Archive for the ‘online marketing news’ Category

Assisting in Auckland CD Duplication and Copying Expansions

Saturday, January 14th, 2012

Okay so coming into 2012 we have a funny situation, where cd duplication is still going really well, we have the opportunity to reach out in new directions, but we can’t overstretch ourselves or what’s the point? What I’m saying is why ruin a perfectly good business by overstretching yourself just to get another off the ground?

You’d think I stop blogging if I wanted to slow down the pace of my business but I’ve got too many ideas and ultimately we want to make the choices that will allow us to grow smart. At the end of the day, 2 successful businesses will bring me to my business goal. But we don’t want to risk one for the other, we want to keep our eye on the ball and develop our secondary enterprises at a sensible pace.

Do I even have to put “cd duplication” here on this blog any more? Cd dvd duplication and cheap printing for auckland and new zealand is what we do here, mainly, we just had to focus on that because it was the easiest thing to turn around – all kinds of marketing and video production and presentation we offered gets really complicated when you’re trying to do it cheaply.

I think the point is you could do a lot of things if you keep at it, it depends on the result you’re looking for. I think maybe business ideas get easy, it’s easy to say hey we can do this, but then opportunity cost rears it’s head – what’s the real opportunity you’re looking for? Is that the opportunity you’re actually missing out on?

We thought heading into 2012 that pirates was the right move. We thought was a great idea because it ticked so many boxes. It’s stiull a great idea, but we decided that if there were more low intensity options that offered the opportunity for a smaller commitment, they should be looked at and considered.

So we focus on where we can take our core activity, but we also consider the bigger picture, that there is always a finite amount of energy and time to put into any effort.

The bigger picture is why would we want to grow our business? To create more opportunities outside of just profit. I guess if we’re already thinking about more people, and assistants, then anyway we grow the business increases the viability of that person. Just doing the numbers now, it’s crazy I haven’t moved on this. It’s just opportunity cost again, because we need someone who can pick things up, so I do less – literally. We recognised that driving around is probably the first thing, and combining that with printing and posting duties.

Someone can’t walk into that job, they’d have to work with me. It’s still pretty stressful, what about me, why do I want to grow this business?

Well as I said, just a little bit of growth and I’m in a pretty comfortable place financially. I’m not raking it in, but it’s enough for me. At the moment I have enough, with another business going strongly I would have enough to do more things that I didn’t expect.

Because it’s good to push yourself forward, push yourself to your best. With help, I could do more, but more importantly when it comes to the business, I do less, and at this stage, to remove all that would leave me with a lot of time, I think – to think, and know what I really want to do with the opportunities I’ve been given.

So in a lot of ways it’s all about not just hiring an assistant to do more jobs so I do less, but being able to pay an assistant to provide the ability to push forward with new ideas.

I would be just focused on the important stuff – sales, debt collection, accounting, and then my growth strategies. You’ve got to think of the assistant as the person who can get you out of here.

You want someone who takes the client, sorts out their art and printing, sorts out their audio, sorts out the cd duplication order, packaging and posts it off, on the way collecting ink, printing and discs for the next order.

so the work they are doing is
– dealing with clients, printers
– driving around
– cd duplication packaging

and the areas we are consolidating in

– buy dvd player
– stockpile supplies
– get assistant

Then I just get on with my own little expansion agenda.

We were talking about giving someone trademe, getting them going with the trademe side of things. That is a bit of a luxury though really.

again I was talking about getting over to australia and getting some cd dvd replication action on there, connecting with melbourne operations to get the discs flying out, people I was talking to were talking about sales being pushed by peple who could come in and help me, targeting certain markets, replicating not only the business model but the marketing strategy also.

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Support Assisting in Cheap Auckland CD DVD Duplication Services

Saturday, September 24th, 2011

Hi it’s Matt from Kurb we provide cd dvd duplication, cheap printing and colour copying services and online amrketing and video production services – all on a budget for clients in auckland, new zealand and around the world.

So I’m continuing to blog a lot more here at kurb promotions even though this blog in particular isn’t bringing in a huge amount of traffic.

It’s as simple as this – business is going so well I’m almost begging for it to slow down! And so I took the step of cancelling my advertising while I could take the time to get on top of things, and the sales kept pouring through. Which means that I was doing those sales on word of mouth and search engine rankings alone. And the only thing I;ve done recently for my search engine rankings is continued to blog and of course when I’m blogging I’m always mentioning cd duplication, cd replication, cheap printing, auckland dvd duplication, keeping those keywords turning over – blogging about what I;m doing with the business – all original, not splattering links everywhere, just keeping the blogging slow and steady.

But I must admit I almost feel a moral obligation to keep growing the business because it means more people I can help, not just as a service but also helping put resources into things that are positive not just profitable – that’s something I can’t really do right now.

I must admit I need improvement in my leadership skills, I’m not really skilled at managing people. But I am pushing the office space further and thinking about adding ore staff again because it’s the only way out.

Now I’m thinking of somone who can replace more of the work I do. It’s a big ask but I think by foxusing on this outcome, I’m closer to a point where I can brreak away from my business I mean seriously, if all I had to worry about was making sales,  then I’d be sitting pretty. I will always do sales, that’s my power.

But what can I not do?

– packing / postage

– mastering work – audio cd and dvd duplication masters

– outsourcing

– classifieds / trademe

So Mr my replacement comes in

– audio masters to be downloaded / dvd authoring – quality control / track check

– print masters checked and forwarded to print

– checks any packing that has to be done / packages and addresses orders

– checks inks and cd / dvd / packaging stocks – possibly written on board – for ink / cd – dvd supplies / printing pick up / post out

– checks outsourcing jobs – takes brief, posts job, hires, candidate, forwards to client, takes changes, forwards to worker.

