Archive for the ‘music business’ Category

Cheap Online Promotional Media, Auckland Video, Websites

Friday, September 9th, 2011

Hi I’m Matt at Kurb Promotions in auckland the best service for the lowest price on cd and dvd duplication services, poster and flyer printing – a5, a6, a3, a4, a2, a1, and also a range of video production and online marketing services we’re developing to help organisations do something special with online media even on a small budget. My strength is really on how you can get the right promo services you need for less than you’d expect.

Cheap online video production and various video services is the long term area of development for my business so that’s been something I’ve been going over a lot here.


I just don’t see a new car as helping me to grow. Because f I keep my buffer up, that’s all we end up with, more money for toys that aren’t actually going to be any help to my video production.

The points to be made are that video will continue to be one of the most powerful tools available to almost everybody to create messages that resonate. Also we’ve talked about the youtube partnership program, which allows video makers to profit from advertising on youtube which creates a valuable new income stream for artists as they slowly rise in popularity.

But there are still serious maintenance and growth issues around how horrible my websites still look, they look bad and they don’t function as well as they probably could either. A lot is just housekeeping that’s been ignored and can’t be ignored forever but in some cases, the house isn’t being kept because it’s really just a tent.

Only dealing with the last of my debtors will get this out of my head and me in a new space of clarity and focus in my business – it works two fold because not only is the issue resolved, but suddenly I have new found liquidity to back me up.

I can look at the issues of web design and development and say ok – we need to push this forward even if it’s going to cost more money because it’s holding us up. We want to move forward focusing on online video production, online content, video content, but if we’re worrying about people shirking, and why we can’t seem to get a single half decent website design online, then we can’t really move forward.

I don’t expect video production to be easy, I expect another year or two working on it to get it to happen, and I can’t have my efforts there undermined by websites that don’t really feel professional when pushing cd duplication cd dvd media, cheap auckland printing, cheap online video production

I need strategies to get this website presentation nailed. Especially because once I sort it out for myself, I can then use the contacts to off these online marketing services to others. It verges on embarassing trying to peddle online marketing when your sites look so very unimpressive. So the plan is to get a number of projects going so I can produce at least one good web designer who I can keep on.

My artist site is completely locking up, the second designer can’t seem to place anything up on the page. I believe a lot of outsourced web designers misrepresent what they do. They rely on templates, just like I do, and I don’t want a template, a template does feel completely constrained and characterless, it doesn’t strike you as being original,

The other sites for development tests are:

cheap video production
talent management
pirates

This is the issue, how do I hire someone for these sites and expect a good design?

Auckland copying needs that new plug in I bought, the landing page one.

The music marketing blog needs a full thesis redesign, but I need new photos.

New photos is part of the whole process. When you tak ethe step to making your website really super nice, then you need super nice photos. Imagery – whether by video or by photoshoots is required to project a professional and inspiring brand. Right now it is essential that my website projects a decent level of professional branding so that I can begin to promote it – I want a platform to deliver blogs, songs and videos onto that perform the basic functions of a website, and one of the most important functions is projecting a professional look.

But once the sites are done, you freshen up and deploy new advertising campaigns online, where I’m already strong, and you have that platform, that stage to present your primary work. You can focus on that and blogging to back it up.

I mean if I do a great viral video campaign or a brilliant song, my website is not going to be up to the task of turning casual fans into real fans which means you’re missing out and you’re not ready. It doesn’t help me creatively to feel unprepared in an online business sense.

If something connects online, or I get coverage somehow, then when fans come looking on google, they will find me and they will have plenty of material to help them decide I am worthy of their attention and then offer social networks, blogs and principally my mailing list as the best options so that I can supply fans what they value, and I have the opportunity to realise that value as income.

These are the online steps that must be fulfilled before I can seriously advance my content. I want the ability to see if I can connect good content to revenue – but I need the fans and the platform to do so. But don’t most people see your video on youtube? And hear your song on radio or online radio etc.? yes sure, but then what do they do?

They google you to find out more. If they find a totally cool website that blows their mind, of course they’ll sign up for email, connect on social networks and download the free giveaways. And so until I get my websites looking more decent, I have to keep blogging and juggling ideas until I can come up with something, finally get some decent websites with some decent visuals up, get my content curated nicely.

Besides dvd duplication and cd replication and cheap auckland printing, as well as pirates of course, I am still commited to auckland video production and online video promotion because of all the different ways that content and connect with people. But establishing the website is as fundamental as the content itself.

If I do good content I can laser target the advertising, I can have a special landing page and make new advertising campaigns for every video. If I could actually buy real views for 5c, paying $50 for 1000 views may be worth it if it creates 100 fans and 10 of them become supporters. It becomes about gathering those core supporters to your mailing list and activationg them – where once you produced auckland video to attract new fans, you move towars videos that activate current fans to spread the word and take actions leading to revenue.

You can have a video to explain the deep inner workings of how money is made from blogging about insurance, mortgages and loans.

But it’s almost like this with videos on your website – you could have the tastiest dish in the world but if you served it on a dirty old, chipped, disgusting plate, how would it taste? Would it look good?

We need much better website presentation before we can break out with our video and music content. But when the platform is established, that’s when we have to step our blogging up to the level of doing one or more strong newsletters.

strong video content and search engine results, advertising, brings fans to the site where you are trying to convince them to download or watch/stream more stuff, connect on social media and sign up for email updates. Once you have got them hooked, connected and on updates, you just need to keep the primary content coming out and blowing them away, while blogs and newsletters become sly tools to encourage revenue in a hundred and one smart ways.

It really seems simple. Once the website is up, you just supply awesome video and music to the front page by way of youtube and music players, then once you’re up to date there, fire of an update, post a blog or work on collating a newsletter depending on what you have material for. As you content becomes more mature, your website must be more mature, as your content becomes more mature, the more you can develop your social networks, blogs and sites for income.

