Posts Tagged ‘artist’

New Record Label Strategy for New Zealand Musicians

Wednesday, November 10th, 2010

KURB IS STARTING A NEW RECORD LABEL!

HERE’S THE BASIC DEAL: ARTISTS MUST PURCHASE A STARTER PACK INCLUDING A RUN OF CD’S. KURB THEN PRODUCES AND DISTRIBUTES CD’S AND ADMINISTERS DIGITAL DISTRIBUTION.

ARTISTS RECEIVE 50% OF REVENUE AND PAY NO COSTS ASIDE FROM INITIAL STARTER PACK.

EITHER PARTY CAN CONCLUDE THE ARRANGEMENT AT ANY STAGE.


We’re pretty excited here at kurb chatting away and discussing plans for our new record label concept.

For the last few years, our main income has come from CD duplication and DVD copying services, but we’re also aware that this product line has a limited future.

CD and DVD duplication can carry our business at present, but to have good prospects long term, we must continue to develop.

We started with musicians, because we found a receptive market there. In the scope of our business, musicians haven’t been our best source of revenue, but has nonetheless formed the background community which our business serves providing CD’s, posters, and online marketing services.

Over the course of our business, we have provided these services to musicians in various ways, and it’s our philosophy to be committed to the music scene and continue to make the services musicians need available. Now it’s about streamlining a la carte services which create the most value for the artist as well as us.

In the past, we’ve created CD’s, posters and marketing campaigns for musicians, the concept behind creating the label is a move to enable us to provide the full service of selling music, collecting revenue and paying artists also.

We feel that artists are ready to accept how the new music industry works, and that new record label strategies are required for new zealand musicians and bands.

I was just comparing it to our old 50/50 record deal the main difference I see is that I insisted that the recordings remained 50/50 in our ownership, with the new record label, you can basically pull the plug and we will stop selling your stuff.

However I see the original 50/50 record deal may be one of a second teir of contracts that may be offered to artists on our record label who we feel have more potential, before being offered a tertiary deal of full management and agency.

So what have artists got to gain?

Basically, the enormous hassle of making your music available where possible is avoided, the artist, once purchasing an initial order of CD’s, is able to then have these CD’s sold on trademe and elsewhere, including itunes.

The artist orders the CD starter pack priced at around $200 which includes 50 cd’s, and then able to sell on trademe and online as well as our website and other points of distribution we will look into.

Yes, artists could simply do this themselves, but do they? Most often, they never organise themselves to make the effort, and this is what our label plans to provide, as many of the small insignificant tasks covered as possible so that the artists who are more often than not ordinary people with normal busy lives, can dedicate the time toward the creative, social, and more enjoyable parts of the musicians lifestyle.

Online Music Marketing and Artist Management Tips

Friday, September 18th, 2009

Do you need serious music marketing services and artist management strategies to promote your music and manage artist revenue online?

Then you need to contact, me, Matt @ Kurb: kurbpromo@gmail.com

Largely because I’m from New Zealand and most of my staff are in India and the Philippines, you won’t get anyone with my level of experience offering a personal 1-to-1 music marketing solution which covers absolutely everything for so cheap.

You will not get this service at this price in Europe or the US!

This is a professional solution. It’s $500 Up front to try your first 3 months, and positions are once again strictly limited.

We’re doing great work promoting artists online with online advertisng campaigns, article marketing carried out by our staff, and email based fan management strategies, plus all the regular stuff: Myspace friend adding, web and blog design and management,  youtube promotion and video production and marketng support – it’s a total package provided with experience, next month I would have been doing this for 5 years now and I have consistently raise my prices every 6 months due to demand.

2 artist management and music marketing articles appearing on musicindustryreport.org:

Get your music streaming : If you want people to get into your music, they need to be able to hear it. Get your entire catalogue up at Last.fm, load those songs on MySpace, make sure iMeem and iLike have your tunes, find out what services people are using in the regions you want to be heard and make sure those people have easy free access to your catalog. No one’s going to fall in love with thirty second tidbits, and if you’ve got a great song, people will want to know if the rest of your stuff is as good. Let them listen.

