Archive for the ‘old music marketing article’ Category

Assisting in Auckland CD Duplication and Copying Expansions

Saturday, January 14th, 2012

Okay so coming into 2012 we have a funny situation, where cd duplication is still going really well, we have the opportunity to reach out in new directions, but we can’t overstretch ourselves or what’s the point? What I’m saying is why ruin a perfectly good business by overstretching yourself just to get another off the ground?

You’d think I stop blogging if I wanted to slow down the pace of my business but I’ve got too many ideas and ultimately we want to make the choices that will allow us to grow smart. At the end of the day, 2 successful businesses will bring me to my business goal. But we don’t want to risk one for the other, we want to keep our eye on the ball and develop our secondary enterprises at a sensible pace.

Do I even have to put “cd duplication” here on this blog any more? Cd dvd duplication and cheap printing for auckland and new zealand is what we do here, mainly, we just had to focus on that because it was the easiest thing to turn around – all kinds of marketing and video production and presentation we offered gets really complicated when you’re trying to do it cheaply.

I think the point is you could do a lot of things if you keep at it, it depends on the result you’re looking for. I think maybe business ideas get easy, it’s easy to say hey we can do this, but then opportunity cost rears it’s head – what’s the real opportunity you’re looking for? Is that the opportunity you’re actually missing out on?

We thought heading into 2012 that pirates was the right move. We thought was a great idea because it ticked so many boxes. It’s stiull a great idea, but we decided that if there were more low intensity options that offered the opportunity for a smaller commitment, they should be looked at and considered.

So we focus on where we can take our core activity, but we also consider the bigger picture, that there is always a finite amount of energy and time to put into any effort.

The bigger picture is why would we want to grow our business? To create more opportunities outside of just profit. I guess if we’re already thinking about more people, and assistants, then anyway we grow the business increases the viability of that person. Just doing the numbers now, it’s crazy I haven’t moved on this. It’s just opportunity cost again, because we need someone who can pick things up, so I do less – literally. We recognised that driving around is probably the first thing, and combining that with printing and posting duties.

Someone can’t walk into that job, they’d have to work with me. It’s still pretty stressful, what about me, why do I want to grow this business?

Well as I said, just a little bit of growth and I’m in a pretty comfortable place financially. I’m not raking it in, but it’s enough for me. At the moment I have enough, with another business going strongly I would have enough to do more things that I didn’t expect.

Because it’s good to push yourself forward, push yourself to your best. With help, I could do more, but more importantly when it comes to the business, I do less, and at this stage, to remove all that would leave me with a lot of time, I think – to think, and know what I really want to do with the opportunities I’ve been given.

So in a lot of ways it’s all about not just hiring an assistant to do more jobs so I do less, but being able to pay an assistant to provide the ability to push forward with new ideas.

I would be just focused on the important stuff – sales, debt collection, accounting, and then my growth strategies. You’ve got to think of the assistant as the person who can get you out of here.

You want someone who takes the client, sorts out their art and printing, sorts out their audio, sorts out the cd duplication order, packaging and posts it off, on the way collecting ink, printing and discs for the next order.

so the work they are doing is
– dealing with clients, printers
– driving around
– cd duplication packaging

and the areas we are consolidating in

– buy dvd player
– stockpile supplies
– get assistant

Then I just get on with my own little expansion agenda.

We were talking about giving someone trademe, getting them going with the trademe side of things. That is a bit of a luxury though really.

again I was talking about getting over to australia and getting some cd dvd replication action on there, connecting with melbourne operations to get the discs flying out, people I was talking to were talking about sales being pushed by peple who could come in and help me, targeting certain markets, replicating not only the business model but the marketing strategy also.

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Support Assisting in Cheap Auckland CD DVD Duplication Services

Saturday, September 24th, 2011

Hi it’s Matt from Kurb we provide cd dvd duplication, cheap printing and colour copying services and online amrketing and video production services – all on a budget for clients in auckland, new zealand and around the world.

So I’m continuing to blog a lot more here at kurb promotions even though this blog in particular isn’t bringing in a huge amount of traffic.

It’s as simple as this – business is going so well I’m almost begging for it to slow down! And so I took the step of cancelling my advertising while I could take the time to get on top of things, and the sales kept pouring through. Which means that I was doing those sales on word of mouth and search engine rankings alone. And the only thing I;ve done recently for my search engine rankings is continued to blog and of course when I’m blogging I’m always mentioning cd duplication, cd replication, cheap printing, auckland dvd duplication, keeping those keywords turning over – blogging about what I;m doing with the business – all original, not splattering links everywhere, just keeping the blogging slow and steady.

But I must admit I almost feel a moral obligation to keep growing the business because it means more people I can help, not just as a service but also helping put resources into things that are positive not just profitable – that’s something I can’t really do right now.

I must admit I need improvement in my leadership skills, I’m not really skilled at managing people. But I am pushing the office space further and thinking about adding ore staff again because it’s the only way out.

Now I’m thinking of somone who can replace more of the work I do. It’s a big ask but I think by foxusing on this outcome, I’m closer to a point where I can brreak away from my business I mean seriously, if all I had to worry about was making sales,  then I’d be sitting pretty. I will always do sales, that’s my power.

But what can I not do?

– packing / postage

– mastering work – audio cd and dvd duplication masters

– outsourcing

– classifieds / trademe

So Mr my replacement comes in

– audio masters to be downloaded / dvd authoring – quality control / track check

– print masters checked and forwarded to print

– checks any packing that has to be done / packages and addresses orders

– checks inks and cd / dvd / packaging stocks – possibly written on board – for ink / cd – dvd supplies / printing pick up / post out

– checks outsourcing jobs – takes brief, posts job, hires, candidate, forwards to client, takes changes, forwards to worker.

– invoices drawn up, sent out, reminders, etc.

– checks trademe / classified listings, notes orders >>> see 1.

So how will this work? Well with a vehicle it means replacement me can get ink or discs  or cd dvd cases etc. if they’re needed to pack jobs, printing as well.