– invoices drawn up, sent out, reminders, etc.

– checks trademe / classified listings, notes orders >>> see 1.

So how will this work? Well with a vehicle it means replacement me can get ink or discs  or cd dvd cases etc. if they’re needed to pack jobs, printing as well.

I don’t think I will give mr replacement access to my email, I’ll just forward everything to a new kurb promotion  mail, and hopefully I’ll be in the habit of forwarding everything.

With the outsourcing it’s all about the flow system and the fact that with a dedicated person involved, we can move much quicker, and the replacement can also do invoicing and reminders from then.  With trademe they can update the listing, and do the postage, but it’s production they’ll have to look at, and building into a serious inventory.

That’s the long term jobs – building that inventory, and getting all our archives and everything organised.

So I moved the laptop to the office and started making room. On this laptop emails can be checked covering all specs:

numbers of discs and cases that will be needed, addresses for mail outs, details of print jobs . . . progress in outrsource jobs and trademe listings . . . email addresses and amounts for drawing up invoices. Put it this way – if this person knows how many cd dvd discs and cd dvd cases we need, knows what’s happening with printing, ink we need,  the addresses of the order,  and making up the invoices and where to send it, then that’s a whole lot of stuff I don’t have to do.

On this computer, files can be downloaded and cd masters created, and video files authored for dvd duplication, similarly discs can be made into image files and uploaded for cd replication and dvd replication. Of course all odesk stuff and trademe stuff can also be done from this console, as well as invoices drawn up and sent out.

I just see that as a simple checklist that can be performed based around 1 or 2 trips round the neighbourhood to pick up printing and ink,  discs, cases and packaging, and go to the post office to send off deliveries. In between cases and boxes have to be packed mainly – often, cases, prinnting and discs will not be available to pack, so there will be a wait – either a trip to the cases supplier or straight on to outsourcing and trademe issues.

With outsourcing there’s either a job to push forward with or not, with trademe it’s fairly straightforward – the inventory must be kept in order, and then posted out with the other orders.

So inventory is getting right down the end – have I mentioned the business archiving that I was talking about also? Well I have boxes of cd’s and dvd’s that are masters from all the jobs we’ve ever done, I don’t think it’s right to just throw them all out, but they will be slowly deteriorating. I would want to put them all onto  storage on a big 2tb hard drive, and then they would go into a crate full of stuff that basically I have digital copies of and the physical copies, I don’t know what they are. They retain some kind of meaning so although if I lost them I wouldn’t care, I still don’t want to throw them out – they can go live in the garage.

So I guess the process is to check each disk – possibly by seeing if it will duplicate – and then burn an image file to the hard drive back up, afterwards we can check that any files that aren’t exactly the same size aren’t just the same file. No, there are more issues. We need to check if a disk will play and we need to be able to do this fairly quickly, otherwise we will be burning images of corrupt and faulty discs. I’m starting to think I should get my new quadcore and then start it off doing this task.

So what do we do if a disk won’t play, but has something on it? I think the first step is to sort out all the discs that are mysteriously unaccessible – if they are accessible decide whether they are to stay or go.

Make 3 piles – to burn images, to trash and to hold until contents can be ascertained. There might be sub-categories – some discs to be straight ripped without an image burnt, and set down as decent discs or content, some we keep, and boring ones we leave at that and trash. I think sorting through them will start to bring up an idea of what we want to keep.

without actually checking we can probably tell which are worth keeping and checking out, which are probably worth biffing and the blacnk discs which are a mystery.

But it does make me think when we’re trying to create this archive and this inventory also, the crossover for one, and then constructing CD and DVD products for trademe that can be sold, if we can get some stuff on a disc and sell it for $5, then I can make $4. But the idea is always about building that fan club of people who will buy these discs, if you get people to pay $5 each per month then you get 1000 of them, then you’ve got a real thing going on. You’re making $1000 p/week from just a little cd and some trademe stuff?

possibilities start to open up – once I have once new person getting paid, then I go all out and get the unpaid intern so that I’ve got so much extra labour these guys can afford to mess around. as long as they’ve got the ink, the discs, the boxes, the cases, the printing they need, they should be able to get it done.

Another Auckland Printing, CD DVD Copying Blog Post

Tuesday, June 28th, 2011

Check out the deals in New Zealand on auckland printing, CD and DVD copying – free delivery, free set up, no hidden costs!

Back with Matt and Kurb right now talking about a how lot of intermediate marketing strategy – my business is going well, what now? Well I do a lot of blogging.

Blogging is a specific strategy for a specific situation. It’s by no means radical. It’s awesome thrashing out ideas, getting your head around new opportunities, but you’re also building up search authority. The single term that brings the most people to this website is “auckland” probably because auckland, along with the other services we offer in New Zealand is something I mention often, blogging, updating . . . and so then to ranking higher in google for “auckland”

If I really started to step up my act here, maybe I might get inbound links that since linking to my main site, world give me a great seo boost. How to write linkbait though is a very complicated matter.

Is blogging worth it? Is blogging always the best way to market your site on a miniscule budget?

My SEO continues to improve and I can’t honestly say that that’s not because I don’t blog here mentioning all the important words about auckland cd duplication replication and cheap auckland printing – it’s particularly these phrases I am beginning to get more organic search results for, and I don’t see my competitors putting in the same effort.

