’t survive.

A lot of Derek’s stuff although invaluable has become repetitive – Maybe that’s just because I’ve been reading his anecdotes since back before myspace, but at the end of the day, and it’s not as if this Seth Godin stuff is new either, but his inspiration as a cool guy who wanted to help and grew a huge music business just makes me think. Here is someone who was involved in the CD industry, and now I’m a bit more serious about facing up to the fact that CD’s and DVD’s are where it’s at for me. I’ve often been perhaps a little cautious about the fact that CD DVD duplication and replication doesn’t exactly have a long life ahead of it, and there’s only so much of the market you can take.

There’s different directions I could take it – a CD manufacture bought cd baby, should I be doing something along the distribution and retail front? Or should I expand my market using new tools online? Should I become more aggressive doing what I already do here in New Zealand?

But if I tried to get more remarkable could I possibly be more aggressive? If I was to take a more aggressive approach with pricing and branding, could I possibly grow my business that we really go out with a bang?

America is such a huge market for CD baby to succeed in, but that’s why I see boutique services working in NZ. In 10 years, CD’s and DVD’s will be quaint as. I maybe the only one left making them, but perhaps still doing the same number I do now?

I’ve got to keep researching. My trajectory now is to prepare for business to grow to a plateau for up to 3 years, it’s still growing now, so that’s not optimistic. More small musicians are getting discs done, more big companies are using discs to move information.

But I think the derek sivers mission is to continue to look at opportunities to solve people’s problems, more problems, bigger problems. I think this is happening naturally and I have a nose for it but so much revolves around the backbone of cd duplication and dvd replication services. If I knew business would maintain for 10 years, I could be a lot more ambitious, because 10 years is such a long time to plant more seeds, that’s twice the time it’s taken me to get here.

That’s plenty of time to do something new. To be honest this business has only been serious for 4 years, a lot can happen in 4 years. This is what I’m saying there may be an opportunity for me to to really ramp up cd dvd replication within 7 years by using different strategies to really stand out.

I could go back to my music marketing blog and tie the cd deal in with it well to compete the US my margin would be like $250, but I could make $500 on marketing and probably another $150 on design. I guess it’s about focusing on where the blog can make me money.

By adding CD’s I’m only making $250 but I’m adding a reason why they would do my special deal which results in me making extra money as well as being exposed to a much bigger market.

So this episode did shift my thinking back to my music marketing blog where I could be most effective at using my brand to reach more people and get cd dvd replication happening there. We need to connect the now to the future, we’ve already sensed the value of building trust with people as a means to ensure an active clientele fpr the future, how do we push that forward in a viable way? By focusing back on the key blogs as a vehicle for pushing these offers.

First the cd duplication and video services, I think there will be a more traditional marketing approach for my artists brands but for talent, well we might have to feel it out there is no real connection to viability there, but nor with nmy artists brands. So if I’m doing the viable approach, it’s through my music marketing blog, selling duplication and replication deals but then moving more toward music video production and more online music management services.

How will I make money from artist brands? touring, gigs, advertising, and possibly pushing the newsletter, I guess it’s a dollar each way, if my artist brands never catch on, I can keep with my music marketing blog! I don’t think there’s any reason to suggest talent fits with this because it’s about me using my business sense for my own enjoyment if one of my talent management clients breaks out, it’s a bonus.

I don’t think there’s a clear strategy to say this is what I should do with artist brands or talent management to get it moving. It’s a seed I’ve planted that I really do want to make the effort to see it grow, unlike the others which were punts. These 2 are very long plays, and they are for good reason outside of just being viable.

But if I want to be viable, the music marketing blog is the way! Because I can’t sell anything of real value effectively any other way. That is why these are the sites that will be rehauled so we can look at how they can be more effective in engaging people. Becuase once I engage people, then we’ll discover where the real opportunity lies.

Blogging Focus – Advertising, SEO and Content Development

Friday, November 12th, 2010

Wow we’re really blogging away tonight. We are doing a lot of blogging right now. Obviously my last post on blogging confirmed that any advertising value was really secondary.