CD Duplication / CD Replication for Your CD Album Release

Monday, August 22nd, 2011

From 10 Stupid Album Release Screw Ups


I’m filling in on bass for a band that’s gearing up to release their new CD. When filling in for a band, I try to take a back seat on the band’s business. However, I sometimes just cannot keep my big mouth shut.

In this case, the guys were discussing details of their upcoming CD release, and I had to chime in. Here’s a rant based on both my experience with my former band and quite a few drunken conversations with various bands over the years.
Mistake #1: Ordering too many CDs

If you hear yourself say, “Cool! We got our album done. Let’s order 1000 CDs!”, go take a cold shower and slap yourself twice. The reality of ordering this many CDs is having a box of quite a few hundred CDs collecting dust on a shelf a few years later. Worse, you will be out money since you didn’t recoup the costs.

Let’s break down what 1000 CDs means. You play a CD release show and sell 50 CDs in your home town. Great! However, you play next month in your home town and sell maybe 1 CD. What’s up? Well…your hometown fans already bought your CD and are now waiting for your next release. Now you have 949 CDs you need to sell.

Okay, so you just need to go on tour, right? In my experience, you can have good nights where you sell 10 CDs outside of your hometown. But, I’ve definitely played shows that I sold none. So you do a 10 day tour and sell 50 to 100 CDs if you’re lucky. Great! Well, now everyone has your CD. Your next time at those same places, those people may not buy again. They’re waiting for your next release.

Now you have 849 CDs and an uphill struggle to sell the remainder. You spent $2,000 and maybe you have got back $800 to $1000 in sales. See where I’m going with this? You’ve basically put yourself into a bad financial position.

The smart way to do it is to order just 100 CDs. You can always order more later, but at least you’ll have the money to do it! And if you’re going through CDs like hot cakes, by all means, order 1000! However, test the waters first before diving. It sucks when the water is shallow and rocky.
Mistake #2. Printing CDs yourself

I printed the CDs for my old band on an inkjet printer. I thought this was going to be such a money saver and earn myself cool points for DIY motivation. Hey, I can print them whenever I want!

Oh, shit, it sucked. And I’m pretty sure I lost money. And hours of my time I just can’t get back.

I got that inkjet printer and ordered a bunch of CDs and cases. After taking a long time trying to get the damn art to fit on the CD, I realized it takes quite a few hours to simply print 25 to 50 CDs. Not only that, you need to let them dry for 24 hours. My apartment floor would be covered with drying CDs.

Then, after 100 CDs, my damn printer broke. Well, shell out another $200 for a printer. Also, after 25 to 50 CDs, you run out of printer ink. That ink is EXPENSIVE.

After pricing it up, I realized I was spending about $4 per CD and wasting hours of my life. We were only selling CDs for $5, so I was killing myself for a $1 profit.

Worse, inkjet prints tend to smudge. Professional prints have a gloss to prevent smudging.

My advice, use Disc Maker through CD Baby. You will save money, save time, and increase quality.

And NEVER use those “stick-on” CD labels. If they get an air bubble, they could destabilize and ruin someone’s CD player. Do you want to destroy your fans’ CD players?
Mistake #3. Booking the CD release show before having the CD

You need to have your CDs in hand before you even think of booking that CD release show. Trust me on this one. I can’t even count the number of bands that have played their CD release show without a single damn CD to show for it. Embarrassing!!

So many things can go wrong. The album art is wrong, and all the CDs are screwed up. A former member sues the band for royalties on that release. The singer forgets to order the CDs early enough.

Until you physically have those CDs, don’t do that “release” show. And definitely don’t do that release tour!
Mistake #4. Not ordering CDs early enough

As mentioned above, you need to know how long it takes to get your CDs. It can take a couple of weeks. If you are counting on the CDs being somewhere at a particular time, order a few weeks earlier. Allow time for mistakes in manufacturing, as well.

If you need merch for your tour, don’t wait until the last minute to order. It’s really dumb to go on tour without any music to sell or give to new potential fans. I’ve been one of those dumb musicians.
Mistake #5. Overcomplicating album art

Album art issues have never been a problem for me, but I hear so many bands have their CD releases delayed substantially just over art. Images are in the wrong formats. The artist keeps getting the dimensions wrong. The drummer really doesn’t like that shade of maroon.

Simplify and do your research. Know the exact dimensions and formats for your artwork. Art is important, but it shouldn’t be the factor that prevents you from getting your MUSIC to people.

Oh, artists and photographers like getting this thing called money. They aren’t doing it for free just because you’re a cool band! If you don’t have the money to pay them, that’s something else that will delay your artwork from getting done.
Mistake #6. No digital strategy

Bands go through an extraordinary effort to get their CD released, but then drop the ball on getting a plan together for their digital release. Those songs need to be made available to all digital distributors and streaming services in conjunction with the CD release.

A fan at a show may not buy your CD today, but they may go to iTunes the next day. Is your music there for them?

In addition to the major digital distribution outlets, does your band have a direct-to-fans digital strategy? Using a service like Bandcamp, Topspin, or, even, Paypal, you can sell your digital tunes directly from your website (which you have, right?).

Also, potential new fans discover music through streaming services. For instance, I’m listening to Last.fm right now, and I’ve purchased quite a few albums I’ve discovered from there.
Mistake #7. No launch strategy

So you got everyone extremely excited about this upcoming album release, right? You’ve made a bunch of teaser videos and “leaked” a few samples, didn’t ya? Few bands do.

You need to build excitement for this thing. Tweet between recording sessions. Have a brief “behind the scenes” video on YouTube of your band in the studio. “Hey, guess what? There’s a couple of songs you’ve NEVER heard us play live before!”

Build a buzz. Have a strategy that gradually increases that buzz into a frenzy. You’re excited, but is that excitement really transferring to your fans?
Mistake #8. No post-release strategy

Finally, you played your album release show. Now what? Ummm…play more shows, I guess?

Your album release show is just the very beginning. With your music, you need to branch out. How often are you going to make videos? Are you creating relationships with music bloggers? What percentage of your CDs are promotional (free in business speak)?