That’s all well and good but does that mean I’m getting the best return on my time? Well blogging is an enjoyable as well as affordable option but also, I’m slowly cultivating my skills as a writer.

But in comparison for opportunity cost – it’s the adwords dilemma. I spend at least 10 hours blogging a week, does that provide more results than spending an extra $50 on google? Probably not. I’m not even making myself worth $5 an hour. So with what we’re working on now, how can we get smarter?

Is the content war just pushing sludge? That pushing second rate content as a means to boost the authority by which you can sell to people, when really, top content that grabs people is what you need?

What you need is what will sell high value services to people – in my case cheap auckland printing, CD and DVD copying, and possible other stuff I’m bringing in – video marketing etc.

In this context an adwords ad is considered “top” because of it’s relevance to my target.

But in real terms – If I don’t blog I get half a day back a week. If I ramp up my adwords, realistically, we’re talking about $30, I don’t even know what spending $80 would be like.

I think when I do a pro photoshoot I will set up a branding campaign that links straight to a video of me and start doing the whole Michael Hill or Mad Butcher thing where I begin to build trust and familiarity just by people knowing the brand and associating me with it – it’s a powerful tool because your brand is no longer faceless, there’s a person with a reputation behind it that can be trusted.

But . . . I could bump up my advertising, and keep blogging, but my commitment is to match the additional $50 I’d be spending each week. But if my sales went up then . . . well perhaps blogging is an independent sign I should be spending more to get more work. This is the thing, If I get one decent job it’s worth paying for. What is the reverse?

I spend $50 a week I don’t need to? How would I even know? We could have spent $100 on advertising this month for cd dvd copying, but only a handful of jobs are likely to have come in from it. I think if you’re spending $100 p/week on advertising and it’s not working, then you have to refine. But looking at the cheap auckland printing spend, just $25 has definitely got me a few jobs that have led to that spend being worthwhile, I’m just reluctant to increase my spending because the jobs don’t have very high margins, and often require answering a lot of questions, calculating quotes,

But long term, there will always be a need for printing even in 8 years when there won’t be for CD’s and I’ll still be putting up posters then to! So I think it’s an importnant investment in my brand, even just spending $25 to let 74 people know my cheap auckland copying and colour printing website exists is worthwhile, even though only a dozen contact me and it’s only eventuated in perhaps about 3 sales.

I have been spending more, and yes, the overall trend has been more business, but the last 3 weeks I have spent a lot and haven’t received much business – relatively. Still by no means as quiet as this time last year. So patience may be involved.

We don’t actually want to do the pirate birthdays, auckland wedding videos, video production, consulting now and doing tours, trying to get paid for gigs, trying to have a big enough back catalogue you actually sell some music. That’s a lot of work, in 2015 it’s supposed to be $800 p/week. But remember in the past I’ve earned $600 or more online, it’s just I’m not as active in that role as I once was, and I’m trying to repeat the success of our cheap cd dvd duplication and auckland cd replication services which has been such a winner.

It does get a little bit daunting to think I will have to get into this stuff if I’m going to maintain my lifestyle long term, because it does nag that cd dvd copying won’t last forever and I’ve got about 5 years to find something else to do. 5 years ago however, I wasn’t doing any CD’s or DVD copying.

There are plenty of ideas but they require that I have some support in the labour dept. There’s a reason this is at the top. Getting an assistant means less work for me and being able to commit to a job, or more jobs which may be boring knowing someone will take care of the tedious bits.

But like the shop the assistant is on hold, I’m waiting for a real opportunity to arise.

– brochure: Yes a brochure falls under the adwords dilemma, but it’s a key part of many things we’re working on to become sustainable long term. our classifieds and online retail is not about making money it’s about building the long term brand of kurb so that no matter where we go, in 5 – 20 years our brand is associated with good service. new videos / sites: As they are it works, in the future we need to be making the improvements we require now

the brochure is also a part of the photoshoot for new branding tools online also.

More ideas include music business related content, our pirate birthday party entertainment again can be covered by google if I really want to push it but I guess right now it’s the balance between cd dvd duplication / cd replication auckland and cheap printing auckland against our future video production, auckland wedding videos, and entertainment brands.

So right now I need to finish this brochure, the rest are not actual issues that need to be solved now or won’t be solved later by advertising and a bit of motivation. shops, assistants, Classifieds, new sites, new videos, just let them happen.

Build Up Fans and Customers Through Email List Building

Monday, August 16th, 2010


My blog had over 1,000 RSS subscribers when I launched my list, and roughly 500 to 1,000 unique visitors dropping by each day as well. This translated into 10 to 20 newsletter opt-ins a day, which I considered pretty good, though at the time I hadn’t optimized the opt-in area of my blog with good copy or video like I have today.

I continued to write my blog posts and started to write one email newsletter a week as well.

Slowly but surely my list grew. At the start of 2007, about a year later after adding the newsletter to my blog, I had 3,000 email subscribers. It was a good start, and I had a platform to grow my business from.

Ramp Up Lead Generation

I don’t like the term “lead generation” because it dehumanizes the relationship between you and your subscriber.

People who join your list can be considered leads, and when you talk business talk with business folk, this is the language people understand. However I believe it’s much better if you look at each of your subscribers as a real person who has stuck up their hand as interested in forming a relationship of mutual benefit with you. These people are “members” of your community, not leads.

Regardless of the terminology, you’re going to need to figure out ways to increase the number of people who join your list. This was the challenge I faced, though at the time I was happy that I could simply keep blogging and people will continue to find me and join my list.