I’ve got a lot of business ideas and life ideas, really – to me writing on this blog is now not just about business ideas to make more money, but really to simply enjoy doing business more, because I make enough money usually, it’s that there are times in business where I still feel drained by what I’m doing and trying to keep all the clients and customers happy.

It’s so important to thrash new business ideas out, and thoughtfully familiarise myself with the conditions I can predict I may face in taking a certain angle or key point of difference in a new business venture.

Any advertising or benefit to the wider site where more lucrative and productive activities are established is just a happy bonus, I am mainly turning over business ideas and marketing ideas in my head.

What value can I put on a good idea? Sure I may blog for hours everyday, and that may see my advertising revenue mount ever so slowly, year after year, until I actually earn a significant amount from online advertising.

It’s really about which blogs can grow and in what ways. Will some grow slowly and provide ad revenue, or will some blow up and present new opportunities for blog based business sales and connections?

So in conclusion to the discussion related to our blogging strategy, on some blogs we must favour quality over quantity to grow, so on some sites we will continue posting material that may not be of extreme value, but when we do post on our sites where we feel are ready, we will limit the post content to material we feel is good enough quality to be of an improvement.

The plans for the record label as far as I’m concerned are only important in the short term. It’s about a platform based on goodwill. It’s about bringing in a solid core of 100 artists who are our base who will sell 100 cd’s each. and since we make the cd’s ourselves through the cd duplication part of our business, it’s a simple and profitable process. Then we also create the goodwill that carries over to our printing and postering, and the redevelopment of what other marketing and promotions services we offer musicians and entertainers.

There are many shapes that the business could take but what I do know is that we can establish within a space to develop long term.

That’s what I’m looking for, especially with having a lot of time on my hands which I don’t really want to spend getting into the same traps I have in business bending over backwards to keep every client happy.

I’ve already got lots of plans for our potential new business premises, but I don’t know if it will happen, and it’s not always smart to make such plans.

Part of my new business approach is to be open ended, who knows what will happen, there’s some things you can predict, but not much you can rely on.

The main one is refitting the garage as a long term workspace where there is a broad scope for different operations we may want to perform.

At first we just want to do our printing and general administrations so we might have to do that in the main house.

We can have retail as an extention of any kind of warehouse wholesaling type activity, these are ideas I had in the past, but I see the need to put down solid foundations by upgrading the building to a certain extent that was affordable but still improved it enough for 3,4 or more people to be working in there.

It really relates to what parts of the business will be active.

Marketing Sales and Promotion with your Blog

Tuesday, September 7th, 2010


Kurb is an Auckland, New Zealand based marketing and promotions company that offers cd dvd copying, cheap printing and auckland poster as well as branching into affordable digital marketing – online marketing and online video marketing

our services include blog set up, blog development, blog promotion  – graphic design, youtube marketing campaigns, marketing and brand development for artists and full creative development and execution of digital marketing campaigns.


The best marketing strategy is of course to take action. That’s why I take action on my blog and write, it is a snow ball process that succeeds in slowly building traffic to my site over time. So long over time, but slowly all those words, cheap printing auckland, posters and cd dvd copying, it all builds over time like rock on the search engine, who is to repeat the years of work and content before me?

Brick by brick baby these things are built and if I get and develop a whole bunch of ideas in the mean time and I become a better writer, then wonderful.

that’s a funny one though, I write SO MUCH, and I don’t think I’m getting better. Maybe I ramble too much, and just get too journally but we’ve had this discussion. I get what I need from blogging in SEO and thought dumping. Idea dumping? Some kind of dumping.

I’m doing some kind of dumping, okay?

But overtime, those dumps attract buzzings and those buzzings turn into adsense clicks and possibly leads. It’s just a bit of a shambles, and true to my 80/20 approach I could make an effort to write something decent, but I don’t see it as being worth it. keep writing trash!

Such professionals. More traffic comes to the sites. You write garbage so they don’t come back. But it gets better, and they click ads. One day you’ve built enough clout that should you actually put a nice design on it and start posting decent material, in 3 months the foul stench of junk content will be gone and your sparkling empire can be built on a mountain of filth, and no one who comes to visit would ever know, who want to go back 200 posts, 18 months back and see all the garbage on your site.

Who cares?