Use your own domain : Seems like a wee bit of a no-brainer, but I am always amazed how many bands use MySpace as their primary website. You don’t own MySpace. Why let MySpace own you?

Distribute your presence : You can’t be everywhere your potential audience is, but you can be a lot of places. Everyone needs their own website (more below), but don’t stop there. Among the possibilities? Every band has to be on MySpace unless they’re rebels, but don’t forget putting together your own YouTube channel, getting and using a Facebook fan page, signing up for ReverbNation and using their widgets, Twittering, posting pictures to Flickr … sure you don’t want to do all that stuff, but do some of it, and do more than one of it.

Integrate your presence : Your website should have links to all the other places you can be found online. Fans should be able to move seamlessly from one of your spots on the web to another and shouldn’t have to visit multiple sites to figure out what’s up with you. If you’ve got important news, get it up everywhere you are. I recently had to go to a MySpace page to see tour dates for a band who had not posted them on their own website — you know, the link they put on all the CD inserts. If your music is streaming somewhere that has a widget to put it elsewhere, put that widget everywhere you’ve got a presence.

Give some of your music away : Nothing creates addiction like being able to hear a song on your own machine whenever you want. You don’t have to give it all away (though that seems to be working for some), but at least let people download a few songs on your website, MySpace, Last.fm, and elsewhere. Giving music away also creates good relations with fans — people like it when you give them things. It makes them more likely to do things for you like, um, pay for the rest of your songs.

Get to know the mp3 bloggers : If you don’t already know which blogs cover music like yours, check out HypeMachine and other mp3 aggregaters to figure out where bands like you get discussed. Read the blogs, learn their interests. Write them a nice brief personal note telling them why you think they’ll like you and send them an easy link to an mp3 you think they and their readers would like.

Build an interpersonal relationship with your audience : Like I said about giving music away – when people can distribute your music amongst themselves through peer-to-peer trading, there’s no incentive for them to pay for your music unless they feel a sense of personal obligation to you. Nothing creates personal obligation like warm feelings of friendship. If your fans feel that you think of and care for them, they will be more willing to take care of you.

Reach out but don’t spam : It’s ok to recommend yourself to individuals on social networking sites IF you have really good reason to think they’re going to like you and communicate that to them. If anyone’s ever indicated an interest in you before, it’s wonderful to contact them again when you’ve got new music to share. It is NOT okay to blast yourself onto strangers’ walls and shoutboxes, send random friends requests, and otherwise be pushy. And even when you know you’re talking to the converted (like people who follow you on Twitter) remember that even the most dedicated fans do not need to know what you are doing every hour. A little mystique is okay. Really.

Encourage fan contributions : How can you let your music provide an opportunity for fan creativity? One independent musician who writes instrumental music told me he puts up demos and asks for help choosing names for the songs. Many artists have encouraged fan videos or remixes. There is a place for your fans to play with your music using their own talents. Give it to them. And let them have their own communities and do their own fan thing in there without the interference of you or your legal team.

Give fans promotional tools : As I wrote about in my last post, spreadable is the new viral. People who love you want to tell others about you. Create widgets they can embed on their own pages (again, ReverbNation has a great one but it’s not the only one), create ecards for your music, give them mp3s they can post without fear of lawsuits. Whatever it is that you want others to know, give it to your audience in a form they can easily pass along to others.

Many artists and bands looking to take their music careers to the next level are looking for an artist manager. Putting together the right team around your band can be the difference between being a very talented local band or being able to actually tour and sustain a living. So what should you, the band, be looking for in an artist management company/representative and what are realistic expectations from them?

The answer to the first question is fairly easy. Simply look to see the results the manager has delivered in the past. Every artist manager is going to drone on and on about their connections to many industry executives (which can be legitimate or not), but the question you should be looking at for every person on your team (band mates included) is, “What can you deliver?” This sounds very business-like, which most artistic people want to run away from, but it is the reality of the situation if you are trying to make a sustainable career.

