Posts Tagged ‘content’

Blog and Web Content to Develop Web Property and Business Online

Friday, August 12th, 2011

I am still getting more leads but I’m not really too worried.

You could call that negligent customer service and there’s a good argument for that, but my argument is that sales really only helps the business short term, and doesn’t help at all if you’re unable to see the bigger picture. I need to make sure my clients pay their bills, and I need a clearer vision of how things could play out in the next 10 years before I go tearing off in one direction or the other.

That’s why I love blogging for nutting this stuff out. Making that extra sake for an extra few hundred bucks, sure, could be the start of something much bigger, but how big do you want to get? So big that you’re always trying to make an extra few hundred by fitting that last job in?

It’s better to have a plan to disentangle yourself. Which can take many directions, but this after all is a business and promotions blog, so it’s probably smarter to discuss how we can live more productive, profitable and stress free businesses than curtail our standard of living.

I’m focused right now on web property. It’s a broad premise – a veritable garden of possibilities for growing new business.

So from amongst almost 80 sites I own, I’m developing a bunch of websites I’ve picked out as having a long term advantage, because in promoting them, I’m promoting a service I can offer, I’m creating opportunities to get paid through advertising, and finally, the asset value of the website. If I can’t sell something off it for whatever reason including being too successful elsewhere, I can still make money advertising, and failing that, sell it.

In ten years time, my prize specimens such as graphic design cheap could easily be worth $10,000. That’s the value of prime real estate.

Securing some advertising recently totally randomly made me realise there’s a future here, because if I build these now, in 5 years time they could be just humming away making a few dollars a day – 20 of them, I just have to renew my domains and hosting.

At the moment I’ve just been blogging away and it takes a lot of time. I’ve been looking at outsourcing freelance writers, but it is so much about building brick by brick, that’s why I see the need for more skilled writers who can look at the sites we’re trying to develop and contribute articles that people want to read.

The question is whether paying outsourced people $5 an article is really going to help in the framework of developing these websites. Well that’s why we focus on the websites we are trying to leverage for further earnings elsewhere. Auckland Pirate website and our video production website – well in fact music marketing and auckland colour copying also, then modelling and our artist websites – there are all motivations that exist there beyond just covering $5 to pay an outsourced freelance writer.

Will $5 paid to a writer eventually come back in advertising? I think we need to be more aware of where our advertising revenues are coming from, that way we can post articles on the relevant sites and see some returns from advertising. Finally, it’s the sites that one day we know we will sell or put to gainful employment otherwise.

I guess that’s why the graphic design site and the youtube promotions site are candidates to eventually be sold, because with graphic design it’s very demanding for the money you make, while on the youtube promotions site, I can’t advertise through google becuase I’m using “youtube” a google trademark. But what’s a little spending on articles if you sell up for $10k and manage to get some advertising and/or services running – albeit modestly in the years it takes for it to gain value?

I think there’s a bigger point to be recognised about reinvestment also.

So it’s my job to develop these sites. I am already using web design and blog design to develop the presentation, but because hiring writers is cheap, and more importantly, it makes me say . . . blogging is taken care of – well, what do I do next once I hire writers?

At the moment I am spending at least 10 hours blogging a week. By spending $50 on writers, and a few hours on editing, I am still geting the same amount of content out there. But I need to get decent content people want to read.

Just as this advertising deal I got comes up, it raise the idea of having quality material for an audience, having someone who you can work with to go with a story that you know will work. I was looking at new zealand writers because they could provide articles that would interest new zealanders. We could use this blog to post generally topical items, just to get local visitors aware of what we do.

By posting about adidas jumpers or happy feet or anything that is really topical in new zealand, visitors will come, see we do cd dvd duplication, video services, cheap printing etc, and then we’re building the brand.

We really have to identify the site because we would quickly flip the blog to quality content – we couldn’t have one random bad post, the metamorphosis from spammy poor content caterpillar blog to social media destination butterfly won’t work if you interrupt the process.

Where can we focus higher quality effort? These are the sites I am working on – upgrading presentation and adding blog posts – for more business, advertising revenue and a decent sale price

pirate birthday videos
music video marketing
viral video marketing – explosions
Auckland copying.
NYL / modelling video talent
artist sites

as far as I’m concerned, music marketing has crossed the line into higher quality content, but it’s a hard one to get writers to understand what I do.

But if I could get quality new zealand writers . . . and stage it as a me vs. them panel type situation where I get them to lay out their assumptions and research and then address it, such as ” is buying twitter followers, facebook likes and youtube views a smart move”. It’s a whole different approach in finding something worth writing about, first.

This works for pirates also because of what I want to do with this site.

Just remember our services are available in grey lynn, ponsonby, westmere, sandringham, pt chev, mt albert, mt roskill, mt eden, epsom, newmarket, kingsland, eden terree, newton, parnell, remuera, hillsborough, three kings, royal oak, greenlane, herne bay, freeman’s bay and all over auckland and new zealand.

We also offer cheap auckland printing and photocopying, banners and posters – a2, a3, a4, a1 printing and posters.