I don’t think I will give mr replacement access to my email, I’ll just forward everything to a new kurb promotion  mail, and hopefully I’ll be in the habit of forwarding everything.

With the outsourcing it’s all about the flow system and the fact that with a dedicated person involved, we can move much quicker, and the replacement can also do invoicing and reminders from then.  With trademe they can update the listing, and do the postage, but it’s production they’ll have to look at, and building into a serious inventory.

That’s the long term jobs – building that inventory, and getting all our archives and everything organised.

So I moved the laptop to the office and started making room. On this laptop emails can be checked covering all specs:

numbers of discs and cases that will be needed, addresses for mail outs, details of print jobs . . . progress in outrsource jobs and trademe listings . . . email addresses and amounts for drawing up invoices. Put it this way – if this person knows how many cd dvd discs and cd dvd cases we need, knows what’s happening with printing, ink we need,  the addresses of the order,  and making up the invoices and where to send it, then that’s a whole lot of stuff I don’t have to do.

On this computer, files can be downloaded and cd masters created, and video files authored for dvd duplication, similarly discs can be made into image files and uploaded for cd replication and dvd replication. Of course all odesk stuff and trademe stuff can also be done from this console, as well as invoices drawn up and sent out.

I just see that as a simple checklist that can be performed based around 1 or 2 trips round the neighbourhood to pick up printing and ink,  discs, cases and packaging, and go to the post office to send off deliveries. In between cases and boxes have to be packed mainly – often, cases, prinnting and discs will not be available to pack, so there will be a wait – either a trip to the cases supplier or straight on to outsourcing and trademe issues.

With outsourcing there’s either a job to push forward with or not, with trademe it’s fairly straightforward – the inventory must be kept in order, and then posted out with the other orders.

So inventory is getting right down the end – have I mentioned the business archiving that I was talking about also? Well I have boxes of cd’s and dvd’s that are masters from all the jobs we’ve ever done, I don’t think it’s right to just throw them all out, but they will be slowly deteriorating. I would want to put them all onto  storage on a big 2tb hard drive, and then they would go into a crate full of stuff that basically I have digital copies of and the physical copies, I don’t know what they are. They retain some kind of meaning so although if I lost them I wouldn’t care, I still don’t want to throw them out – they can go live in the garage.

So I guess the process is to check each disk – possibly by seeing if it will duplicate – and then burn an image file to the hard drive back up, afterwards we can check that any files that aren’t exactly the same size aren’t just the same file. No, there are more issues. We need to check if a disk will play and we need to be able to do this fairly quickly, otherwise we will be burning images of corrupt and faulty discs. I’m starting to think I should get my new quadcore and then start it off doing this task.

So what do we do if a disk won’t play, but has something on it? I think the first step is to sort out all the discs that are mysteriously unaccessible – if they are accessible decide whether they are to stay or go.

Make 3 piles – to burn images, to trash and to hold until contents can be ascertained. There might be sub-categories – some discs to be straight ripped without an image burnt, and set down as decent discs or content, some we keep, and boring ones we leave at that and trash. I think sorting through them will start to bring up an idea of what we want to keep.

without actually checking we can probably tell which are worth keeping and checking out, which are probably worth biffing and the blacnk discs which are a mystery.

But it does make me think when we’re trying to create this archive and this inventory also, the crossover for one, and then constructing CD and DVD products for trademe that can be sold, if we can get some stuff on a disc and sell it for $5, then I can make $4. But the idea is always about building that fan club of people who will buy these discs, if you get people to pay $5 each per month then you get 1000 of them, then you’ve got a real thing going on. You’re making $1000 p/week from just a little cd and some trademe stuff?

possibilities start to open up – once I have once new person getting paid, then I go all out and get the unpaid intern so that I’ve got so much extra labour these guys can afford to mess around. as long as they’ve got the ink, the discs, the boxes, the cases, the printing they need, they should be able to get it done.

CD Duplication / CD Replication for Your CD Album Release

Monday, August 22nd, 2011

From 10 Stupid Album Release Screw Ups

I’m filling in on bass for a band that’s gearing up to release their new CD. When filling in for a band, I try to take a back seat on the band’s business. However, I sometimes just cannot keep my big mouth shut.

In this case, the guys were discussing details of their upcoming CD release, and I had to chime in. Here’s a rant based on both my experience with my former band and quite a few drunken conversations with various bands over the years.
Mistake #1: Ordering too many CDs

If you hear yourself say, “Cool! We got our album done. Let’s order 1000 CDs!”, go take a cold shower and slap yourself twice. The reality of ordering this many CDs is having a box of quite a few hundred CDs collecting dust on a shelf a few years later. Worse, you will be out money since you didn’t recoup the costs.

Let’s break down what 1000 CDs means. You play a CD release show and sell 50 CDs in your home town. Great! However, you play next month in your home town and sell maybe 1 CD. What’s up? Well…your hometown fans already bought your CD and are now waiting for your next release. Now you have 949 CDs you need to sell.

Okay, so you just need to go on tour, right? In my experience, you can have good nights where you sell 10 CDs outside of your hometown. But, I’ve definitely played shows that I sold none. So you do a 10 day tour and sell 50 to 100 CDs if you’re lucky. Great! Well, now everyone has your CD. Your next time at those same places, those people may not buy again. They’re waiting for your next release.

Now you have 849 CDs and an uphill struggle to sell the remainder. You spent $2,000 and maybe you have got back $800 to $1000 in sales. See where I’m going with this? You’ve basically put yourself into a bad financial position.

The smart way to do it is to order just 100 CDs. You can always order more later, but at least you’ll have the money to do it! And if you’re going through CDs like hot cakes, by all means, order 1000! However, test the waters first before diving. It sucks when the water is shallow and rocky.
Mistake #2. Printing CDs yourself

I printed the CDs for my old band on an inkjet printer. I thought this was going to be such a money saver and earn myself cool points for DIY motivation. Hey, I can print them whenever I want!