Do you have a plan to keep the buzz going about this album and grow your audience? You need something that keeps people interested in you and makes them spread the word about your music. What is your plan until your next album release? When is that next release?
Mistake #9. No thoughts of rights and licensing

Protect your music with a copyright. Technically, you have a default copyright once it’s printed on a physical or digital medium (like on a CD or on your website), but lawyers are tricky individuals. If someone else steals your shit, but they have a copyright, that person may look more legit than you in court. You could lose the rights to your tunes.

Beyond copyrights, you should get your music ready for licensing for film, radio, and digital streaming. You want to have your music licensed so you can instantly get your music to services that want to give you money. If you haven’t registered with either ASCAP or BMI or SESAC, you could be missing out on opportunities. Music is the very last thing that movies and television need on a tight schedule. If you can’t give them legal rights to license your music, they will quickly pick the band that can.
Mistake #10. No contract on who gets royalties.

You should know exactly who gets what percentage of royalties from your album and the individual songs. If a band member leaves the band, they will want their fair share for what they’ve done on the album. If you don’t have a contract and clear understanding of how everything is split, you can run into really shitty legal problems. You’ll spend thousands on recording but not a couple hundred dollars on an entertainment lawyer?

It’s best to work this stuff out when feelings are all happy between band members. My old band has an entire album we couldn’t release because we had problems with a drummer. It wasn’t working out, so we kicked him out of the band. He was extremely pissed and refused to allow us to use any of the tracks he recorded. We even offered money, but he wasn’t having it. We’re friends now, but that album is now dead and buried.
Do you have any CD release nightmares?

Or do you think CDs are a thing of the past? Let me know in the comments!

New NZ Music Record Label / Trademe Initiatives

Saturday, November 13th, 2010

HERE AT KURB WE DON’T WANT TO MAKE MORE MONEY – WE WANT TO RUN A BUSINESS THAT IS DOING BETTER WORK AND IS CONNECTING MORE WITH POSITIVE THINGS THAT OUR BUSINESS PARTNERS WANT TO SEE HAPPEN, IN A WAY THAT DOESN’T LEAVE US DRAINED AND EXHAUSTED FROM TRYING TO PROVIDE THE BEST SERVICE WE CAN.

I think I am now in the right mindspace for developing new creative business ideas because I am feeling so lazy and so sick of ideas that end up requiring so much, and usually too much more work to ever happen.

That’s why I’m doing all this blogging and analyzing the blogging I am doing to optimize the properties of these new ideas.

First we wanted to start a new record label because my angle was that we could offer artists a lot of help and create a lot of goodwill.

We can create goodwill that will be of value long term. The goodwill carries over from the label which is barely profitable, over to more profitable parts of the business, artists knowing that we provide cd duplication services and

There’s a chain of events if we see the label coming first.


The label gets established on trademe.

Then we’re able to roll out our bigger packages which include ad campaigns, website building, basically all the stuff we do for artist promotions and music marketing.

By then, the retail side of things should have it’s own website and be developing loyalty programs and all sorts, such as CD clubs for new zealand and underground/independent . . .

inderground?

Underpendent?

. . . musicians

Finally we take it to the retail stage, where we can consider expanding to other items such as clothing, and anything our already established market will buy. This is what the goodwill is all about, if we have 100 artists selling CD’s and 100 regular customers buying them, we got 200 people who we’re in contact

So we serve the content creators by helping them sell their content both online and through retail, we serve the customers and the fans looking for a unique experience, then when the artists can afford more promotion, we sell them marketing and promotion.

Finally when some of the best artists start nudging ahead, we cut them a new deal.

It is wildly romantic to pursue a record label, but as I say, it’s a long term investment into goodwill which will pay off in greater cd duplication in the short term and most importantly will be invaluable in the years to come where we don’t know where cd and dvd duplication services are headed.

I am writing on all my blogs trying to refine the essence of the content I am posting because at the moment, I’m mainly just posting whatever jumps in to my head and doing a quasi stream of consciousness approach which pretty much guarantees quantity over quality, but like any regular exercise and practice, it offers the opportunity of improvement.

We can make our blogs better. We can make it so – sure, at first lots of people have to visit the blog, then, more of them actually enjoy what they read, and more risk subscribing, and less unsubscribe as you slowly work on getting better quality content.

You might do a stormer of a post that brings in hundred of visitors and dozens of new subscribers, but hey hey you’re on your way. Gotta stick under the umbrella of what you got going, and keep the quality high.

MUSIC INDUSTRY JOBS – MUSIC INDUSTRY INTERN / WORK EXPERIENCE AUCKLAND NEW ZEALAND

We’re still doing this, but only really as a work experience / training / intern situation for now.

It just takes a lot of my time and organisation to work with someone new so I have to be certain it’s worth my effort, but I would definitely create paid terms or a paid position for someone who could prove that they are of economic value to the company.

The opportunities are there, it’s just I’m always spread so thin, I can’t devote a lot of time to training and instructions.

If you’d like to tell me more details about what yourself, what you would like to do, can do, are interested in, I can begin describing some options, and whats most likely to get you a proper job sooner, but realistically, that will only happen a few months down the line depending on your progress.

New Record Label Strategy for New Zealand Musicians

Wednesday, November 10th, 2010

KURB IS STARTING A NEW RECORD LABEL!

HERE’S THE BASIC DEAL: ARTISTS MUST PURCHASE A STARTER PACK INCLUDING A RUN OF CD’S. KURB THEN PRODUCES AND DISTRIBUTES CD’S AND ADMINISTERS DIGITAL DISTRIBUTION.

ARTISTS RECEIVE 50% OF REVENUE AND PAY NO COSTS ASIDE FROM INITIAL STARTER PACK.

EITHER PARTY CAN CONCLUDE THE ARRANGEMENT AT ANY STAGE.


We’re pretty excited here at kurb chatting away and discussing plans for our new record label concept.

For the last few years, our main income has come from CD duplication and DVD copying services, but we’re also aware that this product line has a limited future.

CD and DVD duplication can carry our business at present, but to have good prospects long term, we must continue to develop.

