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SOCIAL MEDIA MARKETING

Anyone who tells you they are a social media expert had better be ready to back that up with proof.

What is a strategy for small business marketing in Social Media?


Social Media is not a strategy for ROI. The aim of social media is to build meaningful relationships with engaged social media users who have the power to build a powerful, authoritative and authentic word of mouth. Just like blogs, building a strong social media presence has many benefits for small businesses, but must remain practical in terms of the bottom line.

Social Networking

Social networking - the explosion of sites like Myspace, Bebo, and Facebook - has transformed the online social environment into a place where branding happens naturally. Myspace, the big daddy of social networking sites, created an online environment where brands as well as bands, characters and ideas could be accounted for with online identities.

You only have to go to the stats to see the wild popularity of these sites in New Zealand and around the world. Even I choked when the Herald quoted 800,000 kiwis use www.bebo.com. It comes behind only Google and Trademe.

social platforms present massive untapped opportunities for brands, products and services to create awareness and access. But New Zealanders are savvy and both artists and businesses have to be creative and innovative with the propositioning conducted in these communities. Do you want to be associated with contributing to the community or leeching off it?

By creating a presence for your business on social networks you are able to present content and interact with other users participating in a massive global network either as an individual representing or creating awareness, a brand profile of your business, or even a key product! Or all three! There's no rule against having multiple accounts.

But fundamentally, using all these content platforms not only gives you access to millions of worldwide users but also forms a powerful cumulative effect - techniques of which I have barely begun to apply in achieveing what I feel is responsible for the traction I'm now getting with kurb, I mean don't even have an ad in the yellow pages!!!

 


Email Me Matt on: kurbpromo@gmail.com
+64 (0)27 6848250

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KURB SMALL BUSINESS MARKETING
TOP INTERNET MARKETING STRATEGIES FOR 2009:

1: Website Development
2: Google Adwords / PPC
3: Blogging
4: Online Video
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building






Phone me Matt: 027 6848250
kurbpromoATgmail.com


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kurbpromoATgmail.com



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