Oh, shit, it sucked. And I’m pretty sure I lost money. And hours of my time I just can’t get back.

I got that inkjet printer and ordered a bunch of CDs and cases. After taking a long time trying to get the damn art to fit on the CD, I realized it takes quite a few hours to simply print 25 to 50 CDs. Not only that, you need to let them dry for 24 hours. My apartment floor would be covered with drying CDs.

Then, after 100 CDs, my damn printer broke. Well, shell out another $200 for a printer. Also, after 25 to 50 CDs, you run out of printer ink. That ink is EXPENSIVE.

After pricing it up, I realized I was spending about $4 per CD and wasting hours of my life. We were only selling CDs for $5, so I was killing myself for a $1 profit.

Worse, inkjet prints tend to smudge. Professional prints have a gloss to prevent smudging.

My advice, use Disc Maker through CD Baby. You will save money, save time, and increase quality.

And NEVER use those “stick-on” CD labels. If they get an air bubble, they could destabilize and ruin someone’s CD player. Do you want to destroy your fans’ CD players?
Mistake #3. Booking the CD release show before having the CD

You need to have your CDs in hand before you even think of booking that CD release show. Trust me on this one. I can’t even count the number of bands that have played their CD release show without a single damn CD to show for it. Embarrassing!!

So many things can go wrong. The album art is wrong, and all the CDs are screwed up. A former member sues the band for royalties on that release. The singer forgets to order the CDs early enough.

Until you physically have those CDs, don’t do that “release” show. And definitely don’t do that release tour!
Mistake #4. Not ordering CDs early enough

As mentioned above, you need to know how long it takes to get your CDs. It can take a couple of weeks. If you are counting on the CDs being somewhere at a particular time, order a few weeks earlier. Allow time for mistakes in manufacturing, as well.

If you need merch for your tour, don’t wait until the last minute to order. It’s really dumb to go on tour without any music to sell or give to new potential fans. I’ve been one of those dumb musicians.
Mistake #5. Overcomplicating album art

Album art issues have never been a problem for me, but I hear so many bands have their CD releases delayed substantially just over art. Images are in the wrong formats. The artist keeps getting the dimensions wrong. The drummer really doesn’t like that shade of maroon.

Simplify and do your research. Know the exact dimensions and formats for your artwork. Art is important, but it shouldn’t be the factor that prevents you from getting your MUSIC to people.

Oh, artists and photographers like getting this thing called money. They aren’t doing it for free just because you’re a cool band! If you don’t have the money to pay them, that’s something else that will delay your artwork from getting done.
Mistake #6. No digital strategy

Bands go through an extraordinary effort to get their CD released, but then drop the ball on getting a plan together for their digital release. Those songs need to be made available to all digital distributors and streaming services in conjunction with the CD release.

A fan at a show may not buy your CD today, but they may go to iTunes the next day. Is your music there for them?

In addition to the major digital distribution outlets, does your band have a direct-to-fans digital strategy? Using a service like Bandcamp, Topspin, or, even, Paypal, you can sell your digital tunes directly from your website (which you have, right?).

Also, potential new fans discover music through streaming services. For instance, I’m listening to right now, and I’ve purchased quite a few albums I’ve discovered from there.
Mistake #7. No launch strategy

So you got everyone extremely excited about this upcoming album release, right? You’ve made a bunch of teaser videos and “leaked” a few samples, didn’t ya? Few bands do.

You need to build excitement for this thing. Tweet between recording sessions. Have a brief “behind the scenes” video on YouTube of your band in the studio. “Hey, guess what? There’s a couple of songs you’ve NEVER heard us play live before!”

Build a buzz. Have a strategy that gradually increases that buzz into a frenzy. You’re excited, but is that excitement really transferring to your fans?
Mistake #8. No post-release strategy

Finally, you played your album release show. Now what? Ummm…play more shows, I guess?

Your album release show is just the very beginning. With your music, you need to branch out. How often are you going to make videos? Are you creating relationships with music bloggers? What percentage of your CDs are promotional (free in business speak)?

Do you have a plan to keep the buzz going about this album and grow your audience? You need something that keeps people interested in you and makes them spread the word about your music. What is your plan until your next album release? When is that next release?
Mistake #9. No thoughts of rights and licensing

Protect your music with a copyright. Technically, you have a default copyright once it’s printed on a physical or digital medium (like on a CD or on your website), but lawyers are tricky individuals. If someone else steals your shit, but they have a copyright, that person may look more legit than you in court. You could lose the rights to your tunes.

Beyond copyrights, you should get your music ready for licensing for film, radio, and digital streaming. You want to have your music licensed so you can instantly get your music to services that want to give you money. If you haven’t registered with either ASCAP or BMI or SESAC, you could be missing out on opportunities. Music is the very last thing that movies and television need on a tight schedule. If you can’t give them legal rights to license your music, they will quickly pick the band that can.
Mistake #10. No contract on who gets royalties.

You should know exactly who gets what percentage of royalties from your album and the individual songs. If a band member leaves the band, they will want their fair share for what they’ve done on the album. If you don’t have a contract and clear understanding of how everything is split, you can run into really shitty legal problems. You’ll spend thousands on recording but not a couple hundred dollars on an entertainment lawyer?

It’s best to work this stuff out when feelings are all happy between band members. My old band has an entire album we couldn’t release because we had problems with a drummer. It wasn’t working out, so we kicked him out of the band. He was extremely pissed and refused to allow us to use any of the tracks he recorded. We even offered money, but he wasn’t having it. We’re friends now, but that album is now dead and buried.
Do you have any CD release nightmares?

Or do you think CDs are a thing of the past? Let me know in the comments!

Cheap Printing – Brochure and Flyer Printing, Design Auckland

Sunday, June 5th, 2011



Here on the kurb blog I still use this space to work through new ideas, they’re steps to move my business forward, they may be the right step for you too. It means I can continue to build the google ranking authority of my site by adding new original writing also. Blogging is an easy and cheap way to create attention, if your casual about it or your project is not long term, it may not be the most suitable for creating an avalanche of leads but it is effective over time none the less.