Cheap Video Production and Content for Online Marketing

Saturday, August 7th, 2010

Kurb promotions in Auckland provides a range of affordable marketing and promotions services with great service – CALL 027 684 8250 begin_of_the_skype_highlighting 027 684 8250 end_of_the_skype_highlighting begin_of_the_skype_highlighting 027 684 8250 end_of_the_skype_highlighting /// EMAIL:

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cheap copying auckland – including distribution and graphic design

online marketing packages

cheap video production

Well recently the business activity I’ve been involved in has taken a turn, because I’ve become active about growth.

There were always so many areas I wanted to pursue but I decided to get clever about it.

Postponing the shop til march. Getting a marketing assistant. Opening the new income stream. Deciding that now the direction is very content focused. That is current income streams are settling down and the processes are being handled.

So now I’m looking at new directions which are the agency long term and the shop short term. I’ve explored in depth possible approaches to building from primarily the music marketing offerings to video and other marketing packages all the way up to agency level.

I’ve felt if then my main focus other than establishing the physical commercial space in march next year is simply content, strong content that showcases my skills. This is creative as well as business.

I believe at some point I will get much better at this and I will begin attracting some attention both for art and business. I think it will take at least a year.

At the moment I’m back posting a lot of blogs but in future I might be focusing on quality content rather than just bashing ideas out.I still don’t see how any could be as effective as having a video getting viral build up and exposing me to tens of thousands of people of which it only takes a few to decide they want to go further with what I’m doing, or it might connect with a real audience who support me. Who knows.

But if I get good ideas for blogs or videos I will be posting them quickly as I build up time and resources. This increases the chance of one video going viral – i don’t mean big viral, I mean big enough to have 3 people say, yes, they want a $1000 video campaign. Each video keeps the thing rolling also.

The opportunity to make videos and write blogs that are ready to get a lot of attention, that’s the point I’m at now. A blog, if you get the chance, but a video is far more likely to make a difference.

It just comes down to showing you’re capable of creating great content and sticking a price tag on it.

Becoming known, and then the connection being made for discs, printing, my newsletter and products, the agency, book me to play a gig, have me dress as a pirate, whatever!

When people realise they can book ME to be the pirate, I’ll quickly have to put the price up to $400 to meet demand.

Every week: gigs to play, pirate parties, shooting a video for me and maybe for a client, plus managing promotions, service points, and an agency. I might need more managerial help in the areas such as promotions, service point and even agency (which is client videos and marketing) so I can focus on gigs on the weekend and getting videos done during the week.


I do have to arrange to keep developing secondary sites.

I have to look for opportunities for the high risk strategy, and minimize risk from all risky strategies

I have to prepare for my shop

Video marketing is something I’m looking to develop with my business because it can be developed as a service as well as provide an opportunity to extend your brand and create powerful dynamic and compelling content that is effective for branding, viral marketing and various profitable attention economy based marketing.

The attention economy is based on extracting value from large volumes of attention. This is basically how advertising works, when you are able to offer the attention of a large captivated audience it becomes a valuable commodity.

Whether through advertising or sponsorship arrangements, the business proposition exists that when enough people are watching, you have the ability to use that attention to create a proposition and advertiser or similar partner would be interested in.

Also, when you provide video marketing and video production services, like many marketing enterprises, you harness the power to promote yourself and get exposure simply by the very nature of your business.

In my case I’m developing a showcase for my key businesses – my video services won’t replace my CD and DVD duplication services or the Auckland printing fulfillment we offer, but they can help accentuate it in a creative and brand promoting way.

By doing a regular video show talking about the clients we’re doing work for.  Each fortnight to start with we’d do a short online video segment on what projects we were working on so in this way, a new branch of our business is helping to continue, support and maintain our core business activity, but is promoting our new venture simply by the act of producing such video content.

Seriously, it’s about understanding our clients are on a small budget and we provide this service to them. Having a pretty girl available to talk about their boring product is a small way to make a big difference to a cheap online video.

And I also personally believe that when we have a good roster of talent who provide a great energy on the screen, then we’ll have a great product that we can offer which will be profitable as we build to bigger and better opportunites for the talent, models, actresses etc. we work with.

But first up I’d really like to do a regular spot on youtube where I use the video work we’re doing and the girls available to do a little presentation on what clients that we areworking on projects for are doing.

That way, each week when we’re working on a CD or DVD launch or promotions for an event we can also promote this online through our youtube videos so that our main clients who pay the bills around here are at least getti g well looked after and are benefitting from free exposure as we attempt to build our brand not only promotin our main clients but also providing a valuable source of media on what underground content and events are available.

So yeah just to finish up – lots of opportunities online for those who want to work at it but actual opportunities to get paid and make money – like soon – getting into the business off online video services.

Kurb Promotions Music Marketing Services Available

Saturday, August 29th, 2009

Need seriously professional online music business support?

My name is Matt Turner and my company Kurb specializes in online music business – marketing, management, strategy and business models for artists and organisations.