We started with musicians, because we found a receptive market there. In the scope of our business, musicians haven’t been our best source of revenue, but has nonetheless formed the background community which our business serves providing CD’s, posters, and online marketing services.

Over the course of our business, we have provided these services to musicians in various ways, and it’s our philosophy to be committed to the music scene and continue to make the services musicians need available. Now it’s about streamlining a la carte services which create the most value for the artist as well as us.

In the past, we’ve created CD’s, posters and marketing campaigns for musicians, the concept behind creating the label is a move to enable us to provide the full service of selling music, collecting revenue and paying artists also.

We feel that artists are ready to accept how the new music industry works, and that new record label strategies are required for new zealand musicians and bands.

I was just comparing it to our old 50/50 record deal the main difference I see is that I insisted that the recordings remained 50/50 in our ownership, with the new record label, you can basically pull the plug and we will stop selling your stuff.

However I see the original 50/50 record deal may be one of a second teir of contracts that may be offered to artists on our record label who we feel have more potential, before being offered a tertiary deal of full management and agency.

So what have artists got to gain?

Basically, the enormous hassle of making your music available where possible is avoided, the artist, once purchasing an initial order of CD’s, is able to then have these CD’s sold on trademe and elsewhere, including itunes.

The artist orders the CD starter pack priced at around $200 which includes 50 cd’s, and then able to sell on trademe and online as well as our website and other points of distribution we will look into.

Yes, artists could simply do this themselves, but do they? Most often, they never organise themselves to make the effort, and this is what our label plans to provide, as many of the small insignificant tasks covered as possible so that the artists who are more often than not ordinary people with normal busy lives, can dedicate the time toward the creative, social, and more enjoyable parts of the musicians lifestyle.

Blogging Best New Music Marketing Business Ideas

Saturday, August 28th, 2010

If you want to read up on my regular music marketing posts over at my music marketing blog, be sure to check out the link!

Some of our online music marketing services, packages and their costs are availabel online but you’re best to email me, Matt: kurbpromo@gmail.com

Kurb promotions is an Auckland, New Zealand based marketing and promotions company  branching into affordable digital marketing – online marketing and online video promotion

our services include graphic design, youtube marketing campaigns, marketing and brand development for artists and full creative development and execution of digital marketing campaigns.

email: kurbpromo@gmail.com

Hi it’s Matt from Kurb back once again with some new business ideas and specifically some new music business ideas.

email kurbpromo@gmail.com for all your online marketing needs on small to medium projects – design, advertising, SEO, video, newsletters, blogging, content and digital marketing campaigns!




Which one is the best? Which one is worth doing?

I’m supposed to be relaxing in my business approach recently but I just can’t help wondering where foundations laid now could set up strong business possibilities in the future.

I wanted to set up a physical online store for CD’s DVD’s and merch we produce and source ourselves here at Kurb, effectively going from manufacturer to retailer – call it a factory shop!

The thing about the trademe factory shop idea is that it helps my artists to get traction and I can offer them more in this way. I don’t know whether an ebay service would be a good idea unless we could look at some kind of deluxe model product.

it also helps me and my direct contacts, and could tie in to the cd dvd duplication business, and it provides use of the trademe platform which is tremendously popular as a promotions and branding channel.

Which of course is a strategy that can be replicated and deployed in new innovative ways, and doing this kind of small scale online retail will prepare us for physical retail scale operations.

Jango looks like a great little option for promoting music.

1000 plays gets you an average of 30 – 50 new fans and 4000 plays costs $100.

120-200 new fans = $100

1200-2000 new fans = $1000

pretty slick.

The next problem though is extracting the fans voluntarily from jango and onto your list. I’m pretty sure with the right campaign, it could be done.

The final idea was using skype consultation as a seperate unbundled service because in a lot of ways it is very easy to do, and can easily be charged at a premium. A lot of consultants happily charge $100 + for an hour consultation, so I’d be able to charge a fair bit, and I can cope pretty well with it.

Usually I’m pretty non plussed about having to consult a client but when it was stand alone and I got paid well and directly for that time it would eventually reduce the 3 total hours I would spend on a client down to billing them the same amount just for that hour on skype.

I’m beginning to appreciate the value of scarcity in this area. I could charge $100 p/hour, get 2 bookings a week and have it become a roaring success alongside my usual ongoing music marketing campaigns for artists.

That way I’m looking to work towards working with less musicians but doing more sophisticated campaigns with them.

Kurb promotions offers cheap cd and dvd copying, cheap printing and auckland posters as well!


Top 10 Music Marketing Strategies: Kurb Promotions

Tuesday, August 17th, 2010

Looking for music marketing strategies and online artist management?

Our packages start from $250 per month!

Contact kurbpromo@gmail.com, send us a website or myspace we can look at and make suggestions on and we can chat on skype!

This is Kurb Promotion’s list of the top 10 Music Marketing, Promotions and Online Artist Management Strategies.

Online marketing is a fundamental part of all complete music artist promotions, in a new music industry era of shifting music busienss models. At our online music marketing company these are the leading strategies we use to develop artists fanbase and revenue online.

1: WEB DESIGN + DEVELOPMENT: Most musicians websites don’t provide a compelling experience for fans or prospects who visit their site. Don’t see your site as a static platform. Your site is a channel – here, you interact and present yourself to all those who are not fans yet. It must develop at least every month. Continued commitment to developing website design and content that more effectively express your brand as well as deepen your fans experience, so that they are confident and invested enough to make purchases . . . then sales happen. Industry people who provide opportunities are a whole separate group from your fanbase and also have to be addressed directly through your website as the primary point of formal introduction to your brand, and a platform from which to broker propositions.

2: EMAIL MANAGEMENT: Maintaining fan engagement and interaction with email marketing management is still one the most dependable ways to create recurring revenue online, managing fans in such a way to optimise engagement that leads to sales over time through ongoing offers. Successful music marketing requires professional email management for musicians. Those who are interested in email marketing should know you will have to build your contacts with other online marketing efforts, most often a blog, or appc campaign to get sign ups. Then you must maintain your mail out, which is going to need regular content with which to present new propositions but once you can graduate to greater levels of automated email marketing, you can implement powerful systems to create wealth with minimum maintenance.