I think once you’re more experienced in business, you learn not to be so hopeful and a little more realistic and so it’s hard to come up with ideas that have real promise. That’s why we are working on the brochure – it may not be that ambitious but at least we know it’s a good idea.

We’re also looking for an assistant to help us particularly with our cheap video production services

I’m working on a brochure that I can use in any situation to make people aware of all the things I can do for them. The brochure we’re working on for kurb promotions is designed to let people using one of our services know about our other services, but we’re focusing in general on all activities we want to expand. Keeping CD DVD duplication and repication going, keeping the cheap printing we offer in auckland and new zealand going, and adding our video services to that.

In might seem pretty straight forward to put a brochure together, but the more work you put into it, the more benefit you’ll receive and the longer you’ll be able to exploit it, maybe making minor changes, before you scrap the thing and start from scratch.

Customer service and trust is so huge. To me, I see some of the clients I work with and I can see a major factor is they trust me. To make clients with whom you have already built trust aware of other services you could provide is sensible because the trust and familiarity is such a big factor.

If I’ve already done CD or DVD duplication for a client they will often get printing done, but they won’t necessarily know that we also offer video, websites, graphic design, pirate parties and whatever else!

Also with the trademe and classifieds strategies we’re going to be sending out orders to random clients everywhere, often they are rural and to be made aware of all the printing and discs and other deals we offer will make the trademe enterprise more worthwhile, it’s in essence a branding exercise – increasing trust and awareness in kurb promotions – but it may generate a low 3 figure weekly income as a bonus.

But we need an attractive flyer design and all the prices laid out, some nice pictures and some copywriting too.

CD / DVD duplicating / CD / DVD replicating services
cheap printing and photocopying – auckland poster placement
video production services – the $495 package shifting to the $595 package.
pirate entertainers + DJ services / entertainment brands
budget online marketing:
$295 website
$295 youtube video
$295 newsletter/blog/press release combo
$295 advertising set up and campaign
$995 all of the above!

So the brochure lay out will be 6 panels on 2 sides

panel 1: cover
panel 2+3: CD DVD duplication and replication
panel 4: cheap printing + posters
panel 5: video
panel 6: online marketing and pirates

Each one needs a picture, a blurb, some special prices. I’m not sure I will put ALL our prices on there, just enough to give a good indication. People with crazies questions are going to have questions no matter how much information you put. It’s about establishing ourselves as cheap and reliable, and present some really tight specials.

So photography is a big part there of what’s required because we need professional pictures as well as professional design. Then I can put together the text and pictures and give it over to a designer to play with, I willl probably use a few stock photos but I need at least one picture of myself so I can really get the trust factor happening.

So we’re talking in auckland, new zealand: I’ve also joined bartercard which I think will be excellent for my business. If you need bartercard printing, bartercard video, bartercard CD’s check out kurb promotions. I’m not sure how much extra business it will generate, but I don’t think I’ll have any trouble spending it!

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Blogging Best New Music Marketing Business Ideas

Saturday, August 28th, 2010

If you want to read up on my regular music marketing posts over at my music marketing blog, be sure to check out the link!

Some of our online music marketing services, packages and their costs are availabel online but you’re best to email me, Matt:

Kurb promotions is an Auckland, New Zealand based marketing and promotions company  branching into affordable digital marketing – online marketing and online video promotion

our services include graphic design, youtube marketing campaigns, marketing and brand development for artists and full creative development and execution of digital marketing campaigns.


Hi it’s Matt from Kurb back once again with some new business ideas and specifically some new music business ideas.

email for all your online marketing needs on small to medium projects – design, advertising, SEO, video, newsletters, blogging, content and digital marketing campaigns!

Which one is the best? Which one is worth doing?

I’m supposed to be relaxing in my business approach recently but I just can’t help wondering where foundations laid now could set up strong business possibilities in the future.

I wanted to set up a physical online store for CD’s DVD’s and merch we produce and source ourselves here at Kurb, effectively going from manufacturer to retailer – call it a factory shop!

The thing about the trademe factory shop idea is that it helps my artists to get traction and I can offer them more in this way. I don’t know whether an ebay service would be a good idea unless we could look at some kind of deluxe model product.

it also helps me and my direct contacts, and could tie in to the cd dvd duplication business, and it provides use of the trademe platform which is tremendously popular as a promotions and branding channel.

Which of course is a strategy that can be replicated and deployed in new innovative ways, and doing this kind of small scale online retail will prepare us for physical retail scale operations.

Jango looks like a great little option for promoting music.

1000 plays gets you an average of 30 – 50 new fans and 4000 plays costs $100.

120-200 new fans = $100

1200-2000 new fans = $1000

pretty slick.

The next problem though is extracting the fans voluntarily from jango and onto your list. I’m pretty sure with the right campaign, it could be done.

The final idea was using skype consultation as a seperate unbundled service because in a lot of ways it is very easy to do, and can easily be charged at a premium. A lot of consultants happily charge $100 + for an hour consultation, so I’d be able to charge a fair bit, and I can cope pretty well with it.

Usually I’m pretty non plussed about having to consult a client but when it was stand alone and I got paid well and directly for that time it would eventually reduce the 3 total hours I would spend on a client down to billing them the same amount just for that hour on skype.

I’m beginning to appreciate the value of scarcity in this area. I could charge $100 p/hour, get 2 bookings a week and have it become a roaring success alongside my usual ongoing music marketing campaigns for artists.

That way I’m looking to work towards working with less musicians but doing more sophisticated campaigns with them.

Kurb promotions offers cheap cd and dvd copying, cheap printing and auckland posters as well!

Top 10 Music Marketing Strategies: Kurb Promotions

Tuesday, August 17th, 2010

Looking for music marketing strategies and online artist management?

Our packages start from $250 per month!

Contact, send us a website or myspace we can look at and make suggestions on and we can chat on skype!