We do websites, design, online advertising, video promotion and production, email management, brand strategy, content marketing, administration . . . everything basically.

We tailor online solutions that are comprehensive and affordable. I run a team of staff in the Philippines, India, Bangladesh and here in New Zealand which offers insurmountable value in online music marketing to musicians in the US or Europe.

Our fees start at US$200 p/month which gets you 4 hours from me building your online marketing and branding strategy and 10 hours from our support team in design, social media, video, and content.

You simply won’t get this standard of service and expertise at this price elsewhere.

Contact me, Matt:

we are used to working with individual clients 1-on-1, but the service we offer involves me discussing what those clients need specifically for their campaigns.

Our standard package involves a 3 month campaign costing $US600 and that pays for 12 hours from me and 30 hours from my support staff over 3 months. It is in that time that I consult with the artist, agree on a number of priority services the artist will need and then execute.

Because we like to provide a service that is responsive to the needs of the artists, that’s why we commonly charge in such units of $200 for a months work that represents 4 hours form me and 10 hours from my staff each month.

Individual services that make up our campaigns consist of

Website + Blog set up + design: $US300
Covers website design, set up, blog, hosting + domain name for one year.

Myspace Promotion: $US100 p/month
This covers 3000 actions per month – friend requests, comments etc.

Youtube Promotion: US$500
This package Guarantees 25k+ views and also includes free “Basic Video Production”

Video Production Basic: $US100 // 1 day project
Supply your footage/images/mp3 and titles for your basic online video

Video Production Advanced: $400 // 5 day project
Supply your footage/images/mp3 and titles for your online music video
We can also shoot video as requested, also comes with 10k+ youtube views free

Website Promotion Package: $400
This involves an ad campaigns on Google and Facebook that guarantees over 100,000+ impressions and 5,000+ highly targeted and qualified visitors to your artist site. This also includes a Search Engine Optimisation campaign to get your site to the first page on google for a number of relevant search terms.

Artist Branding package: $200 p/month
This combines Myspace, Facebook and Twitter marketing with blogging, managing artist profiles, distributing content and developing viral and interactive fan management strategies – this is more oriented to managing social media promotion then actual marketing and promotion.

That’s a basic run down of most of the key services we provide. With the ongoing online music marketing service we often provide a lot more, however this group covers most of the significant services we offer.

we aim to provide a comprehensive online marketing and
management service for artists, which often means we help artists to
evaluate which strategies are going to be appropriate for them.

Immediately I’m recognising:

– You need an official website which will allow you to sign up fans to
an email list and interact with them regularly there, we provide
websites as well as email list management, and google website

– you want to promote your youtube. Our service can get you 10,000’s
more views on your videos as well as more subscribers and attention

– the 2 most effective techniques we are using right now are online
advertising and article marketing. From this technique we are taking
artist to being able to sign up new fans every day to their list
within 6 weeks.

– we have 3 video staff available who can edit and produce video
footage and video for youtube editing together video, sound, pictures
and titles with effects.

All this and more is covered by just $400 upfront payment. If you’re
happy with the service you receive you can pay a 2nd installment of
$200 to continue our promotion, if not, you receive all designs,
campaign data, and videos and are under no obligation to pay.

CD and DVD Duplication in a Digital Age

Friday, March 20th, 2009

Need cheap, fast CD or DVD duplication in Auckland – or for free delivery within New Zealand check out’s kurb’s range of cd dvd duplication services

Or call matt at Kurb on 027 684 8250
In recent years we have witnessed the closing of record store giants -Tower Records, the Virgin Mega Store locations, Sam Goodie, Warehouse, Circuit City, and more – punctuating the fact that online music stores are the future of the industry.

I work in the manufacturing department at TuneCore, a company whose primary function is online distribution of digital music. Though, as an industry, we have reached a largely digital age of music, part of my job is assisting musicians with the manufacturing of a physical product. In a world of MP3s and iPods, what is the relevance of the once standard compact disc and its packaging?

There are pros and cons to having a collection of CDs. Living in a small apartment in New York City, owning even 1,000 CDs would considerably limit my shelf space. I have a few CDs that I like to hold onto but, like many people, when I get a new CD I usually end up ripping it and tossing it.

Despite this shift in consumer habits, CDs retain a certain functionality that is missed when music downloaded or streamed.

It will be hard to replace CD sales at the merch table at your live shows, or giving them out as Promos (you can’t hand some one an iTunes download).
As an alternative, I do personally believe in the future of download cards, they are not yet as widely accepted as promo CDs. It’s a card. It has the band’s cover art and name and the title of the record. A website, and a code. You go to the website on the card, enter the code, and down load the record. This way you have something physical to sell, or hand-out. They are not yet as widely accepted as promo CDs but, download cards could help bands acclimate to the new online era.

For some things there is no substitute to getting CDs pressed. There’s a sense of presence when you hold cover art in your hand or when you see your your collection displayed on a shelf. There is something meaningful in holding a CD case, complete with the images and words that the artist intended you to have, that makes you want to pop the disc in and have a listen – like a present that wants to be unwrapped. It’s one of the most modern and popular forms of art, and to me the “complete package” of a record, the object, is extremely cool.