As for the realistic expectations of the manager, I think that both sides must spell this out during the contract and negotiations stage. For every manager it looks different and each one is going to have areas of strengths and weaknesses. However, there are some key questions about personal attributes and connections that you definitely want to explore, including:

1. What is the past experience and reputation of the manager?

2. Do they believe in your vision and are they willing to become your advocate?

3. Is there a connection to a recording studio that can produce the kind of sound your band is looking for?

4. Can the manager find you a booking agent?

5. Does the manager have business and contract negotiation experience?

6. Are there connections with a merch/graphic/web designer? Is there knowledge of your key music business websites and how to create a solid SEO for the band?

7. Does the manager know of a place for the band to practice?

8. Can the manager help you define and achieve your goals, as well as help decide where to invest your limited money?

9. Does the manager know how to find good writers for press, websites, contracts, etc. (i.e. publicist)?

10. Does the manager know how to get your songs published and ensure your royalties will be paid?

11. Does the manager have connections with a photographer and videographer?

12. Does the manager have relationships with any record labels in which you are interested? Do they at least have good phone conversation skills in order to discuss matters concerning your band?

Obviously, you may not need your artist manager to fulfill all of these duties, as you may already have some of these needs met (such as a practice space or a recording studio where you feel comfortable). As a band, it is important to prioritize the needs of the group and search for those attributes.

Kurb Promotions Music Marketing Services Available

Saturday, August 29th, 2009

Need seriously professional online music business support?

My name is Matt Turner and my company Kurb specializes in online music business – marketing, management, strategy and business models for artists and organisations.

We do websites, design, online advertising, video promotion and production, email management, brand strategy, content marketing, administration . . . everything basically.

We tailor online solutions that are comprehensive and affordable. I run a team of staff in the Philippines, India, Bangladesh and here in New Zealand which offers insurmountable value in online music marketing to musicians in the US or Europe.

Our fees start at US$200 p/month which gets you 4 hours from me building your online marketing and branding strategy and 10 hours from our support team in design, social media, video, and content.

You simply won’t get this standard of service and expertise at this price elsewhere.

Contact me, Matt: kurbpromo@gmail.com

we are used to working with individual clients 1-on-1, but the service we offer involves me discussing what those clients need specifically for their campaigns.

Our standard package involves a 3 month campaign costing $US600 and that pays for 12 hours from me and 30 hours from my support staff over 3 months. It is in that time that I consult with the artist, agree on a number of priority services the artist will need and then execute.

Because we like to provide a service that is responsive to the needs of the artists, that’s why we commonly charge in such units of $200 for a months work that represents 4 hours form me and 10 hours from my staff each month.

Individual services that make up our campaigns consist of

Website + Blog set up + design: $US300
Covers website design, set up, blog, hosting + domain name for one year.

Myspace Promotion: $US100 p/month
This covers 3000 actions per month – friend requests, comments etc.

Youtube Promotion: US$500
This package Guarantees 25k+ views and also includes free “Basic Video Production”

Video Production Basic: $US100 // 1 day project
Supply your footage/images/mp3 and titles for your basic online video

Video Production Advanced: $400 // 5 day project
Supply your footage/images/mp3 and titles for your online music video
We can also shoot video as requested, also comes with 10k+ youtube views free

Website Promotion Package: $400
This involves an ad campaigns on Google and Facebook that guarantees over 100,000+ impressions and 5,000+ highly targeted and qualified visitors to your artist site. This also includes a Search Engine Optimisation campaign to get your site to the first page on google for a number of relevant search terms.

Artist Branding package: $200 p/month
This combines Myspace, Facebook and Twitter marketing with blogging, managing artist profiles, distributing content and developing viral and interactive fan management strategies – this is more oriented to managing social media promotion then actual marketing and promotion.