This is Kurb Promotion’s list of the top 10 Music Marketing, Promotions and Online Artist Management Strategies.

Online marketing is a fundamental part of all complete music artist promotions, in a new music industry era of shifting music busienss models. At our online music marketing company these are the leading strategies we use to develop artists fanbase and revenue online.

1: WEB DESIGN + DEVELOPMENT: Most musicians websites don’t provide a compelling experience for fans or prospects who visit their site. Don’t see your site as a static platform. Your site is a channel – here, you interact and present yourself to all those who are not fans yet. It must develop at least every month. Continued commitment to developing website design and content that more effectively express your brand as well as deepen your fans experience, so that they are confident and invested enough to make purchases . . . then sales happen. Industry people who provide opportunities are a whole separate group from your fanbase and also have to be addressed directly through your website as the primary point of formal introduction to your brand, and a platform from which to broker propositions.

2: EMAIL MANAGEMENT: Maintaining fan engagement and interaction with email marketing management is still one the most dependable ways to create recurring revenue online, managing fans in such a way to optimise engagement that leads to sales over time through ongoing offers. Successful music marketing requires professional email management for musicians. Those who are interested in email marketing should know you will have to build your contacts with other online marketing efforts, most often a blog, or appc campaign to get sign ups. Then you must maintain your mail out, which is going to need regular content with which to present new propositions but once you can graduate to greater levels of automated email marketing, you can implement powerful systems to create wealth with minimum maintenance.

3: PPC MANAGEMENT / ADWORDS: Adwords Pay per click advertising through Google and other content networks is the quickest and most powerfully qualified option for advertising spending in 2009. With only as little as $20 p/week you can begin highly measured and finely targeted campaigns through Adwords. Google PPC is great for any entertainers or content providers who have put in the preparation of building an online platform that retains fan engagement and is also effective targeting specific genders, age groups and cities/regions for products or events and gigs. Even beginners can do well on Google through Adwords, but there are many typical mistakes made by those who fail to comprehend the complexity of how the system is balanced. Experience in using the PPC can lead to radically improved outcomes, minimizing adwords costs.

4: SOCIAL MEDIA MARKETING: Anyone who tells you they are a social media guru had better be ready to back that up . Social Media Marketing is not a strategy for direct profit for musicians, it’s an extension of fan management. The aim of social media is to build authentic interactions with engaged social media users who can then promote you through powerful, authoritative viral word of mouth. Just like blogs, creating a robust social media presence has many advantages for musicians, and ousually it’s the feasiest way for musicians to start negotiating fan relationships and building branded platforms online. It’s just it’s best to remain clear about social media promotions strategies and address it’s marketing value practically.

5: BLOG PROMOTION: Creating a Blog is still a valuable strategy for music promotion online as long as it doesn’t interrupt normal core operations or become your only marketing tactic. A well maintained blog developed over months can have many benefits and promotes your online music marketing presence in multiple ways – it reinforces your online marketing campaign through SEO, developing fan interaction, website development, and good content publishing practices – building a lively and dynamic blog will always pay off the commitment put into it over time. Make sure when you choose a music promotion service that they include blog set up including hosting, domain name, custom blog design, blog promotion and are able to create content and run your blog for you when you start breaking through.

6: ONLINE VIDEO: Online video is the quickly becoming the new star of online music marketing. Because fans seek engagement, trust and authority with musicians products, services and brands. So as the range of what’s available begins to diversify dramatically, music fans will seek stories that give commodities and their brands value and credibility. Online video is the most powerful way to engage people and quickly create trust, authority as well as impact online. The Musicians who usw video in new, more and different ways to communicate with fans will be more compelling, more real and have more opportunities to connect, and online video is only going to get bigger and continue to steal more influence from traditional broadcast mediums such as radio and tv.

7: SEARCH ENGINE OPTIMISATION AND MARKETING: Search engine optimization is still the strongest internet marketing tactic available to enterprising performers on small budgets, but for this reason SEO finds itself at #7 on this list. SEO is very competitive. SEO is a challenge for new websites and new promotions. Ranking highly in Google for your favoured keyword search terms is better than any advertising and would give you unmatched access to your market. But the outcome of SEO work can vary. A good SEO campaign takes some research, and requires a lot of tedious tasks, and that of course costs. SEO can be powerfully effective but you must have the patience for it if you are in a competitive niche or you’re not hyper-targeting a specific niche..

8: Article Marketing and Syndication: Syndication of content by way of online press releases or Article Marketing uses written content for exposure through making it available on content networks for permissable circulation far and wide by web publishers who agree to retain your author footer, therefore generating brand mentions, click through traffic and most importantly considerable SEO benefits. Article syndication writing and services are need ed as part of an musicians general online marketing strategies. If you don’t have time to build your internet exposure, it’s better to have someone else create monthly content for you then having no new content at all. Online marketing is all about the snowball effect of more content going out and more backlinks leading back to your site and creating more traffic through search authority.

9:Viral Marketing: More powerful than spreading ideas is building an idea that spreads itself. Whether a clever video or other online content, or propositio – a competition or a mash up – or even a piece of software or app, the possibilities are limitless. The essential concept is an idea or meme that proliferates through online sharing – without any secondary involvement from the musician or their marketing team. The success of Viral Marketing is never promised and taking risks to put forward powerful branding messages or leverage powerful value propositions that engage so deeply that it spreads online or through word of mouth is a longshot but always has the potential to be outrageously successful with a bit of character and flair.

10: Community building: Again building a forum or community for your fans to amass around your brand takes long term commitment and a large personal contribution to keep the buzz of the community alive – this can be a successful strategy if executed well, but must be timed well in an musicians career. But you can’t just create a strong forum based loyalty to an artist overnight. Certainly, strategies to nurture your community and provide functionality by way of a forum or other platforms that encourage different kinds of interaction and user driven content creation around your brand can be provided easily and inexpensively and provide great leverage, but early on there will need to be a dedicated effort to inject activity into the community space. This can be more time consuming and long range than many small businesses are prepared for.