There is also an idea of permanence attached to the physical album. There is the appeal of archiving “this record will be here long after I’m gone.” A well-cared for CD should last over 100 years.

Downloads and streams are how I get allot of my music. Their convenance seems incredible if you think back to what one had to do to get music 10 years ago, but they have a disposable feeling – like their cousins, streams – you can’t hold them.

Content Management: CD and DVD Disc Duplication

Wednesday, March 18th, 2009

Need CD or DVD Duplication in Auckland / New Zealand cheap and fast?

Check out our CD DVD Reproduction deals here: Cheap Disc Duplication

Or email: or cal: 027 684 8250

Over the last years, most important media devices used to be CD and DVD as they were the one which took the place of cassettes and video cassettes. And may be the newer technology may also play a different role by taking part of these CD and DVD discs.

Earlier CD and DVD were produced only on a large scale but the introduction of CD and DVD writers people used to use it for storing content and transferring it to their friends and family which increased piracy as the time gone. As it was easy to copy a disc without much work.

Earlier it was tough for musicians and content producers to use these discs for their content sale as it was costly at that time since it was made in a disc replication plant by pressing from a glass master. As we know Internet also came into existence and was most popular for data transfer. After this the cost of these discs came to real low price and even those of duplicate discs.

Internet became popular as the days passed and the value of these CD and DVD kept decreasing. It became hard for sellers to sell these discs as internet was already there to give them a hard competition. Nowadays, hardly someone brought a CD or DVD. Sellers keep trying to give new offers on these discs to attract people to buy them. But even then for physical use most of the people use pirated discs as it’s of much low price than the original discs. They use to make the discs attractive for people.

Even when these CD and DVDs are not of much value, some of the people doing piracy still use it as a storage device to transfer their content as it not much costly and even people love buying these at low prices. They even earn more connections with these pirated discs.

Hence, these Discs are sometimes of great value that’s why most of the people use it as it gives them marginal profits instead of its declining sales. They work on to provide you the Discs at lowest price so that you would love to buy it. Traditional content providers used runs numbering 10,000+ which were suited to the manufacturing companies of CD and DVD. But nowadays there are only 2,000 units and it’s easy to find the best duplication service that too at a competitive rate.

That’s why if someone is using a duplicated content may be the music company or a musician they are just promoting their content at a lower price. There are also several ways to carry out these duplications enabling easy transfer and presentation of data. It’s only you who needs to know that the disc you are selling is original or just for the promotion of the content. There may be some people who may give it to you at low cost just for promoting their content.

Content Marketing and Social Media Predictions for 2009

Friday, December 26th, 2008


Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be.

We reached out to the Junta42 community, as well as the Junta42 Top 42 bloggers, to get their take on what the new year would hold for content marketing and social media.  As you will see, lots of opportunity amidst great uncertainty. Just the way we like it.

Thanks to those who contributed. Some truly outstanding expertise (and frankly, free consulting from some of the best). If you don’t agree or would like to add yours, please do – and pass this along to any marketing folk you know.

The Junta42 Top 42 Bloggers

Name: Paul Bradshaw, Online Journalism Blog
Prediction: Marketers will get cheap. Budgets will be tight, which will make for more creative experimentation and rough-and-ready projects. As a result they will realize that polished product doesn’t work online. They’ll also be more concerned with analytics and measuring success, and we may see the development of more uniform models of measurement than we’ve had so far.

Name: David Meerman Scott
Prediction: Unfortunately, I have a bit of a dire prediction. But first some background.

Many marketers have now discovered Twitter. That’s a good thing. And many marketers are using Twitter in very interesting and useful ways. However I’m seeing more and more Twitter feeds created not with a person’s name “Mary Smith at Acme Products” but instead the feed is created with the company name instead “Acme Products”.

While I’m sure that some people may want to follow their favorite company, I’m seeing many of these feeds as a derivative of spam because they just prattle on about their products and services all day.

Twitter is not an advertising tool.

I predict that in 2009 there will be a backlash against company Twitter accounts and either the Twitter community will need to self-police or the good people who run Twitter will need to make rules.

Name: Frank Martin, Marketing Magic
Prediction: Brand marketers will be exploring or building their Social Media presence in an attempt to further their messages and to boost the cost effectiveness of their marketing expenditures. They will continue to struggle with the lack of control over the content, which will push them to preach “living the brand internally. NOT a bad thing!

Name: Cimarron Buser, Texterity
Prediction: Combining traditional media with electronic media will increase. For example, in the print magazine world, the print magazine, website, newsletters, and digital editions for desktops and mobile devices will all be used to increase engagement with the reader. Interactivity is growing: not just “user contributed content”, but also allowing polls and commenting to seamlessly interact with a site or digital magazine, and then show up (again) in a print version.