Will it come back to haunt you? Maybe, I’m not nostradamus. I’ll just shrug and say I wrote it for SEO, besides, I’m an entrepreneur, I’m responsible for what I do. If I think writing trashy blog posts is a sin, then I’ll let you know when I change my mind.

I’m an entrepreneur, it’s up to my clients. Most of my clients google what they want and one of my 6 main pages come up, they never see this stuff which is the reason it comes up for everything under the sun.

So yeah, I just keep writing. Some people do yoga. I blog, I’m sure people who do yoga aren’t doing it fora an audience and neither am I.

I could outsource it, but would you outsource yoga? It’s me who gets the benefit of exercising thought, exercising turn of phrase and adding somewhat more dynamic thoughts to the great internet void than the average outsourcer.

At some moment I’m going to become more effective in this, and at that moment I won’t only benefit from advertising.

Although advertising is a big goal because I see it snowballing. If only I wrote about specific phrases that would sell heaps of adsense ads.

I make $5 a day from adsense, and if it was to be that I made $20 without even really doing anything that felt like work, really just dumping my thoughts, then it would make a difference.

I tend to think of adsense as just the small game, I like it because I can see it and count and I get the cheques without really doing anything . . . yeah I just said that. But I could get good. I could make my blogs good, and I know after a thousand or so posts, they will weigh heavy with authority, i could really start to ramp the scene.

Is it a waste of time, doing this writing when I’m not really saying a lot, when I’m building an intricate retirement plan of clicks all over the place. Oh and you know, a list and everything. I’d by then be funny enough to write a good list newsletter.

Because I wrote relentlessy on this blog instead of doing something pointless otherwise.

Maybe I should be running on a treadmill. Builds fitness y’know.

But if I write 2000 words today, shouldn’t I be getting 5c a word? Shouldn’t I be getting a hundred dollars? $150 nz seeing I’m just writing crap? Well I don’t realy want to write about some boring topic!

What even if you could make at least another $500 per week? Just from writing? Maybe I should be looking at writing my way to glory.

I think it’s closer to 3000 actually, call it 2500. If I’d sold 3 good 600 word articles for $30 I’d have like $140 new zealand dollars now. I would have made some money. But even at $30

Who’s to say that article won’t make or contribute to the making of $30 in my lifetime? Position the ads right on the page and it could happen! It’s the cumulation of these posts that will bring my blogs to the point where they will bring people to sign up and in years to come 10% of 1000 will spend $20 and I’ll be making $2000 a year . . . thats not that much. But if you add on $20 p/day for the ads and whatever leads that lead to whatever else . . .

I think it’s important to keep thinking about how writing nonsense about myself could make me more money elsewhere.

That’s if I can’t find something better that I both enjoy and can make money from. I don’t make hardly any money from this, but at least I have a successful business to back me up, and I like to talk about myself and have ideas!

Established Cheap CD DVD Copying Printing Auckland

Saturday, September 4th, 2010


call Matt in Auckland: 027 684 8250


Kurb is an Auckland, New Zealand based marketing and promotions company that offers cd dvd copying, cheap printing and auckland poster as well as branching into affordable digital marketing – online marketing and online video promotion

our services include graphic design, youtube marketing campaigns, marketing and brand development for artists and full creative development and execution of digital marketing campaigns.


This is an article my outsourced staff in pakistan wrote to help boost google rankings for my cd dvd duplication and printing. These articles can dramatically boost google search traffic for selected terms relevant to your site.

And the next post turned out to be about business. I’ve divided my blogs up so all business related discussion goes here because most of my lifestyle comes down to business in the way that now that I have created a successful business, personal success will come from continuing to grow the business while at the same time minimising my actual involvement in it.

The key as I’ve identified before is staff. I have the cd dvd duplication and the printing covered, now I just have to complete this same task in music marketing of matching the tasks with the staff duty, which both is supported by the fact that there is headroom for more sales once I’m freed up.

CD DVD copying printing and music marketing is established – whereas work in video production and video marketing as well as any retail or hospitality ventures are not.

Over the next few years I have to establish ongoing income in these areas and have the staff to provide – this is a little different in a service situation because I would need the staff first and to crack a long at it. However it is possible that someone already working retail and providing assistance to other staff could then step into food handling and beverages, and then expand from there.