Musicians using Social Media to Get More Fans

Tuesday, August 17th, 2010

The introduction of social media was such a success because it gave people the platform that they needed to connect with ANYONE. No longer are people held back by the constraints of geography or even the fact that they don’t know someone. With the proper introduction anyone can connect with anyone. Most importantly it gave people the ability to connect with people that normally seemed off limits.

Kutcher used Twitter to make himself seem reachable and fans felt like they were actually interacting and communicating with someone who used to seem so far out of their reach.

Ashton had a sense of transparency with his tweets. Now, if celebrities aren’t interacting with their fan base all they’re really doing is hurting themselves. You don’t have to be some superstar celebrity to use social media to enhance your career though. By being transparent and engaging your fans using social media, you can create a dedicated fan base to help make your music career thrive.

1. Interact with them
Let me start off by saying I know I’m going to catch some flak for this next example, but come on, the girls got over 3 million fans on Facebook… the numbers don’t lie.

Ms. Cyrus (or her record label) realizes that Facebook has the largest active community on the internet right now, so what better place to get fans spreading the word, interacting, and well, feeling the love. Miley’s fan page is used to consistently update fans via the page’s wall but she takes it to the next level by actually using her fan page to stream concerts and uses Ustream to host live chats with her fans. Miley knows her fans are on Facebook. Knowing this, she’s integrating multiple ways to keep her fans informed as well as keeping them involved, on a more personal level.
While I think it’s safe to assume that Miley most likely doesn’t update her fan page herself, she also already has built a strong following. For musicians that haven’t quite hit the 3,000,000 fan mark, this is a great way to make your fans feel important and connected to you. The more connected your fans feel, the more likely they are to share your links on Facebook and go out of their way to promote you.

2. Listen to their feedback, even if you don’t ask for it

Eminem was (and still is) one of the most popular names in hip hop. Known for his “say anything” lyrics and his “I just don’t give a ****” attitude Eminem created a strong following of fans that went as far as to dress and act just like him while religiously buying his albums and attending his concerts. After 3 successful mainstream albums, Marshall Mathers began to lose his touch.

Encore was released to subpar reviews and rumors began to circulate about a potential drug addiction. After taking a 5 year hiatus, Eminem came back with Relapse – an album that was intended to get him back on his fans’ good side, explaining his drug problems and getting back to the playful, less quirky Eminem we all knew and loved. But fans still didn’t buy it. Fans hit up their social media outlets and started discussing how they wanted the old Eminem back without the accent that he used on a majority of his songs off Relapse.

Eminem listened.

After having most of what was going to be called Relapse 2 already recorded, Eminem scrapped what he had and hit the studios to begin creating what would become his 6th major label release. Recovery was both subtly and blatantly an apology to his fans.

Eminem addressed his fans displeasure with his past two albums and brought back his old style of creative, meaningful lyricism and intricate wordplay… without the accent.

See the power of fan feedback? If Eminem had never listened to his fans and used their criticism to reshape his music, he very well could have released Relapse 2 and encouraged his fans to write him off altogether. Instead, Recovery debuted at No. 1 on the Billboard album chart and destroyed the record for best first-week sales of 2010, selling over 741,000 copies – 200,000 more than the previous record holder.

3. Be real

“It can’t just be about commerce. People want to connect with you and get to know you. They don’t want to connect with you if you’re just telling them to go buy your record. They don’t want you to be perfect, either. They want you to be real.” — Evan Greene, chief marketing officer, the Recording Academy

Mike Skinner consistently communicated with fans using @replies, gave away 3 songs to his fans via Twitter, and kept fans up to date with what he was doing even if it was simple.

Skinner may not have openly apologized for being a jackass but he also didn’t hide what fans were saying about the incident. He embraced the negative feedback and in the process made himself seem more human by being open to the criticism.

But, despite Skinner’s success on Twitter he broke the number one rule of social media: be consistent. After months of numerous updates every day, Skinner literally fell off the map and has only tweeted once, with what appears to be an automated tweet, since October 18th (that’s 8 months with just one tweet at the time this was written).

So how can you enhance your presence on the social networks you belong to? Whether you’ve already created a solid fan base or you’re just starting out your best bet is to be transparent. People have so many options of who they can connect with these days, why would they waste their time on someone who doesn’t seem real?

4. Let Your Fans Stalk You

How do you get fans to become so obsessed with you and your music that they stalk you? Let them stalk you. And that’s exactly what Mike Posner did. Posner was a busy man, working on his debut album, flying around the country to do shows and…. oh yeah… did I mention finishing up his senior year at Duke? Posner embraced his hectic schedule and created a video series called “One Foot Out The Door.” The series followed Posner around as he flew to different locations on the weekends, met up with friends in the music industry, put on high-energy shows, all while making it back in time for his exams on Monday.

Mike Posner used his interesting story to grab the attention of his fans and allowed them to be a part of his journey, even if they couldn’t physically be there with him. By providing a window into his life, fans were able to relate to him on a more personal level, creating a greater sense of appreciation for his music.

You can do exactly what Mike Posner did. Let your fans follow your journey and feel like they’re a part of it. It really doesn’t take much. Posner didn’t alter his life to create compelling video footage and he ended up coming off as a sincere, down to earth musician that was doing what he loved and wanted his fans to come along for the ride. Bring a video camera with you where ever you go. Whether you’re rehearsing, recording, or performing your music, get some footage. If you’re on tour or just playing a few gigs in your spare time, let your fans be there – even if they’re a thousand miles away.

5. Let your fans interact with each other

Dave Matthews Band is known for the strong following they’ve built around their heavy touring schedule. A DMB concert is seen as more than a concert to their fans, it’s an experience. DMB decided to create a way for fans to come together and share their experience without having to congregate at a venue. They created an iPhone app that prompted fans to sign up, giving them an identity amongst the app users, and start interacting with the band and each other. With the app fans can access the band members’ Twitter feeds, interact with each other on Twitter or in a group chat, and upload fan photos. And the fans love it.