That’s a basic run down of most of the key services we provide. With the ongoing online music marketing service we often provide a lot more, however this group covers most of the significant services we offer.

we aim to provide a comprehensive online marketing and
management service for artists, which often means we help artists to
evaluate which strategies are going to be appropriate for them.

Immediately I’m recognising:

– You need an official website which will allow you to sign up fans to
an email list and interact with them regularly there, we provide
websites as well as email list management, and google website
promotion

– you want to promote your youtube. Our service can get you 10,000’s
more views on your videos as well as more subscribers and attention

– the 2 most effective techniques we are using right now are online
advertising and article marketing. From this technique we are taking
artist to being able to sign up new fans every day to their list
within 6 weeks.

– we have 3 video staff available who can edit and produce video
footage and video for youtube editing together video, sound, pictures
and titles with effects.

All this and more is covered by just $400 upfront payment. If you’re
happy with the service you receive you can pay a 2nd installment of
$200 to continue our promotion, if not, you receive all designs,
campaign data, and videos and are under no obligation to pay.

Best Music Marketing Service Company: Manage Online Promotion

Saturday, June 27th, 2009

Hi It’s Matt from Kurb, you’re checking out an article that has been written for the purpose of search engine marketing.

One of the many comprehensive, personal and affordable music marketing services we provide.

including:

online video and youtube promotion


Or email me, Matt: kurbpromo@gmail.com to talk about our cheap music marketing and online artist promotion options.


Music industry has created many land marks in the field of music and I would like to some information about this is the only field that has triggered many people lives music can be divided into to different genres of music from jazz to hip hop to blues and many I will be giving you some examples when you scroll down you can witness. The latest trend is the Internet music marketing, which has served much purpose, and many have benefited

I will like to tell you the first information is that never ever spend more on marketing than what you actually make in sales. Virgin had Started off Virgin as a record selling company. What did he do at the start to promote his company? He went round to concerts, festivals and music group meetings and handed out leaflets to everyone. He also placed small ads in free music papers and magazines. He had a trickle of custom, word spread that the company was faithful to its customers (being prompt and supplying hard to find records) and then the trickle turned into a torrent. He then had the idea of becoming a record company.

So without further a do, below will be an ever-growing list of free articles that you, the Internet music-marketing musician can use to promote your own songs. If you haven’t got your own songs, and you want to make them simply, easily and of course, be free to do, click here to make

Do you want to keep up-to-date daily with music marketing developments, have access to articles and ebooks? The is a free resource listing the easiest ways to sell and make money on your music site

Howe ever that is a good thing and puts you ahead by 90% of any contract business or label. Your creation, that you have spent many hours’ moulding- and you want to see your efforts noticed!

The best two tips of advice that any Internet music-marketing musician can be found on. Make sure that the site that you link points from is of relevance to your subject. If you have techno songs don’t think of linking to a site that has predominantly knitwear. Off topic sites will be a waste of time, won’t bring you in any traffic and will rank you poorly with the search engines. This is because your site will be classed as “artificially inflating” your link popularity and those links will be either ignored or your site will rank even lower.

Make sure that the site is good, and has some traffic coming away from it. At type in the search box the site you would like to look up and then see where it ranks, and how much traffic the site sees daily. Now you can pick topic specific sites that have some decent traffic. A good site would be it has a rating of 18,399. That site would be a good place to put your link, as it is music specific, and highly rated.

It can hunt for topic specific directories and hubs that will house your link. Can find your competition and can find some friendly/ non-competing web sites to help you.

As stated before the engines to rank your site than it is used for traffic building from the links themselves use getting the link into your site more. As one of their many criteria search engines will look to see who is linking to your site. To their understanding, if someone links to you then your site can’t really be that bad can it? Some of the main directories like has a pay to include your site after being reviewed by a human editor, so they sort the wheat from the chaff and this is another factor that is used by the search engines as they send their search spiders into these directories.