I’m not just going to click my fingers and open a restaurant. I’ve got some concepts based on outsourced food, and a novel social environment.  That was my idea about the non alcoholic club. It starts as a shop, a shop that sells food and coffee, and has parties, and gatherings related to kurb promotional activity, gigs with a cover charge, and then generally staying open to be a late night chill spot where you can get good food and drink and chill and dance until the morning with no full on alcoholic vibes.

There might be a retail and printing and internet cafe and all that kind of hub in one space where you pack it all away from thursday to sunday – into the storage room and make a stage and a dance area while cafe seating would stay the same, or perhaps all the print and primary items would be better in another area where people could print on the weekend, but any store area where band merch and fashion items etc were sold, that would be on racks and wheeled away and a dj booth wheeled out and staging for a bigger gig.

This way you’ve got 2 developing businesses – the video and the hospo and you’re juggling staff and space for what’s appropriate. Having a cd dvd copying and printing service point and a food and beverage service point manned by first 1 staff member – especially when slow, and then perhaps a staff member each, maybe only 4 hours a week at first etc.

Or the assistant does 4 hours food service when marketing and video production / digital marketing agency work is slow.

Well the cheap cd dvd copying printing service is established and the small business and music marketing is established, so your cd dvd copying printing guy and marketing assistant are there.

Then you want to start doing video and bringing in your video staff for freelance and contracts, have the assistant and cd dvd copying printing person cover the retail and then hospo – and each other – until there needs to be a back up person coming in for food service as also helping to cover retail and assist the other 2.

The video person is also only used as needed until they can take on back up jobs, until we grow enough to warrant a permanent video person.

In a year, I’ll still be maintaining my cd dvd printing and postering business AND the music marketing, youtube promotions and video marketing with 2 staff.  The shop assistant might have moved in to retail support and supporting other staff with dvd and cd priniting and marketing tasks.

I may get one video job per month, and I will bring in a video person to work alongside my assistant and I on individual projects, and offer them the position of graphic design supervisor.

So basically, similar tactics to be used at different scales as we grow.

We may launch the shop with just the 3 of us, but the moment we all get too busy to keep the shop, the 4th person gets subbed in. By that stage, cd dvd copying printing and marketing, and the shop should all be making money, and the final step is growing enough business in video.

On days like this when I’m having a good week, and then I just go and make $1000 worth of sales in one day, I get pretty exhausted just from taking it all in.

So I don’t feel very free to do whatever – like celebrate . . . so I calibrate! I calibrate the direction of my business toward growth and not stressing myself out.

Our Best New Auckland Business and Marketing Services

Thursday, September 2nd, 2010

Kurb is an Auckland, New Zealand based marketing and promotions company that offers cd dvd duplication, cheap printing and postering services as well as branching into affordable digital marketing – online marketing and cheap online video production

our services include graphic design, youtube marketing campaigns, marketing and brand development for artists and full creative development and execution of digital marketing campaigns.


Just doing that little business plan questionnaire in the last post made me think about the true nature of the future of kurb, because I’m going into cruise mode now where I’m more focused on sustainability than growth.

But to say the business won’t change in 10 years is foolish. To say I don’t want to raise profits dramatically is not to say I don’t want to raise productivity to the point I do less.

My figures and projections suggest that in 10 years time, the demand for CD’s and DVD’s will be a fraction of the current market. Even so, my competition will be minimised. The tiny matket left, I can dominate, even if it is just $400 p/week. People will always want posters stuck up, and I believe by then, we’ll have been in business so long that we’ll have plenty of opportunities to make money from cheap printing deals, and possibly even graphic design.

How big do you think could be in 10 years? If I actually cared for it, it could make $100 p/day by itself, or sell for $10,000 or more. How big will my adsense money be in 10 years? What if I’m making $25 a day just in adsense by then? Doing next to nothing, all these income streams that are passive.

The agency will be the main active income. One dude will manage all the cd dvd printing and poster stuff and perhaps mind the shop.  In the agency, 2 assistants will do all the work, I’ll just oversee and liase with clients.