Plenty of musicians have apps where fans can access their music, check out tour dates, read their Twitter feed, etc. but DMB took the next step and let fans access each other. As an up and coming musician you may not have the budget to create a customized app such as this but that doesn’t mean you can’t execute the same strategy with your fan base. Give your fans a place to connect, interact, and share. Whether it’s on your website, your Facebook, or encouraging fans to carpool with other fans to your shows, get your fans to come together for the sake of your music.

So now that you see the importance of engaging your fans it’s important to keep one final thought in mind: the examples above are not a “one size fits all” solution. It is important to determine how your fan base is following you and where they are most likely to interact with you and other fans. If you create an iPhone app and none of your most active fans have iPhones then what’s the point? Determine which social networks your fans are most active on and create a community that caters to their needs. Keep the conversation open, listen to their feedback and use that feedback to give them exactly what they need. Be open and transparent and your fan engagement will follow.

What are some other examples of how musicians are engaging their fans? Leave your thoughts in the comment section below!

Modern Music Management and Music Marketing for the Digital Music Business

Monday, August 9th, 2010

Kurb Promotions in Auckland, New Zealand provides affordable, personal and comprehensive promotion and marketing services.

Our prices are competitive, our service is honest and fair, and our knowledge of marketing service and strategies both online and here in Auckland and New Zealand is well established.


Here’s what we offer:

Online Marketing

Online marketing services and marketing packages for small business, entrepreneurs, talent, artists, entertainers, creative people and more

Auckland Printing

Youtube Marketing

Cheap Video Production

Graphic Design

Music Promotion

From New Zealand we offer a level of service with our digital business that is high quality but not high price. A professional marketing services company that is still cheap and affordable.

If you’re a musician looking for opportunities, managing a music artist or offering any kind of music management or marketing services to bands it’s important to recognise the ways the role of a music manager has changed since the digitization of the music business.

Those waiting for a recording contract these days maybe waiting a very long time. Already most labels are unlikely to take a risk on something that hasn’t been seen to perform in its own right because they are under significant pressure to keep an ailing music business model viable.
This being the contradiction of the recording industry as it stands: The labels only want you when you don’t need them. And what are they generally offering? “If we make money on your record, we’ll take at least half of it. If not, don’t worry, you can pay us back.”
It’s no longer a competitive offer for artist who need support in the music industry business with music management. Often to get started in the music business you need support from someone who understands and will manage the business aspects. They must be knowledgeable in new digital media and social media online, as this is where the action is in music business and music marketing now.
The only reason you had to gig relentlessly in the past was because there was no internet to offer an alternative. Now you gig relentlessly because you’ll never be a truly great artist until you’ve done at least a few hundred shows.
Selling your music online and building your brand as an artist with a following of fans is becoming cheaper and easier and most importantly more profitable for artists and musicians all the time. Now the way music management teams establish and provide distribution of your recordings online is not exclusive or costly, but like many things online it requires a certain savvy and experience of the online music business environment. This is what the new music manager looks like.
When your managing a band or musical performer, recouping the initial expenses outlaid is unlikely to happen quickly – the manager and the artist have to establish income stream and it can take up to 3 months before your music becomes available throughout the world on the worlds online music retailers including itunes, napster, cdbaby, amazon, and even trademe. A modern music manager uses sercvices such tunecore or cd baby to build a broad repertoire of points where your music is available giving you the freedom to release what you want, when you want, however it sounds, and charge what you like for it.
The internet is already transforming the music industry – itunes, cdbaby, myspace, bebo, facebook, youtube, google,, blogs, videos, feeds, viral marketing, social media, aggregation, affiliate offers and email fan management – are you taking advantage of all the new methods available to retail and promote your content with a whole new level of exposure and interaction? The possibilities of international digital promotion online and cutting edge internet music marketing are almost completely exclusive to a small group of musicians who have clued ub music management – casting the net far and wide – these are the skills and practices new music management apply in digital promotion are uniquely effective.

These tools will in years to come will be as much as a part of every artists arsenal just like the posters and press kits and tour mangament that music managers already do – they’ll be constrcuting ewebsites, blogs and social media platforms to helpt the band move forward – even software applications and downloadable digital content that isn’t songs.
Now is the time to take advantage of this new opportunity and see your music take off before everyone is doing this stuff.

Services a forward looking, modern music manager covers:
creating and distributing promo press kits and producing CD promo’s for distribution to radio, advertising agencies and potential licensers, media, music and related industry contacts.
– maintaining your web presence, get people coming to your homepage, listening to your music, create dozens of doorways that generate visibility for your act. We can provide all your fundamental online promotion needs,
homepages, maintenance, mailing lists and dozens of tips and tricks to make your music marketing more modern and INTERACTIVE!
– social networking – how it works, how to get results, where its going. Right now, it’s myspace, facebook, twitter, but tomorrow, who knows? We do. If you don’t know what the fuss is all about let us show you why social networking sites are creating such a buzz in music.

Just remember if you’re looking to move forward quickly in the new music business you need:
A website, with persuasive marketing and frictionless functionality
A pro email management platform
SEO optimisation
PPC / online advertising campaign
A blog to use as a quick publishing channel
Social media marketing support on myspace/youtube
As well as guidance for facebook / twitter
Affiliate marketing set up and tracking

Look for a music marketing manager or service company that can provide all the tools you need to breakthrough with your band and your music.

Using Social Media Marketing for Tour and Gig Promotion

Friday, July 16th, 2010

It’s time for tour! Just getting to this point takes a ton of work and doesn’t happen for every band on the planet. You’ve got some shows booked (hopefully) and maybe more on the way. You’ve got your merch ready to sling and of course your band is crazy-tight and ready to kill it. Now it’s time to gas up the van, head out and let the cards fall where they may. Right? Wrong. You’ve got more work to do.