Name: Giles Rhys Jones, Interactive Marketing Trends
Prediction: Distributed Eventing
The creation of an event to reach a few people, then the filming and merchandising of that event nationally, regionally and globally through both broadcast and digital channel to reach a much broader audience.

Name: Marcus Grimm, Nxtbook
Prediction: We’re a digital magazine and digital collateral provider, so it makes sense that I’d predict continued growth in that arena. But aside from my own bias, the stars are well aligned for that prediction: In a tough economy, dollars will always flow from expensive projects with unclear ROI to less costly initiatives with a well-defined ROI. For marketers, digital magazines and collateral do just that.

Name: Paul Dunay, Buzz Marketing for Technology
Prediction: I think you will see more companies acting like Media companies and even launching their own media properties based off of blogs, communities, and wikis they set up over the last few years.

Name: Scott Monty
Prediction: Content will be more focused around conversation than messaging. Brand marketers will begin listening to what their customers are saying and will be able to reply in an authentic engaging manner.

Name: Sally Falkow, co-developer of PRESSfeed
Prediction: News articles with images and video syndicated in RSS feeds should be a big part of brand marketers’ strategy in 2009.  The most clicked items on a Universal search results page are images and news. Americans are showing more and more interest in RSS.  ‘What is RSS?’ is on the top ten list of questions searched in the Google Zeitgeist list for 2008.  Brand marketers should take advantage of this increasing interest in RSS.

Name: Michael A. Stelzner, author of ‘Writing White Papers: How to Capture Readers and Keep Them Engaged’
Prediction: Social media is the new frontier for marketing.  I predict a “gold rush” will take place as businesses quickly secure their spots in the social media frontier.

Many will rush to put up their Twitter sites and attempt to leverage LinkedIn and Facebook groups to further interact with their clientele.

These sites will be used to drive traffic to free content offerings, such as white papers and ebooks.  DON’T MISS OUT.  Get your social media plan underway now! You still have a first-mover advantage.

Name: Scott Howard, ScLoHo
Prediction: In 2009 the smart brand marketers will reach out via text offers and Twitter offers to the college aged crowd, money saving offers that they can use repeatedly to build brand preferences for the future.

Name: Jason Falls
Prediction: While I’m not optimistic many will catch on to this in 2009, some will. Creating and distributing branded content will have to focus around something other than the brand to be optimally successful. Whether it’s a lifestyle, peripheral niche topics or by championing a cause or position, innovative brands will start to provide engaging content that allows them to intertwine the brand rather than push it as the primary selling point.

Name: Jacob Morgan
Prediction: It’s no secret that social media is going to be a killer way for brand marketers to distribute and create their content.  I think the main challenge is going to be how to measure the value or “ROI” on social media efforts and how to replicate social media successes.  I am hoping that 2009 will bring about the integration of traditional media, social media, and search.  Once a company can master the integration of all three, they will have a killer campaign.

I think we are also going to see Twitter blow up in terms of users – be prepared for a lot of spam and a lot of junk.  The quality of Twitter and it’s ability to filter spam is definitely going to be tested.  We are already seeing some of this now.  Truth be told, 2009 is going to involve a lot of testing and trial and error for brand marketers.  There is no formula for social media success.  However, we are also going to venture into an exciting time where companies and brands are going to try new things that will hopefully lead to case studies and examples that can be applied across the industry.  Will we see a television commercial mention a corporate twitter account?  We’ll see.

I’m hoping that in 2009 companies and marketers will really see the value in building relationships with their users and customers through social media.

Name: Karthik Murali H
Prediction: Embracing Web 2.0  with social networking and bookmarking sites will be the route most brand marketers would take and it seems the most obvious economical choice in the current scenario.

Name: Toby Bloomberg, Diva Marketing
Prediction: I hesitate to make predictions so instead here are a few “I hope the brand marketers get it” wish list for 2009.

I wish that brand marketers would realize that building relationships via mobile is not pushing ads but providing valuable content that can be customized a la iPhone apps.

I wish that brand marketers would understand that to build trust means to participate with customers within the social media communities/blogs. It’s not “social” until there is an exchange.

I wish that brand marketers would take the time to develop internal communication processes (that crosses silos) to support social media strategies before they launch social media initiatives.

Name: Dan Thornton
Prediction: Social Media Marketing will become a more mainstream approach, with a better understanding of how ROI is driven both directly and indirectly – this means an influx of brilliant examples, but also of the worst examples of jumping on something without investing the time and resources to understand it properly first.

Technology wise, Twitter will be officially mainstream, and will have monetized in some way, so I’d expect a rush of companies using whatever appears as a short term, low effort way to get into the buzz around micro blogging.

I’d also say video will continue to become more and more utilized – both as a publicity tool, but also as an interaction tool using sites like Seesmic, 12 seconds or mobatalk as ways to actually engage with people and provide a way for conversations to form via video.

Name: Mark Brownlow
Prediction: 2009 will see more brands providing opportunities, tools and experiences that allow or encourage others to create and distribute content on their behalf. It takes a leap of faith to let go of control of the final content or message. But that control started to decline from the day someone said, “hey, let’s connect these two computers together.”