Enter Social Media

In 2007 Twitter didn’t exist and Facebook wasn’t on my radar. Social media as a marketing force didn’t come into play for another year or two. From my perspective I was content simply writing blog posts and leveraging my free report to bring in new subscribers.

Over the next few years the online marketing landscape, and the blogosphere, became a whole lot more crowded. Facebook and Twitter became significant new sources of email subscribers, not to mention LinkedIn and other niche specific social community sites. Social recommendation tools like Digg, Stumbleupon and Delicious, which have the power to send hundreds of thousands of eyeballs at websites in a matter of hours, surfaced as powerful exposure tools.

And let’s not forget the mother of all social media sites – YouTube. Video wasn’t common when I started building my newsletter, but today it’s almost a mandatory requirement for every blogger and internet marketer to make use of. In fact it’s so powerful, you can leverage just exposure on YouTube, by publishing a consistent stream of videos and driving the viewers back to your blog to opt-in to your email list, as your main lead generation method.

Did You Read Between The Lines?

It’s now four years since I started my first email newsletter. Today I have almost 70,000 email subscribers and I continue to attract an average of 100 new subscribers every day.

These people come to me by conducting a google search, coming across one of my blog articles and then opting-in for my report and newsletter. Or maybe they get referred by one of my affiliates. Perhaps a friend recommends my blog or report in real life in the traditional word of mouth fashion. Maybe they watch one of my videos on YouTube at my Yaro.TV channel and then come to my blog. Perhaps they read one of my tweets spread by my followers, or stumbleupon my content, or follow a facebook share, or read about my work in a forum.

Online lead generation – or list relationship building – is a very holistic process today. This is a good thing, as there are countless channels of traffic you can get in front of if you’re willing to do the legwork. There are fundamentals you have to lay in place in order for the machine to work, but there’s never a shortage of audience if you’re in a niche people care about.

You truly can diversify your exposure points and construct a very stable source of new subscribers that requires very little effort to maintain. I’m living proof of this concept, as our countless other bloggers who have followed similar content and marketing strategies.

If you read between the lines in this article (actually I made it blatantly obvious), I’ve talked about 14 methods to attract new subscribers to your email newsletter. In case you can’t figure it out, I’ve listed the methods for you below.

14 Methods To Grow Your Email List

  1. Register an AWeber account and start your first email list
  2. Add an opt-in box to your blog
  3. Create a dedicated landing page for your newsletter
  4. Giveaway a free report
  5. Create a product and promote it using a launch process
  6. Recruit affiliates to promote your resources
  7. Create a Facebook fan page with an opt-in landing page
  8. Build a Twitter following and release great content to encouraging retweets
  9. Create a LinkedIn profile and interact in the community to build your network
  10. Become a quality user of Digg, Stumpleupon or Delicious to build your reputation power
  11. Start a YouTube video marketing campaign to drive traffic back to your blog and newsletter
  12. Buy a specific domain name just for branding your videos (like Yaro.TV)
  13. Encourage word of mouth and viral distribution by creating content that changes your industry
  14. Participate in on-topic conversations in leading forums in your industry

Web Promotions Strategies Now

Tuesday, June 8th, 2010

Okay just updating where we’re at with the continual improvement of Kurb promotions – if you’re interested in promotions and marketing, listen in.

So my big mission was to rehaul the site an d now that I’ve got stuck in, I’m making good progress. It doesn’t look heaps better, but the design is so much more professional and clear, which is my aim really, making it simple for the customer, they don’t want any of my whimsical flair, it’s about presenting options and information as clearly as possible.

I really feel video is moving up as the central focus of modern websites, so even though the sites are more professional and presentable, the videos now have to be also very presentable as they become more of a focus of the page.

the price of the services available and the contact details must dominate, as well as major selling points, but the video is where you really position yourself as being committed to performing for the client.

Navigation is important, as is additional information on the product or service, specifications and additional copy you would add to beef up your SEO.

Once those things are covered, it’s really about examining the places where more explaination has to be given for the services you’re offering especially with marketing packages that break down into further options which are personalised to that clients needs, while also using video, presentation etc to drive home messages about your brand.

With cd dvd duplication and printing, it’s quite a straightforward exchange, with the marketing packages and video services we have to come more not only with a clear brand angle but clear description , outcomes that our particular customers can connect with.

This is for my video:

Hi it’s Matt Turner here from Kurb Promotions in Auckland New Zealand, and welcome to our website.

We’re still providing the cheapest deals and great service on CD / DVD duplication, printing, posters, flyers, design, distribution, online video, packages for small business marketing and marketing and management services for the entertainment business.

On my right here you can check out a range of the services we provide, and the costs involved, but you have anything at all you want to ask, don’t hesitate to email me directly or give me a buzz on 027 684 8250.

I’ve been doing this over 5 years now, and that’s why i’m here to make your promotion job as cheap, fast and easy as possible and we’re in Grey Lynn, Sandringham and Glen Eden for handy drop offs or pick ups.

I’m really looking forward to not only giving you a great deal but great service in making your promotions project come to life. thanks for listening

Adwords PPC tips and advice

Monday, June 7th, 2010

Adwords PPC or pay per click is a great way to develop leads and grow your business, testing different sales ideas, products and services.

It’s been a great tool in developing my business, and I have also become quite skilled at it.

Our PPC services start from $200 – contact // 027 684 8250

“Googling” things has become the default first step in our quest to find answers to any questions we have.

Because those questions include things like “where do I find this product?” and “who can help me fix this?” businesses have recognized that paid search is a great way to connect to potential customers.

Also, paid search allows businesses to easily monitor how effective their Internet marketing spend is.