3: PPC MANAGEMENT / ADWORDS: Adwords Pay per click advertising through Google and other content networks is the quickest and most powerfully qualified option for advertising spending in 2009. With only as little as $20 p/week you can begin highly measured and finely targeted campaigns through Adwords. Google PPC is great for any entertainers or content providers who have put in the preparation of building an online platform that retains fan engagement and is also effective targeting specific genders, age groups and cities/regions for products or events and gigs. Even beginners can do well on Google through Adwords, but there are many typical mistakes made by those who fail to comprehend the complexity of how the system is balanced. Experience in using the PPC can lead to radically improved outcomes, minimizing adwords costs.

4: SOCIAL MEDIA MARKETING: Anyone who tells you they are a social media guru had better be ready to back that up . Social Media Marketing is not a strategy for direct profit for musicians, it’s an extension of fan management. The aim of social media is to build authentic interactions with engaged social media users who can then promote you through powerful, authoritative viral word of mouth. Just like blogs, creating a robust social media presence has many advantages for musicians, and ousually it’s the feasiest way for musicians to start negotiating fan relationships and building branded platforms online. It’s just it’s best to remain clear about social media promotions strategies and address it’s marketing value practically.

5: BLOG PROMOTION: Creating a Blog is still a valuable strategy for music promotion online as long as it doesn’t interrupt normal core operations or become your only marketing tactic. A well maintained blog developed over months can have many benefits and promotes your online music marketing presence in multiple ways – it reinforces your online marketing campaign through SEO, developing fan interaction, website development, and good content publishing practices – building a lively and dynamic blog will always pay off the commitment put into it over time. Make sure when you choose a music promotion service that they include blog set up including hosting, domain name, custom blog design, blog promotion and are able to create content and run your blog for you when you start breaking through.

6: ONLINE VIDEO: Online video is the quickly becoming the new star of online music marketing. Because fans seek engagement, trust and authority with musicians products, services and brands. So as the range of what’s available begins to diversify dramatically, music fans will seek stories that give commodities and their brands value and credibility. Online video is the most powerful way to engage people and quickly create trust, authority as well as impact online. The Musicians who usw video in new, more and different ways to communicate with fans will be more compelling, more real and have more opportunities to connect, and online video is only going to get bigger and continue to steal more influence from traditional broadcast mediums such as radio and tv.

7: SEARCH ENGINE OPTIMISATION AND MARKETING: Search engine optimization is still the strongest internet marketing tactic available to enterprising performers on small budgets, but for this reason SEO finds itself at #7 on this list. SEO is very competitive. SEO is a challenge for new websites and new promotions. Ranking highly in Google for your favoured keyword search terms is better than any advertising and would give you unmatched access to your market. But the outcome of SEO work can vary. A good SEO campaign takes some research, and requires a lot of tedious tasks, and that of course costs. SEO can be powerfully effective but you must have the patience for it if you are in a competitive niche or you’re not hyper-targeting a specific niche..

8: Article Marketing and Syndication: Syndication of content by way of online press releases or Article Marketing uses written content for exposure through making it available on content networks for permissable circulation far and wide by web publishers who agree to retain your author footer, therefore generating brand mentions, click through traffic and most importantly considerable SEO benefits. Article syndication writing and services are need ed as part of an musicians general online marketing strategies. If you don’t have time to build your internet exposure, it’s better to have someone else create monthly content for you then having no new content at all. Online marketing is all about the snowball effect of more content going out and more backlinks leading back to your site and creating more traffic through search authority.

9:Viral Marketing: More powerful than spreading ideas is building an idea that spreads itself. Whether a clever video or other online content, or propositio – a competition or a mash up – or even a piece of software or app, the possibilities are limitless. The essential concept is an idea or meme that proliferates through online sharing – without any secondary involvement from the musician or their marketing team. The success of Viral Marketing is never promised and taking risks to put forward powerful branding messages or leverage powerful value propositions that engage so deeply that it spreads online or through word of mouth is a longshot but always has the potential to be outrageously successful with a bit of character and flair.

10: Community building: Again building a forum or community for your fans to amass around your brand takes long term commitment and a large personal contribution to keep the buzz of the community alive – this can be a successful strategy if executed well, but must be timed well in an musicians career. But you can’t just create a strong forum based loyalty to an artist overnight. Certainly, strategies to nurture your community and provide functionality by way of a forum or other platforms that encourage different kinds of interaction and user driven content creation around your brand can be provided easily and inexpensively and provide great leverage, but early on there will need to be a dedicated effort to inject activity into the community space. This can be more time consuming and long range than many small businesses are prepared for.

Musicians using Social Media to Get More Fans

Tuesday, August 17th, 2010



The introduction of social media was such a success because it gave people the platform that they needed to connect with ANYONE. No longer are people held back by the constraints of geography or even the fact that they don’t know someone. With the proper introduction anyone can connect with anyone. Most importantly it gave people the ability to connect with people that normally seemed off limits.

Kutcher used Twitter to make himself seem reachable and fans felt like they were actually interacting and communicating with someone who used to seem so far out of their reach.

Ashton had a sense of transparency with his tweets. Now, if celebrities aren’t interacting with their fan base all they’re really doing is hurting themselves. You don’t have to be some superstar celebrity to use social media to enhance your career though. By being transparent and engaging your fans using social media, you can create a dedicated fan base to help make your music career thrive.

1. Interact with them
Let me start off by saying I know I’m going to catch some flak for this next example, but come on, the girls got over 3 million fans on Facebook… the numbers don’t lie.