In the entertainment industry I will have wanted to establish channels of income. Whether it’s my brand or my management, I will want to validate that with at least $500 p/week in earnings.

And finally the hospitality side which may be attached to the retail. Again if it survives that long, then it must be able to make money, and I’ll spend a few years making sure it at least can put a few hundred bucks in my pocket each week and be a place I can drink for free.

I’m hoping with those numbers, the CD/DVD print and copying, postering; the digital marketing agency; and the shop/cafe/bar/hospo business will all run themselves.

If I have some websites or some entertainment gigs or a list I actually make money from then great.

It would be nice to think I could put out 10 songs a year and make $1000 of each one, or some kind of entertainment thing. Butyou can’t really depend on that. As I said, it would be nice to bring some solid business to the art and creative things I’d like to do.

That could be:

DJ Gigs

Pirate shows
A popular list or blog

back catalog of content

managing musicians models and talent more actively

It probably won’t be all those thing because that would be too fragmented. Or perhaps it would just be really fragmented, with me just feeling out what I wanted to do. Ad revenue, content revenue, list and blog revenue could just trickle in while I do the odd paid music gig or pirate show. I might also manage a couple of  acts advantageous to my position.

I might be doing a whole lot of stuff, and bring a few acts under my wing, to ride or die – roll with me and get what they get, or don’t. thats the contract, or you can go through the agency and pay my fee.

So what will our life be like then? The shop bou should run all the CD DVD copying and cd printing, maybe I’ll do posters for exercise. Maybe I still have to sell and build campaigns but with 2 assistants, it would be up to them to get it done, and me to come in when there was a problem. Again hopefully the hospo would run itself, and the minimum of maintenance for my websites and entertainment brand would be enjoyable.

And yes sometimes I’d have to do DJ things, Pirate things

Could I travel the world and run my business? Could I cruise off to make movies?  Could I hang out in london for 3 months making an album? Could I hire out a spot for a weekend to make tunes and content with various individuals, go off and play some gigs? I don’t really see why not.

When will this lifestyle arrive? Well I have to build the clients and staff who can carry it through.

Maybe I’ll ride out the crest of CD / DVD burning thing till the end, another 5 years max, and then chill then for a year or two, establish myonline business, passive incomes, as well as my agency – then push forward with making the retail shop and hospitality service robust in it’s viability so 10 years from now I can relax and travel, do my art, just checking in every 48 hours to make sure shop + hospo are running smoothely, while conducting meetings with clients and stuff via conferencing most days for an hour or 2.

sounds good. An hour or 2 checking business issues, webconferencing with clients and staff, most days, and an hour or so maybe blogging, doing something creative online, from anywhere in the world.

I’ll be performing and making content and visiting far away places with beautiful companions, and playing gigs, hooking up with people to make far out content.

Sounds real good. As I say when the cd dvd copying starts to really flatten which might not be for another 5 years, I might take the lifestyle for a test drive especially if I have no other income pressures.

Mind you 2014 – 2017 is when I supposed to do my final stretch of banking $50k p/year before easing off. We’ll see.

Maybe we’ll fast forward now while the CD and DVD duplication keeps pumping, and ease off later. At some point in the next few years, these creeping income sources will gain a critical presence. Whether I work at it or not, income will come in from creeping passive sources.


Business has sort of settled down for me recently, which as it turns out is not such a bad thing, because when business was going really well I had no time to really think about where I was going.

Networking and such things seemed unnecessary because there was ongoing influx of paid projects that had to be completed. Nor did I have the opportunity to really analyse where I could deliver the most value, and also minimize faults.

I didn’t have to analyse what benefits could be gained towards goals through developing connections.

In the past I had no time for networking or entertaining the idea of trading skills, but now I am really looking at the bigger picture – not just how to provide the most significant outcome for my customers, but how to create appropriate attitude towards

Admittedly in business, my nature is to be a lone wolf. I have my own methods



My main skills, judged on value, you could add some keywords about local areas it seems to bring people in from grey lynn, ponsonby, sandringham, parnell, kingsland, mt. eden, mt. albert, eden terrace, newton, westmere, pt chevalier, mt. roskill, 3 kings, epsom, newmarket.