Name: Marc Meyer
Prediction: I think  brands will take more ownership of the content they create this coming year, but I think they still don’t understand how to best reach the consumer. As many strides as we have made with social media this past year, much needs to be done for 2009. With that said, look for more cross promotional content creation this year as well.

Name: Rick Liebling
Prediction: This may be more of a hope than a prediction, but I’d like to see more marketers empower employees across the company to be content creators.  If I’m a fan of a car company, I want to hear from designers, engineers, assembly line workers, sales, you name it. Have them participate in a group blog network, or on Twitter, whatever, the platform doesn’t matter so much, it is the passion of the people that work for the company that really make the brand. Push that passion out to the consumer in an authentic manner and you’ll create fans.

Name: Becky Carroll
Prediction: I believe that brand marketers will put more resources into having their customers help them create and distribute brand content. As consumers are tuning-out traditional advertising and marketing efforts, they are turning to their peers for advice and recommendations. Brand content that is created and distributed by peers who are evangelists for the brand can have significant impact not just on branding but also on sales and customer loyalty.

Name: Patsi Krakoff aka The Blog Squad
Prediction: In 2009 we’ll see more brands developing a personality or a persona to represent the core values of the company. This ‘persona’ will be responsible for most of the brand’s blog content and social media messages.

Cutting edge companies like Razer, the computer gaming hardware developer, have been using their founder, RazerGuy, as spokesperson for years. Other brands will find or create a persona to embody the spirit of their company. How else can companies connect and build relationships unless there is a person with a real personality?

As The Blog Squad, my partner Denise Wakeman and I have realized the importance of ‘persona’ to connect with people and to represent what our company does. Fortunately, we’re real people. I pity those companies that are going to have to invent a persona because that will never work as well as authenticity.

Rohit Bhargava hit the nail on the head with his book Personality Not Included. I predict that 2009 will be the Year of the Personality!

Name: Brian Solis
Prediction: Brand marketers will continue to experiment with existing and emerging forms of social media, concentrating their efforts substance and distribution and not frequency (maybe that’s a wish and less of a prediction). Content syndication aka Social Syndication is key for rising above the noise and connecting with the very people who can benefit from your words, thoughts, ideas, and passion. Social syndication will also require aggregated monitoring of all activity in order to not only “push” content at people, but also provide a hub for viewing, analyzing, and responding to their feedback, where those individual conversations transpire. We will also see integrated dashboards such as PeopleBrowsr and 8hands tightly intertwine the distributed web to enable true participation and cultivation of genuine relationships across diverse communities. The social web will expand and contract in 2009, but we will also gain access to the very solutions that will make the real and online world a much smaller place.

Name: David Reich, Reich Communications, Inc.
Prediction: Marketers will continue to experiment with social media in 2009, although they may not get into it as deeply as they might have hoped before the financial meltdown.  But tight budgets might work in favor of trying social media, since programs on various platforms, especially blogs, need not be costly to be effective at reaching and engaging customers.

Name: Rick Burnes, Hubspot
Prediction: In 2009 brand marketers will

  1. create more, higher-quality content
  2. become more respected as a source for content

Name: Neil Perkin
Prediction: 2009 is going to be a hugely challenging year for everyone, but the transition of all media streams to become social is a permanent change meaning that more and more brand owners will need to adopt distributed networked models over destination models. The challenging environment will see more focus on ROI, a desire for greater definition, and the rise in new forms of context.

Name: Ann Handley, MarketingProfs
Prediction: In 2009, an increasing number of journalists find themselves out of work at traditional newspapers, which continue to struggle with sustaining their business. Good news: the writers find a home as “content producers” and “content managers” on the corporate side, in companies of all shapes and sizes.

People who are trained as journalists are specifically geared to helping companies execute on their 2009 marketing strategy, which is to become trusted sources of information within their specific industries. They can help companies see the wisdom of talking less about the company itself, and more about solutions they can help their customers with. They are wonderfully creative in developing interesting and compelling content.

Advice: If you are thinking of increasing your content play in 2009, hire a journalist.

Name: Mark Nagurski
Prediction: 2009: The Year Small Business Comes Out to Play

If 2008 was the year that social media went mainstream, then 2009 will be the year that small businesses and micro-brands start using those very same social media  tools to make and distribute their content.

Take a sneaky peek outside the online bubble and for a sizable chunk of the small business world, the term web strategy still refers to a 4-page brochure website and a Hotmail address. And the small business world is a sizable chunk of the bigger business pie.

But the growth of social media and the importance of search have helped to democratize the tools needed to go beyond static sites and create and distribute content. Blogs are free, YouTube hosts your video for you and RSS makes syndication really simple.

So as individuals become increasingly familiar with these tools in their own personal lives, they will begin to play and experiment and otherwise dip their toes in the content creation waters in their business lives too. Some will take to it and some will prefer the seeming security of the status quo beach.