Ms. Cyrus (or her record label) realizes that Facebook has the largest active community on the internet right now, so what better place to get fans spreading the word, interacting, and well, feeling the love. Miley’s fan page is used to consistently update fans via the page’s wall but she takes it to the next level by actually using her fan page to stream concerts and uses Ustream to host live chats with her fans. Miley knows her fans are on Facebook. Knowing this, she’s integrating multiple ways to keep her fans informed as well as keeping them involved, on a more personal level.
While I think it’s safe to assume that Miley most likely doesn’t update her fan page herself, she also already has built a strong following. For musicians that haven’t quite hit the 3,000,000 fan mark, this is a great way to make your fans feel important and connected to you. The more connected your fans feel, the more likely they are to share your links on Facebook and go out of their way to promote you.

2. Listen to their feedback, even if you don’t ask for it

Eminem was (and still is) one of the most popular names in hip hop. Known for his “say anything” lyrics and his “I just don’t give a ****” attitude Eminem created a strong following of fans that went as far as to dress and act just like him while religiously buying his albums and attending his concerts. After 3 successful mainstream albums, Marshall Mathers began to lose his touch.

Encore was released to subpar reviews and rumors began to circulate about a potential drug addiction. After taking a 5 year hiatus, Eminem came back with Relapse – an album that was intended to get him back on his fans’ good side, explaining his drug problems and getting back to the playful, less quirky Eminem we all knew and loved. But fans still didn’t buy it. Fans hit up their social media outlets and started discussing how they wanted the old Eminem back without the accent that he used on a majority of his songs off Relapse.

Eminem listened.

After having most of what was going to be called Relapse 2 already recorded, Eminem scrapped what he had and hit the studios to begin creating what would become his 6th major label release. Recovery was both subtly and blatantly an apology to his fans.

Eminem addressed his fans displeasure with his past two albums and brought back his old style of creative, meaningful lyricism and intricate wordplay… without the accent.

See the power of fan feedback? If Eminem had never listened to his fans and used their criticism to reshape his music, he very well could have released Relapse 2 and encouraged his fans to write him off altogether. Instead, Recovery debuted at No. 1 on the Billboard album chart and destroyed the record for best first-week sales of 2010, selling over 741,000 copies – 200,000 more than the previous record holder.

3. Be real

“It can’t just be about commerce. People want to connect with you and get to know you. They don’t want to connect with you if you’re just telling them to go buy your record. They don’t want you to be perfect, either. They want you to be real.” — Evan Greene, chief marketing officer, the Recording Academy

Mike Skinner consistently communicated with fans using @replies, gave away 3 songs to his fans via Twitter, and kept fans up to date with what he was doing even if it was simple.

Skinner may not have openly apologized for being a jackass but he also didn’t hide what fans were saying about the incident. He embraced the negative feedback and in the process made himself seem more human by being open to the criticism.

But, despite Skinner’s success on Twitter he broke the number one rule of social media: be consistent. After months of numerous updates every day, Skinner literally fell off the map and has only tweeted once, with what appears to be an automated tweet, since October 18th (that’s 8 months with just one tweet at the time this was written).

So how can you enhance your presence on the social networks you belong to? Whether you’ve already created a solid fan base or you’re just starting out your best bet is to be transparent. People have so many options of who they can connect with these days, why would they waste their time on someone who doesn’t seem real?

4. Let Your Fans Stalk You

How do you get fans to become so obsessed with you and your music that they stalk you? Let them stalk you. And that’s exactly what Mike Posner did. Posner was a busy man, working on his debut album, flying around the country to do shows and…. oh yeah… did I mention finishing up his senior year at Duke? Posner embraced his hectic schedule and created a video series called “One Foot Out The Door.” The series followed Posner around as he flew to different locations on the weekends, met up with friends in the music industry, put on high-energy shows, all while making it back in time for his exams on Monday.

Mike Posner used his interesting story to grab the attention of his fans and allowed them to be a part of his journey, even if they couldn’t physically be there with him. By providing a window into his life, fans were able to relate to him on a more personal level, creating a greater sense of appreciation for his music.

You can do exactly what Mike Posner did. Let your fans follow your journey and feel like they’re a part of it. It really doesn’t take much. Posner didn’t alter his life to create compelling video footage and he ended up coming off as a sincere, down to earth musician that was doing what he loved and wanted his fans to come along for the ride. Bring a video camera with you where ever you go. Whether you’re rehearsing, recording, or performing your music, get some footage. If you’re on tour or just playing a few gigs in your spare time, let your fans be there – even if they’re a thousand miles away.

5. Let your fans interact with each other

Dave Matthews Band is known for the strong following they’ve built around their heavy touring schedule. A DMB concert is seen as more than a concert to their fans, it’s an experience. DMB decided to create a way for fans to come together and share their experience without having to congregate at a venue. They created an iPhone app that prompted fans to sign up, giving them an identity amongst the app users, and start interacting with the band and each other. With the app fans can access the band members’ Twitter feeds, interact with each other on Twitter or in a group chat, and upload fan photos. And the fans love it.

Plenty of musicians have apps where fans can access their music, check out tour dates, read their Twitter feed, etc. but DMB took the next step and let fans access each other. As an up and coming musician you may not have the budget to create a customized app such as this but that doesn’t mean you can’t execute the same strategy with your fan base. Give your fans a place to connect, interact, and share. Whether it’s on your website, your Facebook, or encouraging fans to carpool with other fans to your shows, get your fans to come together for the sake of your music.

So now that you see the importance of engaging your fans it’s important to keep one final thought in mind: the examples above are not a “one size fits all” solution. It is important to determine how your fan base is following you and where they are most likely to interact with you and other fans. If you create an iPhone app and none of your most active fans have iPhones then what’s the point? Determine which social networks your fans are most active on and create a community that caters to their needs. Keep the conversation open, listen to their feedback and use that feedback to give them exactly what they need. Be open and transparent and your fan engagement will follow.

What are some other examples of how musicians are engaging their fans? Leave your thoughts in the comment section below!

Moving Closer to Auckland Digital Marketing Agency Services

Monday, August 16th, 2010

At kurb promotions, our  next big project is extending our video packages to offer complete digital marketing packages where we offer to integrate cheap video production, with youtube promotion, social media, online advertising for great value online video marketing campaign!

Now a professional video commercial and viral video marketing campaign is possible from only $997!