Noting these advantages many businesses have created Adwords accounts, but due to some common mistakes, they may be unknowingly reducing the effectiveness of their online campaigns.

Here are 7 BIG Mistakes that should be addressed in order to maximize the return from your Adwords account…

1. Leaving the Content Network On

Content targeting, which is active by default, is what Google uses to match the keywords in your adgroups to thousands of publishers within the Google network, known as Adsense.

Instead of relying only on relevant queries in Google to return your ad, it places your ads on sites within the network that contain content it sees as relevant to your keywords.

For example, if you are a snack food company and are targeting “mixed nuts” in Adwords, Google may place your ad next to sites with recipes that require nuts and articles that explain the “health benefits of nuts” which are somewhat relevant, but it may also place your ad on sites with articles about “peanut allergies” which is not relevant at all.

Leaving this feature on is an easy way to spend a lot of money fast without reaching qualified customers. The simplest way to manage the content network is to turn it off.

If you choose to use content targeting it is very important that you create separate campaigns for just the content network so you can adjust the budget (discussed more below). You should also start out with a smaller budget and test the effectiveness before allocating more money to this method.

2. Not Implementing a Geo-targeting Strategy

If you do not create location-specific campaigns, then your ads will be served at the national level by default, and you may lose money from users who click your ads that live outside of your reach.

If you are a local plumbing company based in the Chicagoland area, it would make sense to allocate your budget to people searching for plumbers in that region instead of people all over the country. Needless to say, a Californian with a leaky faucet is not going to be the ideal customer for a Chicago plumbing company.

3. Not Tracking Conversions

The only way to determine if your paid search efforts are successful or not is if you are tracking conversions or the action you want the customer to take on your Web site. This may be obvious, but we see businesses make this mistake more often than one would think. Conversions can be anything from a purchase to a form submission, and you are not limited to tracking just one.

If you are a service company that does not sell anything online, then you want your ads to direct the user to a landing page with a form that they can submit with all of their information. If conversion tracking is setup properly, you will know exactly which keyword led to the form submission instead of just knowing how many total forms were submitted.

Knowing this information then allows you to go back to your campaigns and adjust budgets and bids according to which campaigns and keywords are bringing you the most conversions for the lowest cost.

NOTE: Before going onto Big Mistake #4, it might help to discuss how keywords, ad groups, and campaigns are organized within Adwords.

If you look at the tree structure below, you will see there are multiple keywords within each ad group, and multiple ad groups within each campaign. You can have as little as 1 or as many as 1000 ad groups within each campaign.

You want to group similar keywords together within ad groups to create targeted ads, and you want to group related ad groups within campaigns to allow for proper budget adjustment.

Looking at the example structure below: if you realize that a lot more of the people that are searching for “London homes” are converting compared to the other cities, then you can create a separate campaign for London in addition to the “UK Cities” campaign and add more budget to the London one.

4. Not Having Enough Campaigns

A very common mistake that we see is that all of the ad groups in the account are confined to just one or two campaigns. This is a problem because budget is adjusted at the campaign level. If everything is in one campaign and some ad groups are outperforming others, then there is no way to put more money towards the groups that are converting more without also funding the poorly performing ad groups.

If we see keywords that are performing well, we may even create a campaign just for the one keyword so we can garner the maximum amount of conversions possible from that word.

5. Not Having Enough Ad Groups

Organizing similar keywords into multiple ad groups gives you a better opportunity to have higher click through rates (CTRs) and quality scores.

The quality score is a rating from Google that ranges from 1 (not relevant) to 10 (highly relevant), and the main reason you want that score to be high is that it will enable you to bid lower for higher placements.

If your ad groups have too many keywords that are unrelated, then Google will not know which words it should base its relevancy rating upon and your CTR will most likely be lower leading to a low quality score. Generally if your quality scores are around 7 or higher you are in good shape.

6. Not Having Multiple Ads

It is best practice to have two or three ads per ad group to allow for A-B testing and optimization. If you only have one ad you are missing out on the opportunity to test different messaging, and to serve more relevant ads based on search queries.

For example: There is a sporting goods store and they have a 50% off sale on baseball bats, and are also offering free shipping on all of their products. If someone searches for “discount baseball bat” they know to serve a text ad that has copy about their “50% off discount on bats” whereas they may want to place a text ad with “free shipping on all bats” for the search query “baseball bats with free shipping.” If they find that one of the two ads is receiving more clicks and conversions, then they may want to modify the other ad to try and increase its effectiveness as well.

7. Using Only Broad Match Type for Keywords

When you are setting up the keywords in Adwords, you can choose between three different match types: broad, exact, and phrase. Google uses the match type to determine when to serve your ad.

Broad matches will give you the most placements because your ad will be served any time your key word(s) appear in a search query in any order. Exact match will serve your ads only when the query matches your keyword, and Phrase match looks for your keywords in the exact order they appear within search queries even if the queries have other words in them.

In most cases you can safely avoid the broad match type altogether, but it should never be the only match type you are using. If someone is searching for “red laces for shoes” and you have “red shoe” as your keyword using broad match type, you will serve an impression and potentially pay for a click if the unqualified user decides to browse your site at that point. It is very unlikely that the click from that user will lead to a sale.

If you do elect to use broad match type for some of your keywords, then you must use negative keywords (like “laces” going back to the example above) to prevent your ad from being served to unqualified users.

Addressing these seven big Adwords mistakes will enable you to
run an effective paid search campaign for your business.

It is important to remember that you must continually optimize your campaigns, ad groups, text ads, and keywords based on your return on ad spend (ROAS) and conversion goals.