Not one Internet music-marketing guru will start with anything that costs. Banner ads don’t work, big ads on web sites do not work…there are a lot of out there, web sites who course they will, they won’t tell you that banner ad click through have plummeted drastically, they won’t tell you how to track a static ad because you can’t, therefore we don’t want to know that form of advertising.

Music is the part and parcel of every individual there is in the world who doesn’t like music they are the ones who has promoted music to the highest realm and promoting music has a lot of work its not only a one man show its many hands which make the show a success in the same manner many people join together to make the music marketing a grant success let music live in our hearts lets promote good music .

Music Marketing and Management Blog Update

Saturday, March 7th, 2009

Matt from Kurb Does:

Online Music Marketing

Small Business Marketing

Youtube Promotion

DVD Duplication

Cheap Graphic Design

Blog Promotion

EMAIL: KURBPROMO@GMAIL.COM // PHONE +64 27 6848250
You got to keep your blog updated.

I say it enough times! That’s why even if you’re busy and have other stuff going on like myself, you must make the time to pop in and update your blog because the mere regularity, frequency and recency of your posts are going to determine the traffic you’re getting.

I must admit I was having my doubts about music promotion there for a bit because the industry is taking a hammering and as I’ve said a lot of artists plain don’t get whats happening around them even though we’re actually well into the curve of these changes taking place in music and digital entertainment.

But then I get approached by these artists who I can see immediately that I can help. Don’t have a website? We’ll sort it out it’s part of the service. I can bring people to your website, to your myspace, to your youtube . . . then what?

We’re setting up aweber email management and we’re developing automated systems to deliver content to fans, engaging them, without drain on artists or artist marketing’s time resources. We’re developing funnels, and sales techniques, and thinking of how fan niches will be able to act i na way that contributes to artist revenue.

I meet artists who are already using ppc and online advertising and it’s great because I seem to have a real knack for this stuff, and I’m excited because after quite awhile, several of my artists are graduating to a point where serious promotion can actually begin because finally they have the platform in place to engage and test and tweak.

See helps also of course when everything’s paid for. Been spending a lot of time snooping around looking for coupons and ways to leverage online advertising, and my goal is to continually be able to access free advertising credits so I can just basically rain qualified traffic on artist landing pages and websites.

I have been running my first adwords campaigns for an artist release and I’m pretty happy with it. I’m using a whole different strategy than what I would with the gigs, in fact I’m just skimming cheap cheap 2c clicks so even $1 a day is buying 50 qualified clicks, so we’re actually trying to get serious now.

When I can sit down with a artist and say:

50 clicks costs $1

it takes 50 clicks to get 1 email sign up (a very conservative number for arguments sake)

1 every 20 email sign ups buys a song

So for every $20 you spend you’re making 69c.

Not too hot. Don’t worry, we’re still at the mouth of the funnel!

We optimize the site to improve conversion. We improve our proposition to encourage more people to sign up. We keep trying, maybe we can improve visitor sign up ratios, perhaps even double it if it’s as bad as 1 in 50 – baring in mind these are qualified targets who know what they’re looking for.

We spend $200, so after a few months, you’ve got 400+ people on your list, maybe more if we’ve grabbed people from mysapce, youtube and facebook promotions, google SEO and even more if we’ve improved on our abysmal 2% conversion rate. You’re half way to the 1k mark and you’re interacting with your list and providing valuable content with regular contact, both automated and spontaneous.

By this stage you would have to set aside some time for fan correspondence.

So you release another digital product, again, even if just 5% of your list make associated purchases

But I suppose this is where I’ve never explained the magic of how an internet marketer works their list. You’re not just going to be offering a song for $1 and getting a crappy 5% conversion rate and selling 20 songs. oh no no! You’re gonna work that list! For real!

You’re going to make an offer so awesome that they can’t refuse!

So even if you only convert 10% to sales and get .69c per sale, you’ll only have made $27.60 back on $200.

Still not that hot.

Now there’s a few things we could do. I don’t want to go to into it, none of my clients are at this stage yet, and I’m not to big on crystal balls.