CONTACT: kurbpromo@gmail.com

Yay, hopefully, now, my video work – in terms of the serious shirt and tie stuff is done for 2010. Still editing and titles and what not to do, but the hard part is over!

The responsibility I felt to continue to build towards small business marketing and video marketing campaigns – for the reason that there could be more opportunities available and that should keep pushing toward the goal of establishing a serious digital marketing agency, is now sort of dealt with.

Well into next year continues the challenge of maintaining my cd dvd copying, maintaining modest growth in music marketing, protecting my fledgling new income stream, hoping for more results with kids pirate entertainment, and hopefully more posters and postering jobs too.

The main points are – develop secondary sites, protect income sources from risk and finally . . .

opening a physical space early next year.

I just realised diversity has kept me alive. I could never have survived doing discs or music marketing alone, doing both has allowed me to earn while both markets have found their feet.

First the cd/dvd duplication which I believe is probably peaking, and now my ability to grow the music marketing which might come into its own now.

So even though I’m under no pressure to develop towards an agency, what is the general future direction from here?

creative obviously.

We need create video marketing campaigns that state clearly.

This video: $597

+ video marketing campaign $997

And just make the videos so good that it opens the door. We want to do 6 of these next year at least.

We need to jack up the pirating and the postering! Perhaps through video is possible. It’s all got to be video led behaviour.

NOw the boring videos are done, which explain everything and present it in a professional manner, I can do whatever videos I like to promote what I feel needs promoting.

Postering, pirates, and my art stuff. Possibly the space will need promotion too.

Or, whatever I feel like promoting. I’m not really under too much pressure to build income except in the pirate area, and simply to maintain cd and dvd duplication and the music marketing where they are. If they grow, that’s a bonus.

I may have to be choosier about when we go to the shop. Because I have risk so low now, why disrupt that with higher overheads for the outlet?

I think I may have to consider blogging it up more on the video side. I can’t generate more sales in cd dvd duplication through video, and I don’t want more music clients, I need to blog more often on the youtube promotions site, and the cheap video production site because there is opportunities there to deliver nice little packages like the one above, if I can blog a lot there and bring in visitors interested in ideas.

After cd dvd and music marketing, it’s the most likely and most profitable. Also, cd duplication and pirates just have too smaller a potential audience than video production and video marketing, which the market for worldwide must be huge.

I think developing the youtube promotions site may well be a big part of pursuing the digital marketing agency strategy in small steps.

New photos will be the start of new designs for all my most important blogs, but there are many secondary sites to improve also.

Youtube promotions is a  start, but of course the pirates and the talent sites are important, the music marketing blog also needs attention, just to look more professional. It won’t hurt my marketing either.

Could I make extra money from my art? Don’t count on it. But hey, buy ads, redesign the site, do it, why not.


Developing Music Marketing Campaign Agency Services

Saturday, August 14th, 2010

Kurb Promotions in Auckland, New Zealand provides affordable, personal and comprehensive promotion and marketing services.

Music Marketing campaign

Our prices are competitive, our service is honest and fair, and our knowledge of marketing service and strategies both online and here in Auckland and New Zealand is well established.

Contact: kurbpromo@gmail.com

We what we offer online marketing services and marketing packages for small business, entrepreneurs, talent, artists, entertainers, creative people and more

Auckland Printing

Youtube Marketing

Cheap Video Production

Graphic Design


Yay, hopefully, now, my video work – in terms of the serious shirt and tie stuff is done for 2010. Still editing and titles and what not to do, but the hard part is over!

The responsibility I felt to continue to build towards small business marketing and video marketing campaigns – for the reason that there could be more opportunities available and that should keep pushing toward the goal of establishing a serious digital marketing agency, is now sort of dealt with.

Well into next year continues the challenge of maintaining my cd dvd copying, maintaining modest growth in music marketing, protecting my fledgling new income stream, hoping for more results with kids pirate entertainment, and hopefully more posters and postering jobs too.

The main points are – develop secondary sites, protect income sources from risk and finally . . .

opening a physical space early next year.

So even though I’m under no pressure to develop towards an agency, what is the general future direction from here?

I’ve just been writing about where I see the music marketing services we offer heading.

Basically I had a few clients going so I didn’t get overcommitted, then I got a new assistant and realised it would be best to get some more clients just to keep things flowing. That happened pretty quickly – I’ve only got 2 spots left and there’s 4 possible people to fill them!

I’ve had 3 clients who worked with me in the past come back, which is another positive sign that there’s plenty of demand.

Would I get another assistant and continue to expand until I’ve got 20 or more clients?

I don’t think so. I don’t think that’s the best direction.

I realised I do offer more now, and I offer more experience. Through Skype, I’m able to offer clients more advice and personal consultation than I did 6 months ago so the quality of the service is improving, though I’m not providing more quantity or hours, so my prices have continued to rise to meet demand.

And there’s no reason to believe that won’t continue. But at some stage, the clients I am dealing with will start to grow to a point where they will need more support from me as their music business becomes established. Then as I get more experienced in managing and administrating successful music campaigns and earnings, I will further establish my reputation for delivering in this area, and I guess that’s how it works out.

Some of my clients will succeed, and more successful clients will want to sign on, so I will have a higher calibre of artists, making more from what I do, and therefore, they’ll be able to pay me more.

They may need more work done, so that’s where more assistants may become appropriate lets look at some differnet models and outcomes:

1: continuing on a plateau, charging more clients – say 14 – $250 p/month, paying an assistant $600 and making $2900.

2: keeping the same amount of clients but charging more – $350 a month, paying an assistant $600 still, and making $2900

3: actually aiming for less clients but doing more for them -$500 a month, paying an assistant $800, and making $3200

4: become a manager with a few clients paying $1000 p/month, paying an assistant $800

I could have 8 clients paying $500, but they would need to be making $1000 from what I do to be open to that investment. But if that had 1000 true fans on their newsletter, don’t I have the skills to extract a $1 each from them each month? Surely.