Music Industry Report June 2010

Friday, June 4th, 2010


A new Bridge Ratings study confirms what some marketers already know: not all social networks deliver the same results. There is is a hierarchy of social networks that varies by age and gender and changes over time. Understanding the social networking hierarchy can, when used strategically, yield dramatically improved results. 

As part of the Bridge study,  record label “X” compared its average weekly digital download activity on 4 mainstream acts to a  4 week social marketing campaign based on the Hierarchy marketing method. The chart shows that typically, the artists experienced inconsistent activity on a top download store.  But capturing targeted consumers through the 3 most-common social media, promotions, social network conversations and other marketing techniques unrelated to file cost, boosted activity significantly. Over the 4 week test downloads increased 34% compared to the average activity. The test was conducted on a proprietary download site.

What Is The Social Networking Hierarchy?

The study confirmed the impact of consistent and well-executed social network marketing and confirmed six areas that require special attention:

1. Target social sites to reach a specific consumer. Not all consumers use social networking sites in the same way

2. Laser-focused product messaging keyed to the lifestyle of the target is critical .

3. Each consumer group and site will tolerate limited repetition of messaging.

4. Appreciate the hierarchy through which each group travels as their social networking skills and experience increase and improve.

5. Stagger hierarchy messaging to achieve the most effective response rates.

6. Flight social networking campaigns.

For more info on the study as well as the preferences of specific demographics read the full Bridge Ratings Study here


When it comes to having a lucrative music career, many people are unsuccessful. Usually it has absolutely nothing to do with that person’s instrument playing ability / looks, but much more to do with their own insufficient business understanding. Lots of musicians are uncertain how to sell themselves as a successful artist, as they have for too long let record companies have control of the business part of stuff. Although now that the record labels are not signing as many artists, lots of potential superstars aren’t getting the coverage that they will need. And so, what’s the best solution?

It’s not enough to be just a skilled musician these days, you need to be able to manage the business aspect of things also. In other words, you must make yourself a business! Quoting Jay Z “I’m not a business man, I’m a BUSINESS…, man”. Not only is it necessary to learn to perform & produce high-quality tracks, you also have to have the knowledge to market and sell your music and yourself. It’s good to find out where you’d go to press up your CDs, record your tunes, advertise your business on & offline, and acquire live performances. You should also learn how to build links & network.

Appear to be loads of work to you? That’s probably due to the fact it is. The music business whilst being easier for more people to enter, has ironically turned out to be harder to succeed in. Well I say tougher, what I mean is only the hardest working musicians will survive. Just like many things in this world, if you want to succeed in the music industry you’d have to put the time in. People that start and toss in the towel when they learn it’s not a ‘get rich quick’ scheme may as well not have began to begin with. Yet people that are ready to put in the work and learn how the music industry works have a good chance of succeeding, ability permitting obviously.

In conclusion, if you are not prepared to put in the time to educate yourself about the music business, the chances you’ll get exactly where you would like to are incredibly slim. If however you are prepared to educate yourself on the business side of things & put what you find out into practice, the world as they say can be your oyster!


Fewer new releases are reaching one million units in sales, a very small number of them even get to 5,000 units and maintaining early sales momentum is increasingly difficult. Those were the lessons learned from Nielsen’s presentation at last month’s NARM conference in Chicago. Some of the highlights from the presentation:

12 Albums Released in 2009 Sold More than One Million Units
Of the 97,751 albums released in 2009, only 12 of them sold more than one million units last year, according to Nielsen SoundScan. The number of titles to reach one million units in previous years was 35 in 2006, 27 in 2007 and 22 in 2008. Clearly it is getting more difficult for an album to sell one million units.

The new releases that do sell over one million units in the year of their release, however, are maintaining their average. Between 2006 and 2009, the average annual tally for titles reaching the one million mark has ranged from a low of 1.42 million in 2008 to a high of 1.61 million in 2009. In years past, there were far more titles in the one million to 1.4 million range. Now such titles would probably not reach the one million mark and as a result would not be included in these calculations. So, the average of the titles in this million-plus ground stays about the same even though there are fewer sales and less revenue from these million-plus sellers.

A side note: Albums routinely sell well after their year of release. In the case of Taylor Swift, her 2006 debut sold over one million units in both 2007 and 2008 after selling less than 300,000 units in the year it was released. Zac Brown Band’s The Foundation, released in 2008, sold over one million units in 2009. And Michael Jackson’s catalog sold millions in 2009 but was not counted in these figures.

CORRECTION:Only 2,050 of 2009’s New Albums Sold Over 5,000 Units
The numbers are enough to make you stop and think. Only 2.1% of the 97,751 albums released in 2009 – or about 2,050 unique titles – reached a threshold most people would assume is within reach of just about any artist.

The Number of New Albums Actually Dropped in 2009
If 97,751 new releases seems high, consider it’s actually a lower number than the 105,000 new releases that came out in 2008. Expect the number of new releases to hold steady or decline in the coming years. In recent years, digital distributors flooded online retail with foreign catalogs being licensed to new territories. In effect, these distributors are catching up to all the music that’s available from around the world. As with most games of catch up, this one won’t go on forever. As fewer and fewer old recordings find their way to U.S. retailers for the first time, the unique number of titles released in a given year will fall. There may be an increase in the number of domestic recordings, but it may not be enough to make up for the fall in new foreign catalogs.