Either way, just as the trend junkies and early adopters begin to sound the death knell for blogging, podcasting and anything else established B.T. (before Twitter), 2009 will see us welcoming the early majority to the party.

It should be some party.

Name: Paul Gillin
Prediction: I believe 2009 will see the beginnings of a new approach to corporate blogging that is more genuine and open. Corporate Blogs 2.0 will admit that fallibility is not a sin and will trust their customers to help them make their businesses better.  The few businesses that have taken a risk and bared their souls have found that their transparency engenders sympathy, trust and support.  The business world will experience a great deal of pain during the first part of the next year.  There is no better time for them to ask customers for help and understanding.

Name: Heather Lloyd-Martin
Prediction: 2008 was the year of big brands sticking their toes into the SEO content waters.  More than ever before, companies were building out blogs, articles, FAQ pages, white papers and robust product descriptions in an attempt to gain better organic search engine ranking and capture market share.

Although many companies did a fantastic job (@zappos being one), other companies created what they called “content for the search engines.”  Unfortunately, this content was keyphrase-stuffed without regard to direct marketing principals. In essence, their content was written solely for the search engines without regard to their readers’ experience.

I see many companies shifting their content approach to one that’s less about search engine rankings and more about blending direct response writing with SEO principals.  Companies implementing SEO copywriting strategies in 2009 are focusing more on creating a dialogue with their customers.  In-house teams are stressing messaging and conversion – and less on gaining a particular keyword position or per-page keyphrase density (thank goodness).

Companies are also starting to put more value on SEO copywriting training – whether that means sending their team to conferences, building in-house training initiatives, or planning ongoing educational opportunities.

It’s a very exciting time.

Name: Valeria Maltoni
Prediction: Execution is the new strategy!

I strongly believe this. With the speed at which things are changing in today’s business environment, it will become critical to do and adjust as you learn while doing. Yes, strategy and planning are important, but doing is and will be critical.

This will especially be important when creating content. In many companies and businesses, there is way too much planning and way too little creating. My prediction is that success will come to those who do and edit on an ongoing basis. The year of the “doer” is here – now repeat after me “can do”.

Name: Ardath Albee
Prediction: In 2009, content will help companies become ubiquitous in their area of expertise. Instead of only sharing their expertise with people who come to their websites and fill out a form, B2B marketers will start spreading (syndicating) their content across the Internet to intersect with where their customers and potential customers hang out.

Marketers will employ content to attract interactive dialogues. They’ll learn how to have meaningful “social” conversations and come to understand how to use storytelling content to build relationships that more easily progress to sales opportunities.

Instead of one-off content developed for a specific company event, or campaign, marketers will develop their content using an overarching story as a thematic guide to map content to buying stages. And, they’ll start to personalize content to address specific target segment needs as they get better at reading virtual behavior and responding to the interests that prospects indicate.

The result of this shift in the creation and use of marketing content is that companies will attract more prospects who opt in to dialogue and that, by using content to create momentum in the buyer’s journey, salespeople will be focused on selling to opportunities, instead of qualifying leads.

Name: Joe “Giuseppe” Zuccaro
Prediction: Obviously through social networks that provide transparency and authenticity.  Video will play a larger role.  But the authenticity may have to come through a person whose role is more like an “ombudsman” than a brand manager or PR flack.

Name: Chris Moritz, Campbell-Ewald
Prediction: Social channels (for real this time) – talked about a lot in 2008, but low participation when compared to what will happen in 2009. Microblogging, syndication and aggregation via RSS, email newsletters wedded to social network profiles – this will positively explode in ’09.

A mixture of company-, user-, and agency-generated content facilitated and directed by a dedicated content strategist, powered by antediluvian content management systems (for the unlucky) and blogging-style publishing tools (for the fortunate).

Delivery of content may be seen more often via API-powered Javascript widgets/gadgets like Google’s OpenSocial. Allows for quicker deployment without the need for manual coding or complicated back end modifications.

Name: Neil Marshall
Prediction: Consider this both a prediction and a plea from someone in marketing and a consumer of content …

Let’s make 2009 the year of true 1:1 content distribution.  Send me the content I want, when I want it, in the form that I’d like to consume it.  Let the challenging economic times inspire challenge to convention … drop the one size fits all newsletter in favor of on demand delivery of targeted 1:1 messages driven by variable content.  Lose the plain text marketing pieces in favor of interactive video.  Use email, RSS, widgets, and portals as distribution points, and let me choose which of those work for me.

From Junta42 Content Providers and Content Agencies

Name: Kari Rippetoe – Social Media and Content Strategist
Prediction: Businesses are still catching on the phenomenon of blogging and realizing the value it holds for their brands.  I think more brand marketers will be including it as an essential part of their strategy, and budgeting for content development/management and community building/management.  With all the talk about social media measurement and how to prove ROI, blogging will be the best way for the late adopters to ease into social media and content marketing.