We offer really cheap printing and photocopying services – a3, a4, a5, dl, glossy, card, paper.

Contact kurb promotions for cheap printing and disc duplication today!

A Kurb Promotions Business Plan

Thursday, September 2nd, 2010

Kurb is a marketing and promotions company that offers cd dvd duplication, printing and postering services as well as branching into affordable digital marketing – online marketing and cheap online video production


What are you hoping to do?

provide marketing services as well as promotions services such as cd and dvd copying, as well as photocopying services that are both accessible and affordable for

Why is this an opportunity?  What is happening in the marketplace to make this work?

Many smaller operators, organisations and individuals are becoming aware of their personal ability to execute marketing, promotions and branding on a small scale. We give these small to medium size groups access to low cost promotions, marketing and branding materials and services.

Specifically who is feeling “the pain” that creates their need for this product or service?  What will you need to do to get their business?

Anyone who is trying to arrange small scale promotions and is aware that costs for projects that are smaller in budget are less cost efficient and therefore cost more, we offer cheaper solutions, and we have an effective online presence through our website and search based marketing and advertising.

Who will you have to fight to get these customers to buy from you?

Bigger organisations offering cd dvd duplication, video production all the way up to full agency services, whereas in printing and online marketing, cheaper and leaner operators exist without our online, brand and reputation resources.

Specifically what will you offer and for how much?  How will you let them know about you?  How will you deliver what you offer to them?

We offer physical promotions materials and associated services, as well as online services. You can check it all out on our promotions and promotions website. The power of my SEO – such as these endless posts on my blog, I think this is #608 – and PPC campaigns, also after being in business for 5 years we have finally established a significant amount of return customers and word of mouth. As we expand our services and perhaps some of the services we’ve done in the past cease to retain their appeal, we’ll look to use the same strategy of undercutting our competitors with a streamlined solution based on a great price and great service. Maybe now it’s doing 500 dvd duplications, in 3 years it will be doing a series of 5 viral web videos.

What resources and people will you need to make this work?

I estimate further developed web properties, a dual purpose office and retail/hospitality space to serve as shopfront as well as agency space. I figure I will only need 4 staff members – cd/dvd and printing person, assistant, shop person, video and graphics person finally. That should allow us to maintain our physical promotions services, expand our digital marketing agency to about the same turnover, finally leaving the retail and hospitality based business which may not be extremely profitable, and will probably need an extra full time staff member to handle.

If that ends up successful, then great but really its only designed to serve the social needs of the business.

What does this story look like in numbers?

Well it’s about maintaining the physical promotions that make up most our income and developing more creative package offerings with video and online marketing. A retail and public cafe or bar concept as well as my own entertainment brand would supplement the main 2 revenue sources.

40 hours from my staff for $700, 40 hours from overseas staff for $300, 80 billable hours at $us25 p/hour, $2000 revenue, $us1000 for me. In 2 years from now, that’s my agency.


      Start by making a list of what your competitors are offering. Conduct a keyword search and make a note of the text in their ads. What is their offer, and how are they framing it?

      For example:

      • Are they competing on price? i.e. concepts such as cheap, discount, deal, sale etc
      • Are they competing on quality? i.e. concepts such as finest, luxury, exclusive
      • Are they competing on range? ie. concepts such as largest, widest, comprehensive
      • Are they competing on customer service?
      • Are they competing on free shipping?
      • Are they offering loss-leaders?
      • Are they competing on convenience?
      • Are they competing on security?

      What Are your Strengths?

      Now you know something about your competitors, make a list of your own advantages.

      Think in terms of features and benefits. A feature is an aspect of your product or service. For example, “3G connectivity”. A benefit is the positive result of using that feature. i.e. “faster mobile browsing”.

      Making such a list will help you craft your ads.

      Be succinct. Not only is this forced on you by the format of PPC, but also by the environment. People scan the screen. You’ve got very little time to hook them in, especially when your listing is one of many. So make sure your features and benefits are stated explicitly, and match the intent of the search term.

      Sometimes there’s too many choices, sometimes there’s no way of going forward.

      I like to blog away on my blog because you’re just chipping away on google adding to your cumulative authority