Albums’ Second-Week Fade Are Getting Bigger
The median second-week fade was 62.8% in 2009 and had steadily dropped each year from 33.9% in 2000. Nielsen’s explanations are good ones: marketing budgets are more limited, pre-sales are more common, core fans are more aware of new releases, piracy may be eroding sales of casual fans.

These are the results of the last decade’s shift from physical to digital sales. Internet sales – both physical and digital – mean a greater percentage of total sales will come from pre-orders that SoundScan counts as first-week sales.

Here are a few other thoughts. Because radio plays less of a role in album sales, few albums get the lasting benefits of radio promotion that helps sales after the initial push. And because there are fewer marketing dollars being spent at physical retail, there are fewer titles enrolled in price-and-placement programs that used to position a sale-priced CD for the first two or four weeks of release.

These factors combine to create a retail environment in which it is easier to get core fans’ attention but difficult to market beyond those core fans.

Copying Auckland: Kurb is Awesome

Monday, May 24th, 2010

Call Matt on 027 684 8250 – or email


for kurb promotions service in auckland: cheap, fast and fair!

Kurb Promotions: Grey Lynn / Sandringham / Glen Eden offers:

Auckland CD duplication and Auckland DVD copying: Cheap and fast – super cheap deals on runs 1000 or under, great free pick up and delivery service – graphic support and free set up – simply a great service

Colour Copying Auckland: Another super fast,  and super cheap service – need 50 – 1000 colour copies

Online marketing for small business and online music marketing – including graphic design, web design, seo, online advertising, email management, social media, complete online marketing packages.

We’re also getting into video marketing – as always, cheap, fast, and fair! We make videos for online promotion, and we market them!

What’s the strategy behind how to be awesome?

Haha, I started work on a new topic for a “free report” last night which I called “how to be awesome”.

I got really inspired by the idea of building an email list where I felt I was doing what I wanted to do, as long as I was comfortable in doing my thing in a way which I felt really reached out and gave value to the people who would read my newsletter, then I probably was in with a chance of making some money from it here or there.

Y’know if in a year I could have 1000 people on a list that was all about me being real, then it wouldn’t be that hard to make 100 sales every month or two and pull in $2000, and the most beautiful thing about it is that it would be driven by something real, real creativity, rather than just

Well maybe 2 years. But I figure I can do things in a new way. I can offer a more entertaining approach rather than just peddling stuff which feels so much like you’re not really giving anything back, it feels slimy.

I guess from a business point of view I already realise how the model works – drawing in attention from all areas is bond to create individual strands that lead to business once people who appreciate what I’m doing become interested in pursuing it further – whatever benefit that is to me.

There’s the targeted power of advertising in growth and development which I talked about but this is a whole other approach and it’s one I prescribe to entertainment led brands – let the marketing opportunity ride piggyback on wherever the creative concept takes it.

Respond to your audience, sure, but – take your audience on a journey, give them what they want and then reap the rewards.

It’s not like it won’t be hard work. But it’s a business model that works very well for others and it could work well for me, it could be the motivation I need to lift the quality of my writing for broader appeal and acceptance, then I can get recognition as well as the branding properties and the chance to secure links from authority sites.

But ultimately what it comes down to is that even a small audience or tribe, in this day and age can be utilized and leverage greatly and that’s where the “1000 true fans” concept did so well to capture the thought.

1000 x $100 per year is $100,000, fairly good money. In fact add that to what I make now and I’d say I’d be pretty satisfied.

It’s easy just to think of the money though, what will I offer after the “how to be awesome” report?

Well every 500 subscribers I may change the big dangly carrot, just in the way every say – 100 subscribers I may change the free song available, that way different fans are encouraged to get their friends to sign up do they can share a new free song or free report of free goodies.

I think once the thing is going, there will be plenty of ways to keep it fresh, with many things it’s just a matter of getting it started and seeing where it goes, it’s just important to ensure you’ve got the direction to keep the momentum up, keep it moving, keep it fresh, or else – like most things online without sustained application, all your hard work will just fall over.

Developing Online Sales with Branding and Design

Sunday, May 16th, 2010

Hi I’m Matt from Kurb!

Kurb offers a wide range of marketing and promotions services from Auckland to New Zealand and online services to clients internationally – check out the website for bargain deals on cd and dvd copying, colour printing, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design – or call me on 027 684 8250

Alright I’m about to get started on a major rehaul of the design, branding and general presentation of  the kurb promotions website, so the topic we’re on is basically general branding and presentation of your website for increased sales and growth!

The first post – promoting your small business brand online -mainly set the scene for the priorities of the branding and design development, and started to bring small but nonetheless important issues to the surface.

The physical services we offer – the duplicating service and our cd / dvd burn and print business, along side the colour printing and colour copying services are the core of our business.

Our online marketing packages for music, talent and small business while representing a lot of potential, have been problematic and there are opportunities to use branding and presentation to reach the customers who are right for you.

Finally branding raised the issue of whether offering unbundled supplementary services in internet markting was even worthwhile outside of online video services which were uniquely identified as having more growth and profit potential than anything else.

So basically, the work has to be put in where you want and can realistically expect results.

There were issues about balancing out awareness of your full range of business offerings vs the specific nature of individual services and I think this investigation makes it clear that the cd and dvd copying services and the various colour copying and printing we offer should be promoted and prioritised whereas other services outside of specific marketing packages and video services should not be visibly dominant in the same way.

But when I talked about realistic results you have to look at what you’re already working with.

The cd and dvd burning and printing company is turning over well, and the online marketing services in music and small business, both in Auckland and the rest of New Zealand and the world, is subsisting at an adequate level given how demanding it’s proven to be.