Name: Diane Evans, Sunlit Communications
Prediction: Word of mouth — with a different twist.  In geographic communities, local businesses build as word spreads of high quality work and reputable service.  The Internet brings together a different kind of community, where people “know” one another according to common interests and/or intersecting fields of work.  Either way, word spreads when work is done well, on time and for a fair and reasonable price.

Name: Paul Barron – Publisher & Producer
Prediction: Webinars & live or pre-recorded Video events

Name: David Crew
Prediction: Podcast & Video Podcasts

Name: Scott Frangos
Prediction: Many will use the suite of Google tools to create presentations, surveys, slide shows, and even plug in lists using web published spreadsheets.

Name: Marilyn K. Dayton, EOTO Custom Publications
Prediction: As we at EOTO Publishing look ahead into 2009, we can foresee the potential effects of both the recession and the associated drop in overall marketing budgets. We predict an approximate 10% drop in overall ad spending, especially in Corporate America. Depending on the industry, small business may find a need to cut ad/marketing spending at a higher rate than Corporate America. To compensate, there will be emerging opportunities that will increase the replacement of traditional media spending with e-Commerce, in the form of:

  • email blasts – a fast, quick method of personalized marketing
  • e-newsletters – frequent informational deliverability
  • e-magazines/e-brochures – due to segmentation potential

There will be less tactics and more strategy and innovative, fresh thinking to connect and interact branding with consumers. We will see increased collaboration through cross marketing opportunities with web ads as well as an increase in bartered marketing. However, the growth of eCommerce marketing listed above will be overshadowed by increased paid searches and social networking techniques.

Name: Anna Prokos
Prediction: Marketers will reach out to custom media providers who specialize in digital magazines and online applications—a more cost-effective and fast way to get their content into the hands of readers.

Name: Michael Blumberg
Prediction: The big challenge for brands is going to be reaching consumers without appearing to be selling anything. Consumers can smell ads a mile away, and tend to avoid them when they can (witness DVRs and extremely low click-through rates on online search and display advertising). People do not like brand messaging with a hidden agenda.

However, giving high-quality content as a gift with no strings attached is likely to increase consumer appreciation. I therefore predict that brands will shy away from ads and toward sponsoring more independent editorial. They may also increase direct response tactics that appeal to consumers’ wallet, like offers, promotions and sweepstakes.

Name: Russell Sparkman
Prediction: In 2009, there will be continued enthusiasm for online user-generated Content and Social Media. However, there will be increased recognition that UGC/Social Media isn’t a fit for every communicator’s needs or goals, leading to an increased awareness of, and demand for, professionally produced content in online corporate communications.

In particular, 2009 will herald the widespread emergence of marketing and public awareness communications content that sits at the nexus of corporate communications and journalism. As more and more non-media organizations begin to think and act like publishers there will be increased emphasis in quality and professionalism in content creation.

Corporate, non-profit and government websites will become more and more like online magazines or channels. And those who recognize the importance of compelling, authentic storytelling content in their online communications will see the greatest long term ROI from their content investments.

All sectors that are engaged in marketing communications activities will be influenced by this trend. This includes not only consumer product manufacturers and retailers but also non-profit organizations and governmental organizations.

A by-product of this trend is that professional writers, photographers, videographers, illustrators, animators, etc., — many of whom are wary of the “anybody can publish” world of free UGC/Social Media – will see increased demand for their professional services.

Name: Paul Conley
Prediction: I expect brand marketers to begin buying media properties — particularly well-established brands with both Web and print products — from traditional B2B publishers. The economic crisis in publishing offers a once-in-a-lifetime opportunity for marketers. I expect them to act on it.

Name: Simon Kelly, Story Worldwide

  1. Media will end before advertising. The collapse is well under way. Consumers will need to get information elsewhere.
  2. With nowhere to go, advertising will follow very quickly. Consumers won’t care.
  3. Story listening will become prevalent as brands realize they have to do that before telling their story.
  4. Social networking will continue to proliferate and P+G will not spend any more on ads on facebook.
  5. Clients will start to create their own private social networks – as brands turn into media channels, social media will lead the channel delivery.
  6. Large agencies will collapse. See point 2. They will try to drink from ever smaller (digital) pools and realize they have neither the skills nor nimble approach to survive

Name: Tammy Wise, The Wise Group
Prediction: As mainstream media pares staff and traditional media readership declines, opportunities for brand marketers to get out their message will evolve dramatically. No longer needing to persuade mainstream media gatekeepers, brand marketers will realize the critical need to provide relevant, quality content. Marketing messages will follow a less-advertising, more journalistic approach that offers relevant stories that show impact, offer counsel and demonstrate fairness. Target audiences will seek content, particularly online, that fills their need for relevant, useful information.

Name: Gordon Plutsky, King Fish Media
Prediction: Traditional media companies will continue to lose ad revenue from companies who are now creating their own content to own their own media channel.  However, smart media companies will prosper by offering innovative lead generation programs for companies to distribute their content to new audiences.   Content creating companies and media companies will create win/win partnerships to leverage the relationship’s media brands have with their audience to marry with company created original content.  The combination will result in a positive environment for content marketing.