But if it were my busines I’d look at:

– .69c is jack all. We need to find products that make higher margins and are perceived as higher value.

– we have 400 people who have given permission for us to contact them. Let’s evangelize them, let’s turn them and motivate them into people who will sign up more people. Agin, killer propositions, killer incentives.

– we examine how authentic or credible it would be perceived if the artist was to begin promtoiong affiliate offers, we have to examine and research what appropriate affiliate offers exist that could work within a artists brand.

– killer content, killer branding will drive fan interaction and development but we can only present and distribute content, we can’t create authentic primary content for you with out y’know . . . you need dedicated support staff for that.

So this is really important. In the same way it’s pretty useless trying to promote music online without an adequate platform, why even try and plant a viral marketing seed without a garden?

Having developed a core fanbase, managed from email, you have a launching pad, a tinderbox from which to start a viral fire.

And finally the conclusion I’ve been getting at – If you then spend another $200 over several months and build your fan list to 800+ and then offer them a new product that 10% go ahead and purchase and your total revenue from sales would be $55.20.

We don’t want to get too carried away, but if you’re willing to put the ground work in first, and after 6 months you could convince 20% of 800 email list members to buy your album DIRECTLY FROM YOU for only $5 – you could make $800 right there and that’s sounding a bit more like it.

So although your promotions budget stays steady, you’re revenue is growing – that’s without any fancy viral engagement affiliate high value incentive type ideas – because you’ve maintained a connection with fans, you’re developing relationships without getting pushy to make the sale.

Again, little less crystal ball please, but – there will be a tipping point if you are succesful in engaging your list, oh and that other thing, you’re music is actually really good.

It’s important to mention but remember my job is not to tell you whether your music is good. It’s to try and make money from it. And it doesn’t matter in fyou’re not the greatest musician in the world if your character and authenticity shines.

So just a few more things before I wrap up:

Another thing I’m working on is mastering RSS plug ins, so my artists don’t have to maintain multiple blogs, and in future staff will be able to perform quick rewrites to avoid duplicate content penalties.

Duplicate content is not the worst thing in the world, but y’know, it’s good to do what you can, if you can.

And finally:

The tone of this blog, especially these diary posts, are to look into the day to day stuff I’m actually doing, and what I’m actually thinking.

We are seriously moving to different business structures, attention and trust based economies. You won’t have to pay me. You just have to trust me. Same with your fans.  If you can be patient and accept the delayed gratification, forget about selling stuff, by creating trust and authority to the point where you have the attention of 1000 people who care what you say and think, there’s going to be far more interesting ways to get paid and paid more that 69c per song sale.

Why am I even dealing with artists who want to sell songs?

69c? Who cares about .69c?

Okay, I gotta get back to tweaking my sites and making them all fresh and lovely for all my visitors.

Talk soon, Don’t forget to email me matt kurbpromo@gmail.com for music marketing services – $500 for 3 months!

Success In the Music Industry Business as Musician, Band or Artist

Monday, January 12th, 2009

So you want as career as a music artist? You want success with your band?

You’ve finished recording your medium and it’s the “best” – it deserves to be heard by the concern and you’re deserving of the adulation afforded to the creation of such a masterpiece! Of course, you know in your own mind that it won’t be easy to embellish a star. After all, everyone says that the music business is difficult’. But hey, you’ve got what it takes, you’ve got talent, and this rattling is a great medium – all your friends and family agree – so what can possibly stop you? What indeed…?

Few people outside of the Music Business hit any intent just how difficult it is to survive, let alone succeed, in the ever-changing and unforgiving concern of entertainment. Being a performer is much, much more than only writing, recording and performing.

And few people hit any intent of what is involved in the recording of a good sounding CD, of the time and effort involved to intend that polished sound that every artist who ever produced a demo aspires to create.