But looking at the stats, we see that alongside our cd dvd duplication pages and printing pages, it is also the small business marketing and online video marketing pages that are also receiving a lot of traffic, so we must see this as an opportunity also.

So basically in order to maintain the high level of business in cd and dvd copying, and to bolster our colour printing, copying and posters / flyers business; as well as maintain a medium level of marketing consultancy in music marketing and from there expand our small business marketing and online video services then we must have the  branding, the propositions, and the presentation that appeals to customers in working with them to reach our goals.

– so all cd duplication, dvd copying, colour printing, posters, flyers all that must be made present in a broader way across the website – even if this is irrelevant to large amonts of international visitors, these are important services to the overall development of the business

– music and small business marketing need to be made more clear and accessible, we’re not aiming to increase sales or grow but rather maintain in an nvironment where we want to be flexible about the service we’re providing as we negotiate the challenges.

– lesser unbundled supplementary services such as search engine and pay per click work need to become more compelling sales copy pushing customers towards packages rather than sellingpoints on their own. We don’t want to do business for under $100.

– small business and video services need some unique attention to be more compelling and increase eads and general interest.

So although we haven’t tackled the nitty gritty of it yet, we can see clear priorities emerging on a sliding scale.

At one end, core business which has to maintain robust turnover. On the other smaller services that should be fed into package deals which are made more accessible, again with maintenance of a challenging service as the outcome.

Finally video, and possibly small business marketing represent growth areas, so more of an effort must be made to experiment with compelling propositions and evidence that the service offered is competitive and of high relative value.

Promoting Your Small Business Brand Online

Sunday, May 16th, 2010

Hi I’m Matt from Kurb!

Kurb offers a wide range of marketing and promotions services from Auckland to New Zealand and online services to clients internationally – check out the website for bargain deals on cd and dvd copying, colour printing, poster services, internet marketing specializing in  music and small business marketing, talent management, seo, ppc, online video production and promotion,  graphic and web design – or call me on 027 684 8250

Hi it’s Matt from Kurb here and having scratched over some ideas for how to begin developing our retail business, it’s time to get our feet firmly back on the ground – there’ll be no point developing a new business venture if our core business isn’t staying strong.

It’s been my plan to rehaul our main website for a long time now, it’s just coding up designs is not one of my strong points, and I have revised the copy on a lot of my pages several times over, but had reached a point where I felt more than anything it needed a fresh and professional new look so I could take a completely new approach to the bare basics of promotion and marketing as it was being projected on the site.

In order to create a professional impression your website must have a professional, contemporary design, but more often than not, a small business will pay for a fancy web design that looks great but contains little substance to actually motivate the customer.

I’m fortunate to have spent years developing my site to the point where now I know it works well but I know it could also work better, so I’m going to be using this blog to discuss and tackle some of the issue of copywriting and the actual substance of the propositions being made to visitors and potential customers when they reach the site.

There is always a balancing act – you want to make visitors aware of what you can offer them, but at the same time you want to qualify your skills and authority in providing the service or product that your visitor maybe willing to purchase.

Having a good dsign already qualifies to many visitors that you are a professional operation and I did have concerns that my current webdite was not communivating to the broadest possible sample – or important parts of my target market by having a very – well what would you call it? “home made” feel?

The website I have now is only a slight customization of a website a friend helped design 5 years ago. There are obviously successful elements that have to be retained and nor do I want tosterilize the visual feel – but I do want to strike a balnce more toward the corporate customer who has the ability action regular large and simple orders and the traditional background we’ve built from – the little guy with their personal projects.

So as part of the evaluation of the development of a new branding, design and copy feel for the sit, you have to think about what you want to achieve in line with your business goals.

My main business goals in the company are to maintain the level of business we’re doing in cd / dvd duplication as well as colour copying and printing orders including our poster and flyer distribution services. That’s always been the core of our business and basically I see branding as a really strong way to fortify our position as a trusted provider.

Secondly are our marketing services for small business and musicians – whether in Auckland, New Zealand or internationally. Now I’ve recognised this area as having unlimited growth and potential unlike the more reliable physical promotions we provide – but at the same time presents a far bigger challenge given the expectations that low end clients have when spending advertising and marketing budgets.

These clients expect a very high level of service and it makes it hard to develop this area. Again, branding and the way we present the business can play a major part because it helps to manage expectations of clients as well as demystifying the complexity of online marketing and online business models. So although I am not clearly motivated to expand the online marketing, small business marketing and music marketing services we offer, I think that these services could be better presented for a more efficient result.

Finally, there are a large number of supplementary services which we provide under general marketing and promotions, especially in the online area.

Those include graphic design, web design, search engine optimisation, pay per click and adwords advertising, general copywriting services and probably most importantly, video services because they are higher end, have more of a market and has more potential for growth and high margins.

So video marketing and video production services may be in between our traditional music and small business marketing packages and the supplementary services listed above that we might offer “unbundled”, as it has far more potential and greater margins than the individual services.

This raises more branding issues – and that’s what writing these articles is all about – examining this stuff and going over the issues. Is it even worth promoting individual services when all we really want to do is push the packages to build marketing partnerships because

These are issues that we’re facing when we re-examine what is being communicated to our website visitors when they visit our website, when communication and branding is clear and strong, then the right visitors become customers.

Otherwise you get the wrong customers, and you fail to connect with those who have the ability to be your best business partners over time because you haven’t  clearly communicated why what you’re offering is the best choice, and laid down compelling evidence and incentives.

So stick with us right here at the kurb blog as we get stuck into it – common sense branding and presentation for your website that connects you with more of the customers you want.