It’s time for a little social media 101. You’ve got Likers, Followers, Friends and Fans that you want to follow every happening on the road. While they do, they’ll help spread the word about you through their networks. Why? Well, they like your music and want everyone to know about it. Or it’s because you’re a band on tour and everyone wants to do that, or at least be a voyeur to your shenanigans. So here are a few tips to help you keep them up to date and possibly get more people out to shows.

  1. Facebook
    If you don’t have a Page, make one. Maybe even swing by RootMusic and sign up for a free “band page” which ads some “band-centric” functions to Facebook Pages. Most importantly keep it updated and fresh. Talk to everyone who talks to you. Post photos and videos from tour on it constantly. Of course it helps if someone in the band has a iPhone, Blackberry or Android, but there’s a lot of down time on tour. Find yourself some internet and have at it with your laptop.

    Another simple idea is to make Events for every show and invite all your Likers to every show. Even if they don’t live that city, they may have friends that do and suggest your show to them. It’s all about the personal referral.

  2. Twitter
    If you don’t have a profile, get one. Then follow all of the people from your email list (you have one right?) and start tweeting and retweeting as much as you can. Try to stay consistently engaged. People want to know what you’re doing at all times. So much of touring is “hurry up and wait” so it’s a great time killer to just sit around, drink a beer and tweet away while waiting for sound check. Just make sure it’s some-what

  3. Tour Diary Blog
    I used to think this made sense but with Facebook and Twitter not so much anymore. Bands usually keep at it for a few days and then fall off. You can try if you like, but I’d stick more short-form communication that’s closer to real-time.

  4. Foursquare
    It’s new. It’s fresh. It’s all about checking at places and getting fake prizes. Yes, it does sound kind of lame but it can work for you. Create a profile that’s the name of your band. Next, when you’re at the venue or cool spot check-in at that location to see what other users are there, and then send them a friend request. The same goes for your shows. If the venue is set up as a “Place” and other Foursquare users have checked-in, they’ll show up in the application and you can send them a friend request. All the while be sure to check in at every place you stop. It doesn’t hurt to leave a “Tip” about your band or show at every venue you play. It’s just another way for people to find out about your band.

  5. Keep at it!
    One band that I see really on top of their social media is Freelance Whales. Personal tastes aside, they really do make an effort to update their fans on what’s happening, when/where they’re playing and creating good conversation. When they first started only a few people where paying attention, but they kept at it and it’s paid off. They’re able to really engage people on every stop on tour and get a lot of free publicity out of the deal.

I’m sure there are a ton of other ideas and if you have them, throw a comment on here. It’d be great to hear them. Don’t forget that a lot of this stuff you can do when you’re not on tour. You can even prime the pump pre-tour and hire someone like War Room PR to get things going. Remember, being in band is essentially a story you get to tell while it’s happening. Everyone loves a good story. Just keep pushing it out, keep it interesting and remember it’s all just one big conversation.

The Music Business Money Trail

Sunday, July 11th, 2010

Need more info or services on music marketing and music business management – check out out blog or contact Matt –

The Music Industry’s Funny Money

Still think a music career is an easy path to a blinged-out life? Don’t believe the hype. A whole lot of folks have to get paid before the musician does. The Root traces the money trail.

If you thought the life of most musicians was comparable to the blissful and blinged-out existences of Kanye and Rihanna, you’ve clearly not heard much about our ever-desiccating music industry. According to the latest Nielsen research, only 2.1 percent of the albums released in 2009 sold even 5,000 copies — that’s just 2,050 records out of nearly 100,000, and to fewer people than go to a small liberal arts college.

As if that weren’t bad enough, even the bands who do move units end up paying through the nose, mouth, eyes and ears for management, legal fees, producers and other expenses, leaving most of them scrounging to pay for record advances and, if they can afford it, health care.

From the outside, it often sounds fun to be in a band. But before picking up that guitar or microphone, take a look at where the money from a record goes.(Scroll down to continue)

SLRP: The suggested list retail price of a CD is currently $16.98, while the standard wholesale price — what retail stores pay the label per CD — is about $10. Once the retailer gets the CD, they can sell it for however much they’d like — hence “suggested.” Artist’s royalties are a percentage of the retail price. Superstars can get 20 percent of the SLRP, but most get 12 percent to 14 percent.

Packaging charge: 25 percent of the SLRP goes back to the record company immediately for what’s called a “packaging charge” — that’s the label literally charging the artist for the plastic case in which his or her CD is sold.

Free goods: In essence, “free goods” are a roundabout way for labels to discount records so stores will be more inclined to buy them. So rather than sell Best Buy 100,000 records at the regular wholesale price, the label will sell them 100,000 records for the price of 85,000. The artist is then paid for the 85,000 CDs, not the actual 100,000 sold to the retailer.

Reserves: Records, especially records by newer artists, are generally sold with the caveat that retailers can return to the label whatever copies they don’t sell for a full refund. Thus to ensure they don’t lose too much money on artists, record labels will sometimes pay artists for only 65,000 copies out of 100,000 copies, just in case 35,000 (25,000 if you consider the free ones) are returned. If the retailer ends up selling all their copies, the label will then pay the artist the balance owed, which can sometimes take years.

Distributor: Music distributors are entities designed to promote and distribute records. The major labels maintain in-house distributors, while most all indie labels use private distribution companies. For smaller bands’ records, the distributor can take as much as a 24 percent cut of the SLRP; bigger bands might only be charged 14.2 percent.

Songwriter/publisher: If an artist doesn’t write his or her own music, someone else has to. And someone who writes a song must first go through a music publisher, whose job it is to place that song with a recording artist who will agree to perform it. If an artist buys the song, the writer and publisher then receive 9.1 cents for every copy of the song sold, a sum they must then split.

Personal manager: This manager guides the career of the artist and gets about 15 percent of the artist’s gross earnings.

Business manager: This manager is the artist’s money man, making sure the musician repays his debts and invests his earnings wisely. A business manager charges 5 percent of an artist’s gross.

Lawyer: While it’s not always the case-many charge hourly-some artist’s lawyers charge 5 percent.