Don’t be fooled by inane rubbish like Pop Idol or X-factor. Not only do these sort of programs give a totally false impression of the reality of the music industry, but they totally undermine the integrity of it! And just for the record, I don’t dispute the obvious talent of some of the participants, but the ends do not justify the means! It is indicative of just how low we hit sunk as a gild that we are happy to watch and laugh at ‘hopefuls’ who clearly hit no talent at all, make embarrassing fools of themselves because they rattling think they do hit the talent.

Then, when the competition proper rattling gets going, we crapper watch the music business do what it does best, that is, chew up and spit out varying degrees of talent live on our screens in the name of TV entertainment!

The programs are designed to maximize TV ratings and to manufacture a “Pop Star” who’ll be long forgotten in 10 years time. Of course, they’ll say that isn’t so, but then, they would, wouldn’t they!?

We live in an “Instant Fame” society. Celebs and their lifestyles are thrust in our faces 24/7 and far too many people, particularly but not exclusively the young, think fame crapper be achieved. They are fed the belief that it’s possible to give up the day job and embellish a star. In reality, it’s virtually impossible. For a greater insight into the realities of the Pop world, check out the Simon Cowel book “I don’t mean to be rude”.

Being a musician, an artist, is a vocation. It’s a way of chronicle in which everything and everyone else, absolutely everything and everyone else, take second place. Musicians are selfish – they hit to be by definition, and I know because I am one.

It’s about “The Journey” (much like life) – the journey of self discovery that starts when you realize that being a performer is what you poverty to do, continues and evolves as you make music and friends along the road, experiencing the highs and the lows and culminates in the realization that the journey doesn’t hit an end because you’re always seeking to do something new, always forging new ideas – seeking to write ‘The perfect song’ or ‘The perfect album’. But a word of warning, if you’re fortunate enough to find success, the pressures and the demands will embellish greater, they’ll not intend less!

You can’t do it on a “part time” basis and expect to follow beyond a bit of fun at amateur level (not that there’s anything at all wrong with that). So, if you rattling poverty to ‘succeed’, the rattling thing that you hit to accept is… that you probably wont’! And that isn’t as crazy as it sounds!

You see, the most essential thing in music is only that you love doing it. It’s a way of chronicle that’s in your blood, in your soul, and it takes precedence over everything else. And as mentioned earlier, it’s about the journey.

Now, I can hear you saying things like; “That’s all correct for you to say, you’re in the music business”.
Or maybe you’re thinking; “Well I hit all these attributes, but how do I pay the bills and still make my way as a musician?”

Yes, I am fortunate enough to be involved in music, enjoying moderate success and recognition in a specific music genre. But what I hit learned is, that success is relative.

My chronicle and everything in my chronicle revolves around music. But over the years, and particularly in the early days, my private chronicle and finances paid a rattling heavy price.

Being involved in music is about being in it for the long haul, not the short constituent – you don’t even consider the short term. Ask most musicians and they’ll tell you the impact is a painful one. When I hear young musicians say they’ve ‘given up everything to be in music’, my state is, that they hit no intent what “everything” is!

Being a performer requires many things, many attributes. Selfishness we’ve already mentioned. Stubbornness is a key factor to – you just hit to keep going, then there’s dedication, passion and belief. An acceptance that there will be a lot of hard times. You must be prepared to give everything and more, and even then, even with all those things, if you’re not ‘in the correct place at the correct time’, success crapper still pass you by.

And thru all this, you keep smiling. You don’t question why you’re doing what you’re doing or the cost of it in broken relationships and heavy debt. You just keep going because music is such a big part of you!

The digit remaining prerequisite for a performer is an understanding and supportive partner – without whom you’ve no chance at all. Reminds me of the old joke: What do you call a performer without a significant and supportive partner? Homeless!

So, finally, what’s the difference between a performer and someone who wants to be a musician? It’s simple. A performer is someone who gets on with it. They step outside of the box of conventional 9-5 and all that goes with it and live the chronicle and all it entails. They probably won’t make it big, but they define their own success and whatever happens, they’ll never retrograde sight of why they’re doing what they’re doing.

And someone who wants to be a musician, a star? Well, they’re unable to do the above!