Then if I have 4 clients each with 3000 fans, surely I can extract a $1 out of each of them a month, and claim $1000 justifiably as my fee, thus making it to the 4th and final level.

Only having 4 clients to deal with, all obviously quite succesful, with strong mailing lists, and the opportunity to put out deals which would get me hefty bonuses.

If 200 fans grabbed a deal that put $20 in the artists pocket and they made out with $4000, I’m sure a bonus would be in order.

So really I just need to bring my clients up to that stage where they have 1000+ fans and then I can charge more and do more.

I think this is actually indicative of a graduation process.

So once an artist goes to 500-1000 fans they will be urged to jump up to a $300-$350 plan. Once they get to 1000-2000 I should be able to do some serious work, and charge $400-500 per month.

At 5000, they are costing me an extra $50 p/month just in admin fees, so there’s no doubt at 5000, they should be paying $500 p/month. If I can successfully generate $2500 from that list, then $800-$1000 is warranted.

But then by the time somebody has 5000 fans on newsletter, well, you’d expect to be able to make serious money from that – affiliate offers, all kinds of offers, merch, touring, all of that.

They’d have a lot of income streams, so $1000 per month wouldn’t be a big deal.

You’re charging $12,000 per year, you’re making them $50,000+ just off their website, newsletters and downloads etc. – I think you would be warranted.

Obviously some clients will slip away and onward from that point once seduced by success but if you can repeat it again with another artist, then your own success – my success is assured.

But then what would I rather do?

Probably have 1 or 2 key artists and up to 6 protege acts to take those places

1 act paying $1000 p/month, 1 paying $600, and 6 paying $350, $1000 for 3 months take it or leave it.

Modern Music Management and Music Marketing for the Digital Music Business

Monday, August 9th, 2010

Kurb Promotions in Auckland, New Zealand provides affordable, personal and comprehensive promotion and marketing services.

Our prices are competitive, our service is honest and fair, and our knowledge of marketing service and strategies both online and here in Auckland and New Zealand is well established.

Contact: kurbpromo@gmail.com

Here’s what we offer:

Online Marketing

Online marketing services and marketing packages for small business, entrepreneurs, talent, artists, entertainers, creative people and more

Auckland Printing

Youtube Marketing

Cheap Video Production

Graphic Design

Music Promotion

From New Zealand we offer a level of service with our digital business that is high quality but not high price. A professional marketing services company that is still cheap and affordable.

If you’re a musician looking for opportunities, managing a music artist or offering any kind of music management or marketing services to bands it’s important to recognise the ways the role of a music manager has changed since the digitization of the music business.

Those waiting for a recording contract these days maybe waiting a very long time. Already most labels are unlikely to take a risk on something that hasn’t been seen to perform in its own right because they are under significant pressure to keep an ailing music business model viable.
This being the contradiction of the recording industry as it stands: The labels only want you when you don’t need them. And what are they generally offering? “If we make money on your record, we’ll take at least half of it. If not, don’t worry, you can pay us back.”
It’s no longer a competitive offer for artist who need support in the music industry business with music management. Often to get started in the music business you need support from someone who understands and will manage the business aspects. They must be knowledgeable in new digital media and social media online, as this is where the action is in music business and music marketing now.
The only reason you had to gig relentlessly in the past was because there was no internet to offer an alternative. Now you gig relentlessly because you’ll never be a truly great artist until you’ve done at least a few hundred shows.
Selling your music online and building your brand as an artist with a following of fans is becoming cheaper and easier and most importantly more profitable for artists and musicians all the time. Now the way music management teams establish and provide distribution of your recordings online is not exclusive or costly, but like many things online it requires a certain savvy and experience of the online music business environment. This is what the new music manager looks like.
When your managing a band or musical performer, recouping the initial expenses outlaid is unlikely to happen quickly – the manager and the artist have to establish income stream and it can take up to 3 months before your music becomes available throughout the world on the worlds online music retailers including itunes, napster, cdbaby, amazon, and even trademe. A modern music manager uses sercvices such tunecore or cd baby to build a broad repertoire of points where your music is available giving you the freedom to release what you want, when you want, however it sounds, and charge what you like for it.
The internet is already transforming the music industry – itunes, cdbaby, myspace, bebo, facebook, youtube, google, last.fm, blogs, videos, feeds, viral marketing, social media, aggregation, affiliate offers and email fan management – are you taking advantage of all the new methods available to retail and promote your content with a whole new level of exposure and interaction? The possibilities of international digital promotion online and cutting edge internet music marketing are almost completely exclusive to a small group of musicians who have clued ub music management – casting the net far and wide – these are the skills and practices new music management apply in digital promotion are uniquely effective.

These tools will in years to come will be as much as a part of every artists arsenal just like the posters and press kits and tour mangament that music managers already do – they’ll be constrcuting ewebsites, blogs and social media platforms to helpt the band move forward – even software applications and downloadable digital content that isn’t songs.
Now is the time to take advantage of this new opportunity and see your music take off before everyone is doing this stuff.

Services a forward looking, modern music manager covers:
creating and distributing promo press kits and producing CD promo’s for distribution to radio, advertising agencies and potential licensers, media, music and related industry contacts.
– maintaining your web presence, get people coming to your homepage, listening to your music, create dozens of doorways that generate visibility for your act. We can provide all your fundamental online promotion needs,
homepages, maintenance, mailing lists and dozens of tips and tricks to make your music marketing more modern and INTERACTIVE!
– social networking – how it works, how to get results, where its going. Right now, it’s myspace, facebook, twitter, but tomorrow, who knows? We do. If you don’t know what the fuss is all about let us show you why social networking sites are creating such a buzz in music.

Just remember if you’re looking to move forward quickly in the new music business you need:
A website, with persuasive marketing and frictionless functionality
A pro email management platform
SEO optimisation
PPC / online advertising campaign
A blog to use as a quick publishing channel
Social media marketing support on myspace/youtube
As well as guidance for facebook / twitter
Affiliate marketing set up and tracking

Look for a music marketing manager or service company that can provide all the tools you need to breakthrough with your band and your music.